Brian Morrissey

  • Bleacher Report CEO: Sites with a casual audience are ‘dead’

    Already, 2017 is shaping up to be the year of devotion. Last year digital properties wowed with big numbers on social platforms, but the name of the game now is loyalty, according to Dave Finocchio, CEO of Bleacher Report, who was the guest of this week’s Digiday Podcast. “Sites that have honest-to-God fans and loyal readers will be fine. Sites that grew up with passers-by readers are dead.

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  • The Information’s Jessica Lessin: Facebook-media relations will worsen

    Subscribe: iTunes | Stitcher | RSS Facebook might consider changing its relationship status with the media to “It’s complicated.” Media is blaming Facebook for spreading propaganda and hoaxes during the election and beyond. And much of the publishing industry’s attention has been placed on the growing “duopoly” that Facebook and Google hold over the ad market.

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  • ‘Cookie chasers’: Confessions of a digital media veteran

    Today, we spent some time talking to a digital media veteran for their take on the state of the industry. For this executive, with over two decades of experience in digital media, the industry is still in its “awkward years,” with many challenges looming and publishers scrambling to find new ways to make money in an environment where programmatic ad buying has commoditized tra ...

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  • IJR’s Alex Skatell: Media is now about loyalists

    Subscribe: iTunes | Stitcher | RSS In under five years, Independent Journal Review has risen to a new type of politics news site with a 40-person editorial team, a White House correspondent and the designation of the most-shared publisher on social channels on election night. “We were really early on the bet that social would be the future of media consumption, and that’s th ...

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  • Introducing Issue 4 of Digiday’s magazine

    What started as a magazine is becoming something more. Pulse is now part of a new Digiday membership model. Our offer: Pay about $1 a day ($395 a year) and we’ll give you a magazine with insightful, unique content; monthly data reports from our summits; member events in New York City and beyond; and an exclusive, monthly newsletter from our editors on what’s coming next in media and marketing.

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  • ‘It’s the birth of a new industry’: Confessions of a weed agency

    Marijuana legalization is now a foregone conclusion. Over half of U.S. states have enacted laws that have legalized marijuana for recreational or medical use. That means American capitalism has kicked into high gear, with estimates that the domestic legal cannabis market will reach $50 billion by 2026, according to Bloomberg.

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  • EA’s David Tinson: Marketers need to create less content, not more

    Subscribe: iTunes | Stitcher | RSS Brands nowadays have any number of places to push out content, possibly too many, according to David Tinson, who heads up communications at video game giant Electronic Arts. “The strategy can’t just be more content. It’s hard to not just follow the shiny object and just do more and more and more and not know what we’re getting at it,” said ...

    Brian Morrissey/ Digidayin Content- 9 readers -
  • Nieman’s Joshua Benton: Facebook has ‘weaponized’ the filter bubble

    Subscribe: iTunes | Stitcher | RSS The idea of the “filter bubble” is not new. Eli Pariser, a founder of Upworthy, wrote a book about it back in 2011, describing how personalization is changing how people think. But now, with Facebook as a dominant force in how people find news and information, we’re seeing that filter bubble “weaponize” with the use of fake news to confirm ...

    Brian Morrissey/ Digidayin Social- 14 readers -
  • Bustle’s Bryan Goldberg: ‘There’s still so many dollars trapped in print’

    Subscribe: iTunes | Stitcher | RSS For all the talk of digital transformation at magazine companies, Bustle CEO Bryan Goldberg believes they haven’t gone nearly far enough, mostly because the market for magazine advertising hasn’t collapsed like newspaper ads. “The decline of print all these years hasn’t been for lack of talented writers,” Goldberg said on this week’s episod ...

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  • European publishers see ad-blocking rates stabilizing

    Ad blocking emerged over a year ago as a major threat to digital publishing, most acutely in Europe, which has long boasted the highest ad-blocking rates in the world. But now, European publishers are seeing ad blocking rates stabilize and even drop. It’s too soon for publishers to declare victory in the war on ad blocking.

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  • Conde Nast International Digital Chief: ‘You can’t win a race for reach’

    Blau: Data passionate The digital media world is arguably coming out of a period in which many publishers focused nearly exclusively on growing their audience as large as possible. Now, with the shine is off that notion, more are preaching the gospel of building the right audience with deep ties. Condé Nast International’s chief digital officer, Wolfgang Blau, is a believer in ...

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  • Fatherly’s Mike Rothman on fighting the ‘doofus dad’ sterotype

    This is not a time for the faint of heart in digital media. Mike Rothman, CEO of Fatherly, an 18-month-old media startup focused on young dads, is one of the intrepid souls who still see opportunity in media. For Fatherly, that opportunity lies in crafting a new type of publication for dads and young families when traditional parenting magazines have focused on moms.

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  • New School’s David Carroll: Tech’s made advertising worse

    Subscribe: iTunes | Stitcher | RSS The article of faith underpinning much of advertising technology is the idea that data can be collected to “improve” advertising by making it more relevant. Dog owners will see dog food ads, cat owners will get cat food. But David Carroll, an associate professor of media design at The New School’s Parsons, believes this has never come to fruition.

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