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The sales team at LiveIntent, an ad-tech marketing company based out of New York City, had a problem. On sales pitches, they noticed that prospects were consistently glazed over in boredom. Why? Because of esoteric ad-tech terms like header bidding, IAB L.E.A.N., and walled gardens. “Ad-tech is a super nerdy community.
With 27 million content pieces going live every day, all brand managers (and small and medium-sized businesses, too) share a common pain point: the challenge of differentiating content. And packaging it with clarity of voice. And targeting it to the audience they’ve spent so much effort in identifying and, presumably, segmenting.