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When you think of crafting a content strategy, you may break out a whiteboard and start brainstorming topics that appeal to your audience. Or you could watch The Avengers. That’s not just an excuse to avoid the daunting task of building a strategy from scratch. In the past decade, films from the Marvel universe have not only raked in over $10 billion worldwide, but have also b ...
Last year, there was a Contently freelancer on two accounts for B2B software companies that were both fairly new to publishing. One client raved about this contributor. Her pitches contained sharp ideas that were always on brand. “Find us more writers like her,” the company told us. But later that week, something strange happened.