Brian Massey

  • A/B Testing Fundamentals Infographic

    Here are six tips for getting your A/B testing right. These were captured at Affiliate Summit West 2016 and presented by Digital Marketer’s Justin Rondeau. Focus on Process Not Hacks Don’t just try what others say works. Have a process that allows you to know your MARKET. Your A/B Testing effort should focus on process.

    Brian Massey/ The Conversion Scientist- 26 readers -
  • Video that Converts: How the Brain Processes Video

    Video is powerful. It can work for our business or against it. Here’s why. I want to talk a little bit about how the brain processes video information. Where is video processed in the brain? Our eyes are at the front of our skull. Strangely enough our brains process video information at the back of our skull. This is called the visual cortex.

    Brian Massey/ The Conversion Scientistin How To's- 7 readers -
  • How Motion in Business Videos Affects Viewer Attention

    Video is powerful. It can work for our business or against it. Here’s why. I want to talk a little bit about motion and video. The human brain is wired to check out what’s going on if something moves in its field of vision. So, for business videos, this means that we can draw their attention to the video and hold it if we continue to move things.

    Brian Massey/ The Conversion Scientistin How To's- 7 readers -
  • Using Animated Video to Increase Attention

    Using Animation in Video Marketing to Generate Leads and Sales Let’s talk a little bit about animated video, or cartoon video. What is it about this video that seems to work so well? Why does it keep our attention? We were particularly curious about this at Conversion Sciences, because we had used this content in our video marketing and it had performed well. See an example.

    Brian Massey/ The Conversion Scientist- 19 readers -
  • Video Hosting: Why YouTube is the Wrong Choice

    Video hosting is a critical decision. From a conversion stand point, where is the best place that you can host a video? We’ve got Youtube which every body knows how to use it and it’s free. So wouldn’t use Youtube for all of our video? Be Jealous of Your Hard-won Visitors When you are using video in a persuasive argument and you want the video to be bringing people closer to ...

    Brian Massey/ The Conversion Scientistin Social- 9 readers -
  • Business Video Intros Chase Viewers Away in the First Seconds

    One mistake can cost you visitors in just seconds. The First Question Let’s take an example of someone coming to your site, who has just done a search for your products. They’re clearly looking for your product, but what is the first question in their mind? Is it “Is this the right product for me? Will this solve my problem?” No, the first question in their mind is “Should I ...

    Brian Massey/ The Conversion Scientist- 7 readers -
  • Using Business Video to Solve the Subject Matter Expert Problem

    One video can be the source of all kinds of marketing content Now, we all know that video is a great way for us to tell a story and communicate with our prospects, with our customers, and with suspects – people who may not even know what our business does. But have you thought about how powerful video is in terms of communicating with the rest of the team? A content strategy ...

    Brian Massey/ The Conversion Scientist- 7 readers -
  • How Faces Influence Video Marketing

    When you put people in your video marketing, something unexpected happens. The Human Brain Loves Eyes I want to talk a little bit about eyes and the importance of eyes in video marketing. First of all, the human brain loves eyes. We’re drawn to it, we want to look at it. And this can be really helpful in your videos if you want to keep people engaged in listening to the message.

    Brian Massey/ The Conversion Scientistin How To's- 8 readers -