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In this week’s Rundown, we look at the shifting consensus that consumer revenue is the way forward in an ad environment dominated by Google and Facebook, Snapchat’s battle to regain momentum and what’s real and what’s not in brand-safety concerns. The new publisher pivot The pivot to platforms was followed by the pivot to video. Now, publishers are set for a new pivot: to subscriptions.
This week’s Rundown features a look at our year-end issue, Amazon’s boundless ambitions, Twitter’s brand pitch and Snapchat’s marketing. Year in Preview issue: The duopoly under fire We’ve started work on what will be the eighth issue of Digiday magazine, which will reach subscribers before the holidays.
This week’s Rundown covers publishers’ acceptance of Facebook and Google’s dominance, unanswered questions surrounding Facebook’s subscriptions push and BuzzFeed’s pivot to TV and movies. Publishers are coming to terms with the duopoly If publishers are in the stages of grieving over the domination Google and Facebook have established over media, they’re entering the acceptance phase.
In this week’s Rundown, we look at digital media’s autoplay obsession, Amazon’s reality check and publishers’ fears that Facebook will stop funding content. The pivot to autoplay Many in digital media reflexively blame outside forces for shortcomings in their own business strategies. The pressures they face tend to result in short-term decisions that are not in their long-term interests.
In this week’s Rundown, we focus on Facebook’s video forays and how it’s not yet much of a threat to take TV budgets. Facebook’s attention problem For Facebook’s next phase of growth, the platform will need to crack TV ad budgets. Cue the pivot to video. But Facebook’s first pivot to video, inserting videos into its News Feed, succeeded in driving huge numbers of “views” but not much money.
This week’s Rundown has reports from the Digiday Publishing Summit and the trenches of Advertising Week. Publishers confront a user-experience crisis This week, we hosted 400-plus publishers and tech companies in Key Biscayne, Florida, for the Digiday Publishing Summit. Throughout three days of town halls, working groups and sessions, several themes emerged.
We have closed the new issue of Digiday magazine. Expect to receive it in a few weeks. You’ll get a PDF copy next week. Here’s what we’re tracking this week. Reality check for publishing For the past two days, we have hosted 25 top publishing executives as part of our Moguls event in Miami. The event focused on giving executives space to think through problems related to plat ...
This week’s edition of The Rundown covers the creeping doubts closing in on digital advertising, Facebook’s blunt approach to brand safety and how publishers love to talk about the importance of user experience but often sacrifice it for short-term gains. Digital media’s credibility crisis Digital media is firmly in the trough of disappointment.
We are closing our seventh issue of Digiday magazine. The fall issue is focused on “big ideas,” with our writers pursuing big ideas that can change media and marketing. One theme kept standing out: Amazon. It used to be that Google would come up repeatedly in any discussion for its potential to upend [fill in the business here]. Nowadays, you’re more likely to hear Amazon in that discussion.
I spent last week in Australia, where I spoke at the Association for Data-Driven Marketing and Advertising’s annual Global Forum, naturally on the subject of the duopoly. I was curious about whether the unease about the power of Facebook and Google would resonate in Australia. Needless to say, yes.
Spending time on digital media properties can be a horror show. The pressures of the market mean that monetization comes well before user experience. Viewability requirements mean clicking on an article results in seeing almost no content, only ads. More ads frequently interrupt paragraphs. Autoplay video, even with sound, is now common.
Tribeca Enterprises began as a nonprofit to bring people back downtown in the aftermath of 9/11. After evolving into a business, the Tribeca Film Festival faced a challenge: Marketers wanted more than “passive sponsorship,” as CEO Andrew Essex put it. “Brands started to question the ROI of sponsorship,” he said on the Digiday Podcast. “The question was how to solve for that.
On August 3-4, the Digiday Brand Leaders Summit in Fukuoka, Japan, will examine critical issues marketers face in Japan. Masafumi Ishibashi of Nestle Japan is one of the speakers at the event. Digiday Japan discussed his views on the role of content in building modern brands. Brands are increasingly thinking like publishers.
“They’re dicks.” I like to ask publishing executives I meet for their appraisal of their dealings with platforms such as Snapchat. This harsh assessment came from a midsize publisher. Platforms all go through growing pains, often made more painful by being the cool, rich kid. Snapchat is smack in that phase.
The Digiday Brand Leaders Japan event is August 3-4 in Fukuoka, Japan. It will feature top executives from brands like Shiseido, Nestle, IBM and more. Digital media is beginning to face a number of issues, with difficult discussions occurring about viewability, ad fraud and brand safety. Chief marketing officers are demanding change. “The amount of information has grown dramatically.
This week’s non-Trump news in media was the concerted effort by major newspaper companies to pressure Google and Facebook. The idea: an antitrust exemption to allow competitors to form a united front in wringing concessions from the duopoly. Many have panned the idea, and rightfully so, seeing as it’s too little, too late.
Publishers declaring a “pivot to video” has become so cliche to be a joke. The reasoning is trotted out anytime a publisher refocuses its business — and cuts editorial staff. In the past 18 months, the following digital media companies have announced a variance on the pivot to video: April 2016: Mashable cuts staff to focus on video February 2017: Bleacher Report cuts 50, ...
Snap’s “after-dark” party on Monday night was at a private greenhouse around the corner from its large, yellow ferris wheel. It had beautiful flower decorations and homemade ice cream — and no outsiders, especially if you’re a journalist. Several attendees described a strict attendance policy, which made it nearly impossible for anyone not on Snap’s list to get into the party ...
The ad tech flotilla has become a fixture of Cannes — and the growing presence of ad tech. Whether it is a sign of health or dubious spending is up for some debate. One ad tech firm founder, when asked why he isn’t getting a yacht, told me it was a “dick-measuring contest.” Another CEO who did have a yacht perhaps summed it up best: “I’m not a fan of the concept, but sales wanted to do it.
Count The New York Times CEO Mark Thompson among those unhappy with the state of the digital ad market, beset by fraud, bots, bad ad placements and oodles of ad tech. “The world of digital advertising is a nightmarish joke,” he said during a panel discussion at Cannes. “Mark Zuckerberg’s first post about fake news, Facebook managed to serve an ad for fake news next to it. It’s a joke.