Brian Morrissey

  • Digiday welcomes back Jack Marshall to lead Digiday+

    2018 is shaping up to be the year of loyalty in media, as publishers look to solidify direct relationships with their audiences. Digiday is no different. A top priority for the year is building out Digiday+, our membership program spanning original research, premium content and exclusive events. We are happy to announce that Jack Marshall is joining Digiday to lead Digiday+ as ...

    Brian Morrissey/ Digiday- 11 readers -
  • The Rundown: Digital publishing’s crash landing

    We are finishing up our eighth issue of Digiday Magazine, which you’ll get before the holidays. In this week’s Rundown, we look at reasons Facebook and Google will be constrained in 2018, Wired’s play for digital subscriptions and Facebook Watch’s stumbling start. Back to basics The platforms fever is slowly breaking.

    Brian Morrissey/ Digiday- 19 readers -
  • The Rundown: Publishers are coming to terms with the duopoly

    This week’s Rundown covers publishers’ acceptance of Facebook and Google’s dominance, unanswered questions surrounding Facebook’s subscriptions push and BuzzFeed’s pivot to TV and movies. Publishers are coming to terms with the duopoly If publishers are in the stages of grieving over the domination Google and Facebook have established over media, they’re entering the acceptance phase.

    Brian Morrissey/ Digiday- 11 readers -
  • The Rundown: Facebook’s long road to TV

    In this week’s Rundown, we focus on Facebook’s video forays and how it’s not yet much of a threat to take TV budgets. Facebook’s attention problem For Facebook’s next phase of growth, the platform will need to crack TV ad budgets. Cue the pivot to video. But Facebook’s first pivot to video, inserting videos into its News Feed, succeeded in driving huge numbers of “views” but not much money.

    Brian Morrissey/ Digiday- 14 readers -
  • The Rundown: Publishers confront a user-experience crisis

    This week’s Rundown has reports from the Digiday Publishing Summit and the trenches of Advertising Week. Publishers confront a user-experience crisis This week, we hosted 400-plus publishers and tech companies in Key Biscayne, Florida, for the Digiday Publishing Summit. Throughout three days of town halls, working groups and sessions, several themes emerged.

    Brian Morrissey/ Digiday- 14 readers -
  • The Rundown: Reality check for publishing

    We have closed the new issue of Digiday magazine. Expect to receive it in a few weeks. You’ll get a PDF copy next week. Here’s what we’re tracking this week. Reality check for publishing For the past two days, we have hosted 25 top publishing executives as part of our Moguls event in Miami. The event focused on giving executives space to think through problems related to plat ...

    Brian Morrissey/ Digiday- 14 readers -
  • Introducing Digiday magazine: The Big Ideas issue

    We are closing our seventh issue of Digiday magazine. The fall issue is focused on “big ideas,” with our writers pursuing big ideas that can change media and marketing. One theme kept standing out: Amazon. It used to be that Google would come up repeatedly in any discussion for its potential to upend [fill in the business here]. Nowadays, you’re more likely to hear Amazon in that discussion.

    Brian Morrissey/ Digidayin Social- 16 readers -
  • Nestle Japan CMO Masafumi Ishibashi on brands as publishers

    On August 3-4, the Digiday Brand Leaders Summit in Fukuoka, Japan, will examine critical issues marketers face in Japan. Masafumi Ishibashi of Nestle Japan is one of the speakers at the event. Digiday Japan discussed his views on the role of content in building modern brands. Brands are increasingly thinking like publishers.

    Brian Morrissey/ Digiday- 29 readers -
  • Snapchat’s super-secret publisher help page

    “They’re dicks.” I like to ask publishing executives I meet for their appraisal of their dealings with platforms such as Snapchat. This harsh assessment came from a midsize publisher. Platforms all go through growing pains, often made more painful by being the cool, rich kid. Snapchat is smack in that phase.

    Brian Morrissey/ Digiday- 18 readers -
  • Shiseido CMO Daisuke Otobe: ‘Information has become a commodity’

    The Digiday Brand Leaders Japan event is August 3-4 in Fukuoka, Japan. It will feature top executives from brands like Shiseido, Nestle, IBM and more. Digital media is beginning to face a number of issues, with difficult discussions occurring about viewability, ad fraud and brand safety. Chief marketing officers are demanding change. “The amount of information has grown dramatically.

    Brian Morrissey/ Digiday- 23 readers -