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Already, 2017 is shaping up to be the year of devotion. Last year digital properties wowed with big numbers on social platforms, but the name of the game now is loyalty, according to Dave Finocchio, CEO of Bleacher Report, who was the guest of this week’s Digiday Podcast. “Sites that have honest-to-God fans and loyal readers will be fine. Sites that grew up with passers-by readers are dead.
Subscribe: iTunes | Stitcher | RSS Facebook might consider changing its relationship status with the media to “It’s complicated.” Media is blaming Facebook for spreading propaganda and hoaxes during the election and beyond. And much of the publishing industry’s attention has been placed on the growing “duopoly” that Facebook and Google hold over the ad market.
Today, we spent some time talking to a digital media veteran for their take on the state of the industry. For this executive, with over two decades of experience in digital media, the industry is still in its “awkward years,” with many challenges looming and publishers scrambling to find new ways to make money in an environment where programmatic ad buying has commoditized tra ...
Subscribe: iTunes | Stitcher | RSS In under five years, Independent Journal Review has risen to a new type of politics news site with a 40-person editorial team, a White House correspondent and the designation of the most-shared publisher on social channels on election night. “We were really early on the bet that social would be the future of media consumption, and that’s th ...
What started as a magazine is becoming something more. Pulse is now part of a new Digiday membership model. Our offer: Pay about $1 a day ($395 a year) and we’ll give you a magazine with insightful, unique content; monthly data reports from our summits; member events in New York City and beyond; and an exclusive, monthly newsletter from our editors on what’s coming next in media and marketing.
Subscribe: iTunes | Stitcher | RSS A decade ago, Atlantic Media relied on print for 85 percent of its revenue. That figure is now 10 percent. And now 70 percent of its digital ad revenue is rooted in some kind of content-based campaign, according to Michael Finnegan, president of Atlantic Media, this week’s guest on the Digiday Podcast.
Subscribe: iTunes | Stitcher | RSS The use of Facebook to spread propaganda, distortions and disinformation should serve as a wake-up call to the platform, NBC News svp of digital Nick Ascheim said on this week’s episode of the Digiday Podcast. “I blame the people who are distributing it more than the people who are creating it. People have been creating fake news for a long time,” he said.
The holidays are always a time of frenetic activity, even more so for marketers in planning for 2017 and trying to keep on top of a deluge of emails and Slack messages. At the Digiday Brand Summit in Deer Valley, Utah, we asked marketers for their personal productivity hacks and how they maintain balance while still plowing through all the work that has to be done.
Marijuana legalization is now a foregone conclusion. Over half of U.S. states have enacted laws that have legalized marijuana for recreational or medical use. That means American capitalism has kicked into high gear, with estimates that the domestic legal cannabis market will reach $50 billion by 2026, according to Bloomberg.
Subscribe: iTunes | Stitcher | RSS Brands nowadays have any number of places to push out content, possibly too many, according to David Tinson, who heads up communications at video game giant Electronic Arts. “The strategy can’t just be more content. It’s hard to not just follow the shiny object and just do more and more and more and not know what we’re getting at it,” said ...
Subscribe: iTunes | Stitcher | RSS At a time of media soul searching over the rise of Donald Trump, longtime media watcher and columnist Michael Wolff is perhaps the most unsparing in his assessment. “Everything,” he said on this week’s episode of the Digiday Podcast when asked what the media got wrong about Trump. “Literally everything.
Subscribe: iTunes | Stitcher | RSS The idea of the “filter bubble” is not new. Eli Pariser, a founder of Upworthy, wrote a book about it back in 2011, describing how personalization is changing how people think. But now, with Facebook as a dominant force in how people find news and information, we’re seeing that filter bubble “weaponize” with the use of fake news to confirm ...
Subscribe: iTunes | Stitcher | RSS For all the talk of digital transformation at magazine companies, Bustle CEO Bryan Goldberg believes they haven’t gone nearly far enough, mostly because the market for magazine advertising hasn’t collapsed like newspaper ads. “The decline of print all these years hasn’t been for lack of talented writers,” Goldberg said on this week’s episod ...
Ad blocking emerged over a year ago as a major threat to digital publishing, most acutely in Europe, which has long boasted the highest ad-blocking rates in the world. But now, European publishers are seeing ad blocking rates stabilize and even drop. It’s too soon for publishers to declare victory in the war on ad blocking.
Blau: Data passionate The digital media world is arguably coming out of a period in which many publishers focused nearly exclusively on growing their audience as large as possible. Now, with the shine is off that notion, more are preaching the gospel of building the right audience with deep ties. Condé Nast International’s chief digital officer, Wolfgang Blau, is a believer in ...
Subscribe: iTunes | Stitcher | RSS From BuzzFeed to Mashable publishers are going all-in on video. Those sitting on the sidelines will face an existential crisis, Sharethrough president Pat Keane said on this week’s episode of the Digiday Podcast. “Every publisher, if they don’t have a sound, scalable video strategy will die,” he said.
Subscribe: iTunes | Stitcher | RSS Thought Catalog, a lifestyle and entertainment site geared to young people, began its life in 2010, a fortuitous time to begin a digital media business. Its identity-laced posts, from both staff writers and its community of contributors, were prime for the Facebook feed.
This is not a time for the faint of heart in digital media. Mike Rothman, CEO of Fatherly, an 18-month-old media startup focused on young dads, is one of the intrepid souls who still see opportunity in media. For Fatherly, that opportunity lies in crafting a new type of publication for dads and young families when traditional parenting magazines have focused on moms.
David Smith is CEO of Mediasmith, an independent media-buying agency in San Francisco. Data ownership has been contentious since the start of the Web. Everyone — publishers, ad networks, agencies — thinks the other is ripping them off. Data ownership should be bringing our industry together instead of dividing it.
Subscribe: iTunes | Stitcher | RSS The article of faith underpinning much of advertising technology is the idea that data can be collected to “improve” advertising by making it more relevant. Dog owners will see dog food ads, cat owners will get cat food. But David Carroll, an associate professor of media design at The New School’s Parsons, believes this has never come to fruition.