Brian Massey

  • A/B Testing Fundamentals Infographic

    Here are six tips for getting your A/B testing right. These were captured at Affiliate Summit West 2016 and presented by Digital Marketer’s Justin Rondeau. Focus on Process Not Hacks Don’t just try what others say works. Have a process that allows you to know your MARKET. Your A/B Testing effort should focus on process.

    Brian Massey/ The Conversion Scientist- 23 readers -
  • Video that Converts: How the Brain Processes Video

    Video is powerful. It can work for our business or against it. Here’s why. I want to talk a little bit about how the brain processes video information. Where is video processed in the brain? Our eyes are at the front of our skull. Strangely enough our brains process video information at the back of our skull. This is called the visual cortex.

    Brian Massey/ The Conversion Scientistin How To's- 6 readers -
  • Video Headlines that Get Visitors to Click Play

    Video is powerful. It can work for our business or against it. Here’s why. Let’s talk a little bit about headlines, the words that go around your videos. Headlines get people to read on. In almost every medium that we work with online, the most important thing is going to be the headline or the equivalent to that.

    Brian Massey/ The Conversion Scientist- 5 readers -
  • How Motion in Business Videos Affects Viewer Attention

    Video is powerful. It can work for our business or against it. Here’s why. I want to talk a little bit about motion and video. The human brain is wired to check out what’s going on if something moves in its field of vision. So, for business videos, this means that we can draw their attention to the video and hold it if we continue to move things.

    Brian Massey/ The Conversion Scientistin How To's- 5 readers -
  • Using Animated Video to Increase Attention

    Using Animation in Video Marketing to Generate Leads and Sales Let’s talk a little bit about animated video, or cartoon video. What is it about this video that seems to work so well? Why does it keep our attention? We were particularly curious about this at Conversion Sciences, because we had used this content in our video marketing and it had performed well. See an example.

    Brian Massey/ The Conversion Scientist- 15 readers -
  • Video Hosting: Why YouTube is the Wrong Choice

    Video hosting is a critical decision. From a conversion stand point, where is the best place that you can host a video? We’ve got Youtube which every body knows how to use it and it’s free. So wouldn’t use Youtube for all of our video? Be Jealous of Your Hard-won Visitors When you are using video in a persuasive argument and you want the video to be bringing people closer to ...

    Brian Massey/ The Conversion Scientistin Social- 6 readers -
  • Business Video Intros Chase Viewers Away in the First Seconds

    One mistake can cost you visitors in just seconds. The First Question Let’s take an example of someone coming to your site, who has just done a search for your products. They’re clearly looking for your product, but what is the first question in their mind? Is it “Is this the right product for me? Will this solve my problem?” No, the first question in their mind is “Should I ...

    Brian Massey/ The Conversion Scientist- 7 readers -
  • Using Business Video to Solve the Subject Matter Expert Problem

    One video can be the source of all kinds of marketing content Now, we all know that video is a great way for us to tell a story and communicate with our prospects, with our customers, and with suspects – people who may not even know what our business does. But have you thought about how powerful video is in terms of communicating with the rest of the team? A content strategy ...

    Brian Massey/ The Conversion Scientist- 5 readers -
  • How Faces Influence Video Marketing

    When you put people in your video marketing, something unexpected happens. The Human Brain Loves Eyes I want to talk a little bit about eyes and the importance of eyes in video marketing. First of all, the human brain loves eyes. We’re drawn to it, we want to look at it. And this can be really helpful in your videos if you want to keep people engaged in listening to the message.

    Brian Massey/ The Conversion Scientistin How To's- 8 readers -
  • Why Conversion Optimization is so Important

    The Blue Line is a Metaphor for Conversion The Conversion Function is the number of actions taken for an online property divided by the number of visits to that property. Here is where we find the solid blue line in our websites. It runs through our sites and our landing pages. It slices our prospects’ mobile phones, their tablets and their computers.

    Brian Massey/ The Conversion Scientist- 8 readers -
  • What is a Conversion Scientist? (Video)

    “Conversion is a science and an art. If you get the science right, you get to have fun with the art.” Jonas Lamis at Tech Ranch invited me to sit down with him and talk about my favorite topic: conversion. For some unknown reason, I was succinct and somewhat articulate. Go figger. Watch the video to ...

    Brian Massey/ The Conversion Scientist- 7 readers -
  • What is a Conversion Scientist? (Video)

    “Conversion is a science and an art. If you get the science right, you get to have fun with the art.” Jonas Lamis at Tech Ranch invited me to sit down with him and talk about my favorite topic: conversion. For some unknown reason, I was succinct and somewhat articulate. Go figger. Watch the video to ...

    Brian Massey/ The Conversion Scientist- 5 readers -
  • It’s Too Late to Optimize

    For those of you who optimize, and benefitted from a more efficient online store or higher lead conversion rate this holiday season, we straighten our lab coats and salute. You should enjoy one of our more cheerful holiday treats. For those that aren’t going into this holiday season with a 20%, 30% or more revenue lift from this year’s optimization efforts, we offer this cau ...

    Brian Massey/ The Conversion Scientist- 12 readers -
  • Why Our Website Redesign Wasn’t a Disaster [WEBINAR]

    On Monday, Conversion Sciences launched a revamped website. As you will learn in tomorrow’s webinar, a website redesign can be a very dangerous undertaking. Sixty percent of our business comes through our website (the remainder being referrals). Any significant drop in traffic or conversion rate will hit our bottom line hard.

    Brian Massey/ The Conversion Scientist- 12 readers -
  • Low Sales on Mobile, Conversion Tools, Flat Design [For Further Study]

    What has the Conversion Scientist been reading lately? AdExchanger: Why Do Mobile Users Not Buy On Mobile? We believe that mobile traffic is every bit as important as desktop traffic. Many businesses walk away from their mobile traffic because it doesn’t convert well. This is a mistake. Two points found in this article drive the point home: App and Mobile Functionality (suc ...

    Brian Massey/ The Conversion Scientist- 18 readers -
  • Metrics for Great SEO Content – Jordan Koene

    What are the characteristics of a high-performing organic web page? How would you measure it? What are the things that get it shared? In his Ungagged Conference presentation “Increasing Your Content IQ” Jordan Koene gives us three strategies for SEO Content that pulls backlinks and organic visitors to the page, the relevant engaged kind of visitors.

    Brian Massey/ The Conversion Scientistin SEO Content- 15 readers -