Brian Morrissey

  • Nestle Japan CMO Masafumi Ishibashi on brands as publishers

    On August 3-4, the Digiday Brand Leaders Summit in Fukuoka, Japan, will examine critical issues marketers face in Japan. Masafumi Ishibashi of Nestle Japan is one of the speakers at the event. Digiday Japan discussed his views on the role of content in building modern brands. Brands are increasingly thinking like publishers.

    Brian Morrissey/ Digiday- 15 readers -
  • Snapchat’s super-secret publisher help page

    “They’re dicks.” I like to ask publishing executives I meet for their appraisal of their dealings with platforms such as Snapchat. This harsh assessment came from a midsize publisher. Platforms all go through growing pains, often made more painful by being the cool, rich kid. Snapchat is smack in that phase.

    Brian Morrissey/ Digiday- 9 readers -
  • Shiseido CMO Daisuke Otobe: ‘Information has become a commodity’

    The Digiday Brand Leaders Japan event is August 3-4 in Fukuoka, Japan. It will feature top executives from brands like Shiseido, Nestle, IBM and more. Digital media is beginning to face a number of issues, with difficult discussions occurring about viewability, ad fraud and brand safety. Chief marketing officers are demanding change. “The amount of information has grown dramatically.

    Brian Morrissey/ Digiday- 18 readers -
  • The folly of publisher alliances vs. the duopoly

    This week’s non-Trump news in media was the concerted effort by major newspaper companies to pressure Google and Facebook. The idea: an antitrust exemption to allow competitors to form a united front in wringing concessions from the duopoly. Many have panned the idea, and rightfully so, seeing as it’s too little, too late.

    Brian Morrissey/ Digiday- 13 readers -
  • Why publishers have video dreams

    Publishers declaring a “pivot to video” has become so cliche to be a joke. The reasoning is trotted out anytime a publisher refocuses its business — and cuts editorial staff. In the past 18 months, the following digital media companies have announced a variance on the pivot to video: April 2016: Mashable cuts staff to focus on video February 2017: Bleacher Report cuts 50, ...

    Brian Morrissey/ Digidayin Display- 21 readers -
  • Cannes Briefing: Snapchat’s party power play

    Snap’s “after-dark” party on Monday night was at a private greenhouse around the corner from its large, yellow ferris wheel. It had beautiful flower decorations and homemade ice cream — and no outsiders, especially if you’re a journalist. Several attendees described a strict attendance policy, which made it nearly impossible for anyone not on Snap’s list to get into the party ...

    Brian Morrissey/ Digiday- 19 readers -
  • Cannes Briefing: The battle of the ad tech yachts

    The ad tech flotilla has become a fixture of Cannes — and the growing presence of ad tech. Whether it is a sign of health or dubious spending is up for some debate. One ad tech firm founder, when asked why he isn’t getting a yacht, told me it was a “dick-measuring contest.” Another CEO who did have a yacht perhaps summed it up best: “I’m not a fan of the concept, but sales wanted to do it.

    Brian Morrissey/ Digiday- 18 readers -
  • The New York Times CEO on state of digital advertising: ‘Nightmarish joke’

    Count The New York Times CEO Mark Thompson among those unhappy with the state of the digital ad market, beset by fraud, bots, bad ad placements and oodles of ad tech. “The world of digital advertising is a nightmarish joke,” he said during a panel discussion at Cannes. “Mark Zuckerberg’s first post about fake news, Facebook managed to serve an ad for fake news next to it. It’s a joke.

    Brian Morrissey/ Digiday- 29 readers -
  • Cannes Briefing: Snapchat looms large at Cannes

    Facebook, YouTube and Twitter have all shelled out for beach spaces and have scheduled a series of panels and events throughout Cannes. Snap, once again, is forging a different path. The newly-public company has erected a yellow ferris wheel right outside Le Palais. It’s called “Le Grande Roul” and is open to both delegates and the public.

    Brian Morrissey/ Digiday- 15 readers -
  • Coming to Cannes: Brand safety hand-wringing

    This is the time of the woke CMO. Marketers have typically avoided controversy, but we live in strange times. Look no further than the situations in which JPMorgan Chase, Delta and Bank of America found themselves. JPMorgan Chase’s CMO, Kristin Lemkau, took to Twitter to denounce NBC for giving airtime to conspiracy theorist and Sandy Hook denier Alex Jones in an upcoming epis ...

    Brian Morrissey/ Digiday- 13 readers -
  • Introducing the Digiday Daily Cannes Briefing

    Like many in media and marketing, Digiday is preparing to decamp to the French Riviera for a week, with Sahil Patel and I drawing the hardship assignment of covering the maelstrom that is the Cannes Lions. We are planning a few new wrinkles this year. We’ll send out a Digiday Daily Cannes Briefing each morning in Cannes.

    Brian Morrissey/ Digiday- 12 readers -
  • Facebook’s got a video-monetization gap

    Facebook has grand ambitions in video. Mark Zuckerberg himself has said the feed will be mostly video in a few years, and Facebook is clearly eyeing TV. But for many video creators, Facebook simply doesn’t measure up when it comes to turning views into dollars. That was a big takeaway from conversations last week at the Digiday Video Anywhere Summit in New Orleans.

    Brian Morrissey/ Digiday- 20 readers -
  • Coming soon: The Digiday Changemakers 50

    We’re busy putting the finishing touches on the next issue of Digiday magazine, which will you’ll receive in mid-June. Earlier this week, I got a message from a publishing executive asking, “Is Digiday the only trade pub that doesn’t do lists?” It was fortuitous timing since this issue will feature our first-ever list: The Digiday Changemakers, 50 people in media and marketing ...

    Brian Morrissey/ Digiday- 15 readers -
  • UK publisher on Facebook: ‘They hire nice people to placate us’

    This week, I’m writing from Berlin, where we are holding our first Digiday Brand Summit Europe starting tomorrow. Here’s some of what I’ve heard over the past week in Ireland, London and Berlin. Facebook skepticism in the U.K. Before coming to Berlin, I stopped in London, where Digiday has an office. There, I met with a publisher who relies on Facebook for a good three-quarters of its business.

    Brian Morrissey/ Digidayin Social- 12 readers -
  • Facebook Instant Articles: ‘The effort-to-revenue ratio wasn’t there’

    Welcome to the newly rebranded Digiday+. We’ve changed our identity from Pulse to better reflect the value proposition of our membership program. What’s on offer is Digiday and more — exclusive content, original research and intimate events. Facebook Instant Articles in the spotlight I’m spending this week and next in Europe, starting with our Digiday Programmatic Summit in I ...

    Brian Morrissey/ Digidayin Social- 18 readers -
  • The lessons of United’s brand meltdown

    Spring has arrived in New York City. We are plotting our next issue of Digiday magazine, and even contemplating Digiday’s first-ever list. United’s meltdown and media sameness In Digiday’s early days, we focused on white spaces. Ad Age and Adweek were the incumbents, striving for comprehensiveness. So with a tiny staff, we looked for areas we could own.

    Brian Morrissey/ Digiday- 23 readers -