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We have closed the new issue of Digiday magazine. Expect to receive it in a few weeks. You’ll get a PDF copy next week. Here’s what we’re tracking this week. Reality check for publishing For the past two days, we have hosted 25 top publishing executives as part of our Moguls event in Miami. The event focused on giving executives space to think through problems related to plat ...
This week’s edition of The Rundown covers the creeping doubts closing in on digital advertising, Facebook’s blunt approach to brand safety and how publishers love to talk about the importance of user experience but often sacrifice it for short-term gains. Digital media’s credibility crisis Digital media is firmly in the trough of disappointment.
We are closing our seventh issue of Digiday magazine. The fall issue is focused on “big ideas,” with our writers pursuing big ideas that can change media and marketing. One theme kept standing out: Amazon. It used to be that Google would come up repeatedly in any discussion for its potential to upend [fill in the business here]. Nowadays, you’re more likely to hear Amazon in that discussion.
I spent last week in Australia, where I spoke at the Association for Data-Driven Marketing and Advertising’s annual Global Forum, naturally on the subject of the duopoly. I was curious about whether the unease about the power of Facebook and Google would resonate in Australia. Needless to say, yes.
Spending time on digital media properties can be a horror show. The pressures of the market mean that monetization comes well before user experience. Viewability requirements mean clicking on an article results in seeing almost no content, only ads. More ads frequently interrupt paragraphs. Autoplay video, even with sound, is now common.
Tribeca Enterprises began as a nonprofit to bring people back downtown in the aftermath of 9/11. After evolving into a business, the Tribeca Film Festival faced a challenge: Marketers wanted more than “passive sponsorship,” as CEO Andrew Essex put it. “Brands started to question the ROI of sponsorship,” he said on the Digiday Podcast. “The question was how to solve for that.
On August 3-4, the Digiday Brand Leaders Summit in Fukuoka, Japan, will examine critical issues marketers face in Japan. Masafumi Ishibashi of Nestle Japan is one of the speakers at the event. Digiday Japan discussed his views on the role of content in building modern brands. Brands are increasingly thinking like publishers.
“They’re dicks.” I like to ask publishing executives I meet for their appraisal of their dealings with platforms such as Snapchat. This harsh assessment came from a midsize publisher. Platforms all go through growing pains, often made more painful by being the cool, rich kid. Snapchat is smack in that phase.
The Digiday Brand Leaders Japan event is August 3-4 in Fukuoka, Japan. It will feature top executives from brands like Shiseido, Nestle, IBM and more. Digital media is beginning to face a number of issues, with difficult discussions occurring about viewability, ad fraud and brand safety. Chief marketing officers are demanding change. “The amount of information has grown dramatically.
This week’s non-Trump news in media was the concerted effort by major newspaper companies to pressure Google and Facebook. The idea: an antitrust exemption to allow competitors to form a united front in wringing concessions from the duopoly. Many have panned the idea, and rightfully so, seeing as it’s too little, too late.
Publishers declaring a “pivot to video” has become so cliche to be a joke. The reasoning is trotted out anytime a publisher refocuses its business — and cuts editorial staff. In the past 18 months, the following digital media companies have announced a variance on the pivot to video: April 2016: Mashable cuts staff to focus on video February 2017: Bleacher Report cuts 50, ...
Snap’s “after-dark” party on Monday night was at a private greenhouse around the corner from its large, yellow ferris wheel. It had beautiful flower decorations and homemade ice cream — and no outsiders, especially if you’re a journalist. Several attendees described a strict attendance policy, which made it nearly impossible for anyone not on Snap’s list to get into the party ...
The ad tech flotilla has become a fixture of Cannes — and the growing presence of ad tech. Whether it is a sign of health or dubious spending is up for some debate. One ad tech firm founder, when asked why he isn’t getting a yacht, told me it was a “dick-measuring contest.” Another CEO who did have a yacht perhaps summed it up best: “I’m not a fan of the concept, but sales wanted to do it.
Count The New York Times CEO Mark Thompson among those unhappy with the state of the digital ad market, beset by fraud, bots, bad ad placements and oodles of ad tech. “The world of digital advertising is a nightmarish joke,” he said during a panel discussion at Cannes. “Mark Zuckerberg’s first post about fake news, Facebook managed to serve an ad for fake news next to it. It’s a joke.
Facebook, YouTube and Twitter have all shelled out for beach spaces and have scheduled a series of panels and events throughout Cannes. Snap, once again, is forging a different path. The newly-public company has erected a yellow ferris wheel right outside Le Palais. It’s called “Le Grande Roul” and is open to both delegates and the public.
The Cannes Lions is kicking off again next week, with 30,000 flocking to the Mediterranean for a weeklong series of panels, schmoozing, rosé, more schmoozing, followed by more rosé. Here’s what will dominate conversations, both on stages and over drinks on yachts. The Cannes shakedown Cannes bills itself as a festival of creativity. It is really a carnival of capitalism.
This is the time of the woke CMO. Marketers have typically avoided controversy, but we live in strange times. Look no further than the situations in which JPMorgan Chase, Delta and Bank of America found themselves. JPMorgan Chase’s CMO, Kristin Lemkau, took to Twitter to denounce NBC for giving airtime to conspiracy theorist and Sandy Hook denier Alex Jones in an upcoming epis ...
Like many in media and marketing, Digiday is preparing to decamp to the French Riviera for a week, with Sahil Patel and I drawing the hardship assignment of covering the maelstrom that is the Cannes Lions. We are planning a few new wrinkles this year. We’ll send out a Digiday Daily Cannes Briefing each morning in Cannes.
Welcome to the Digiday Changemakers, 50 people who are making media and marketing more modern. This is our first list, published in the new issue of Digiday magazine, which is part of the Digiday+ membership program. The idea behind Changemakers is to recognize those in media and marketing who are making change happen on a daily basis.
Facebook has grand ambitions in video. Mark Zuckerberg himself has said the feed will be mostly video in a few years, and Facebook is clearly eyeing TV. But for many video creators, Facebook simply doesn’t measure up when it comes to turning views into dollars. That was a big takeaway from conversations last week at the Digiday Video Anywhere Summit in New Orleans.