Brian Morrissey - Page 4

  • Fatherly’s Mike Rothman on fighting the ‘doofus dad’ sterotype

    This is not a time for the faint of heart in digital media. Mike Rothman, CEO of Fatherly, an 18-month-old media startup focused on young dads, is one of the intrepid souls who still see opportunity in media. For Fatherly, that opportunity lies in crafting a new type of publication for dads and young families when traditional parenting magazines have focused on moms.

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  • New School’s David Carroll: Tech’s made advertising worse

    Subscribe: iTunes | Stitcher | RSS The article of faith underpinning much of advertising technology is the idea that data can be collected to “improve” advertising by making it more relevant. Dog owners will see dog food ads, cat owners will get cat food. But David Carroll, an associate professor of media design at The New School’s Parsons, believes this has never come to fruition.

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  • Huge CEO Aaron Shapiro on how to become a big agency without sucking

    Subscribe: iTunes | Stitcher | RSS A decade ago, Huge was a bootstrapped startup agency in a 200-square foot room in Brooklyn with about 10 employees. Now, it’s 1,400 people with offices around the globe growing 30 percent a year. Aaron Shapiro, Huge’s CEO who joined the company in its early days, said on this week’s Digiday Podcast that each year brings both growth and a ne ...

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  • Editor’s note: Video killed the internet star

    This article is from Pulse, Digiday’s quarterly print magazine about the modernization of media. This is a peek at the third issue, which focuses on the current state and future potential of video. To receive the full 80-page issue and subscribe to a year of Pulse, visit pulse.digiday.com. It’s not a coincidence that Jonah Peretti moved to Los Angeles.

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  • Refinery29 CEO Philippe von Bories: Digital news is in for a rough time

    Subscribe: iTunes | Stitcher | RSS There are plenty predicting doom and gloom for the digital media industry. With Facebook and Google sucking up much of the growth in digital ads, digital media would appear on course for a reckoning. But digital media is not digital news sites, women’s lifestyle media brand Refinery29 CEO Philippe von Bories pointed out in this week’s episo ...

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  • DCN’s Jason Kint: Ad blocking can benefit publishers

    Subscribe: iTunes | Stitcher | RSS The general consensus is ad blocking is a plague for publishers already fighting a market that’s flooded with options and increasingly dominated by platforms. But there’s an alternative narrative: Ad blocking will lay waste to a distorted ad market that’s too reliant on data and intermediaries, and is in effect an oligopoly, allowing trusted ...

    Brian Morrissey/ Digiday- 10 readers -
  • Why MassMutual launched ValoraLife to reach Hispanics

    MassMutual needs to get more people buying life insurance. The 165-year-old insurance company identified an opportunity in expanding insurance ownership among Latinos. At 52 million in the U.S., Latinos could constitute one fourth of the population by 2030. With this in m ...

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  • IAB chief: Brands can’t pass the buck on policing media issues

    Subscribe: iTunes | Stitcher | RSS The Association of National Advertisers long-awaited report on lack of transparency in the media industry cast much of its blame on the convoluted way the industry is structured, giving cover to bad practices. But for Interactive Advertising Bureau CEO Randall Rothenberg, clients themselves need to shoulder a good part of the blame for problems in the system.

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  • Insider’s Nicholas Carlson on how to get 1.5 billion video views in a month

    Subscribe: iTunes | Stitcher | RSS The autoplay video in the feeds era is a little like baseball in the 1990s: You can get numb (and skeptical) from the giant numbers media properties are putting up, some in the matter of months of those sites going live. Business Insider’s distributed media arm, known simply as Insider, is one of those fast-growth publishers that have maste ...

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  • Thrillist CEO Ben Lerer: We’ll be on TV soon

    Subscribe: iTunes | Stitcher | RSS Digital media publishers, from BuzzFeed to Vox, are looking to TV as the next platform to master, hoping their strong online brands, built mostly in text, can be translated to TV-like video delivered through traditional broadcast and over-the-top platforms. Digital lifestyle media company Thrillist is no different.

    Brian Morrissey/ Digidayin Display- 14 readers -
  • The programmatic manifesto

    This article is from Pulse, Digiday’s quarterly print magazine about the modernization of media. This is a peek at the second issue, which focuses on the current state of programmatic advertising — and how to fix ad tech. To receive the full 80-page issue and subscribe to a year of Pulse, visit pulse.digiday.com.

    Brian Morrissey/ Digiday- 34 readers -
  • Editor’s note: Rise of the machines

    This article is from Pulse, Digiday’s quarterly print magazine about the modernization of media. This is a peek at the second issue, which focuses on the current state of programmatic advertising — and how to fix ad tech. To receive the full 80-page issue and subscribe to a year of Pulse, visit pulse.digiday.com.

    Brian Morrissey/ Digiday- 12 readers -
  • Vox Media’s president Marty Moe on going beyond the website

    Subscribe: iTunes | Stitcher | RSS Vox Media — home to digital media brands like SB Nation, The Verge and Eater — has its roots in an era when the website was the disruptive force in publishing. It’s a different time now compared to when SportsBlogs came into existence in 2005. These days, publishers like BuzzFeed and Vox itself reach far more people on platforms than on their own sites.

    Brian Morrissey/ Digiday- 12 readers -
  • Percolate’s Noah Brier on marketing as a systems problem

    Subscribe: iTunes | Stitcher | RSS In 2010, Noah Brier was director of strategy at digital agency The Barbarian Group. He noticed something fundamental happening: Clients were in need of far more assets but didn’t have increased budgets. That insight became the seeds of what would become Percolate, a software platform for marketers to streamline and manage the creation of ma ...

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