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The FTC had charged the Lord & Taylor paid bloggers to promote a specific line of clothing, the 2015 Design Lab Collection. Additionally, Lord & Taylor gave 50 dresses to select bloggers and paid promotional post fees to those bloggers. Key to the FTC argument was that Lord & Taylor had approved and reviewed the posts as part of the campaign.
PMA Announces Two New Directors for 2016 by Brian Littleton - President 2015 PMA Board of Directors | Jan 7, 2016 | Board of Directors | The PMA Board of Directors are proud to announce the addition of 2 Directors for the 2016-2017 term. Joining the current Board will be Cristy Ebert, Senior Director of Marketing for Rakuten Affiliate Network, and Maryellen Garasky, Affi ...
Join Us for the Annual PMA Cocktail Party by Brian Littleton - President 2015 PMA Board of Directors | Jan 5, 2016 | Uncategorized | Reserve your tickets to the Annual PMA Founders and CEO’s Cocktail Hour – sponsored by TUNE and Davis & Gilbert, LLP. We’ll have cocktails and appetizers. When: Sunday, January 10th from 6-7pm Where: Pampas Brazillian Grill, Las Vegas (i ...