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The duopoly is on our minds — and on marketers’ minds, too. Tear down these walls There is an imbalance of power right now. Facebook and Google have never been more powerful. It’s why our new issue focused on this duopoly. Now, there are signs that marketers are fighting back. Publishers are mostly bystanders, other than cheering on marketers for starting to demand changes t ...
Our regular ICYMI correspondent, executive editor Brian Braiker, drew the hardship assignment of hosting our Digiday Publishing Summit Europe in the seaside Portuguese town of Estoril. I’m filling in with the week’s best stories — on our newly designed site. Facebook’s publisher charm offensive Facebook is trying to serve many constituencies, including media.
Welcome to the new Digiday. We think of this as a reimagination of what Digiday is and reflects how the industry and our own brand has changed. This is our first redesign since July 2013, when we adopted Digiday’s current branding. The next step for us is to rethink how we organize our coverage while also bringing to the forefront the many products and services Digiday offers.
Subscribe: iTunes | Stitcher | RSS While watching the Super Bowl, The Outline founder and CEO Josh Topolsky saw a trailer for the new “Stranger Things.” He knew what would happen next: Dozens of sites would rush up posts as an excuse to embed the trailer and cadge some pageviews. “Everything about digital media is insanely boring,” Topolsky said on this week’s episode of the Digiday Podcast.
Subscribe: iTunes | Stitcher | RSS Barstool Sports, to put it mildly, is not for everyone. Its content veers decidedly in the frat-house direction, features a section called “Girls” devoted to scantily clad women, venerates all things Boston and holds that anything and everything can be a source of amusement. It is also a media brand with something more valuable than ever: loyalty.
Subscribe: iTunes | Stitcher | RSS Time Inc. is the poster child for a legacy publication in the throes of a tumultuous digital transition. And Jen Wong is at the center of it. Wong, a veteran of digital native publisher PopSugar, serves as president of digital and chief operating officer at the home of iconic magazine brands like Time, People and Sports Illustrated.
Already, 2017 is shaping up to be the year of devotion. Last year digital properties wowed with big numbers on social platforms, but the name of the game now is loyalty, according to Dave Finocchio, CEO of Bleacher Report, who was the guest of this week’s Digiday Podcast. “Sites that have honest-to-God fans and loyal readers will be fine. Sites that grew up with passers-by readers are dead.
Subscribe: iTunes | Stitcher | RSS Facebook might consider changing its relationship status with the media to “It’s complicated.” Media is blaming Facebook for spreading propaganda and hoaxes during the election and beyond. And much of the publishing industry’s attention has been placed on the growing “duopoly” that Facebook and Google hold over the ad market.
Today, we spent some time talking to a digital media veteran for their take on the state of the industry. For this executive, with over two decades of experience in digital media, the industry is still in its “awkward years,” with many challenges looming and publishers scrambling to find new ways to make money in an environment where programmatic ad buying has commoditized tra ...
Subscribe: iTunes | Stitcher | RSS In under five years, Independent Journal Review has risen to a new type of politics news site with a 40-person editorial team, a White House correspondent and the designation of the most-shared publisher on social channels on election night. “We were really early on the bet that social would be the future of media consumption, and that’s th ...
What started as a magazine is becoming something more. Pulse is now part of a new Digiday membership model. Our offer: Pay about $1 a day ($395 a year) and we’ll give you a magazine with insightful, unique content; monthly data reports from our summits; member events in New York City and beyond; and an exclusive, monthly newsletter from our editors on what’s coming next in media and marketing.
Subscribe: iTunes | Stitcher | RSS A decade ago, Atlantic Media relied on print for 85 percent of its revenue. That figure is now 10 percent. And now 70 percent of its digital ad revenue is rooted in some kind of content-based campaign, according to Michael Finnegan, president of Atlantic Media, this week’s guest on the Digiday Podcast.
Subscribe: iTunes | Stitcher | RSS The use of Facebook to spread propaganda, distortions and disinformation should serve as a wake-up call to the platform, NBC News svp of digital Nick Ascheim said on this week’s episode of the Digiday Podcast. “I blame the people who are distributing it more than the people who are creating it. People have been creating fake news for a long time,” he said.
The holidays are always a time of frenetic activity, even more so for marketers in planning for 2017 and trying to keep on top of a deluge of emails and Slack messages. At the Digiday Brand Summit in Deer Valley, Utah, we asked marketers for their personal productivity hacks and how they maintain balance while still plowing through all the work that has to be done.
Marijuana legalization is now a foregone conclusion. Over half of U.S. states have enacted laws that have legalized marijuana for recreational or medical use. That means American capitalism has kicked into high gear, with estimates that the domestic legal cannabis market will reach $50 billion by 2026, according to Bloomberg.
Subscribe: iTunes | Stitcher | RSS Brands nowadays have any number of places to push out content, possibly too many, according to David Tinson, who heads up communications at video game giant Electronic Arts. “The strategy can’t just be more content. It’s hard to not just follow the shiny object and just do more and more and more and not know what we’re getting at it,” said ...
Subscribe: iTunes | Stitcher | RSS At a time of media soul searching over the rise of Donald Trump, longtime media watcher and columnist Michael Wolff is perhaps the most unsparing in his assessment. “Everything,” he said on this week’s episode of the Digiday Podcast when asked what the media got wrong about Trump. “Literally everything.
Subscribe: iTunes | Stitcher | RSS The idea of the “filter bubble” is not new. Eli Pariser, a founder of Upworthy, wrote a book about it back in 2011, describing how personalization is changing how people think. But now, with Facebook as a dominant force in how people find news and information, we’re seeing that filter bubble “weaponize” with the use of fake news to confirm ...
Subscribe: iTunes | Stitcher | RSS For all the talk of digital transformation at magazine companies, Bustle CEO Bryan Goldberg believes they haven’t gone nearly far enough, mostly because the market for magazine advertising hasn’t collapsed like newspaper ads. “The decline of print all these years hasn’t been for lack of talented writers,” Goldberg said on this week’s episod ...
Ad blocking emerged over a year ago as a major threat to digital publishing, most acutely in Europe, which has long boasted the highest ad-blocking rates in the world. But now, European publishers are seeing ad blocking rates stabilize and even drop. It’s too soon for publishers to declare victory in the war on ad blocking.