brian o'connor

  • How One Man Did the Impossible: Make Ad-Tech Jargon Fun

    The sales team at LiveIntent, an ad-tech marketing company based out of New York City, had a problem. On sales pitches, they noticed that prospects were consistently glazed over in boredom. Why? Because of esoteric ad-tech terms like header bidding, IAB L.E.A.N., and walled gardens. “Ad-tech is a super nerdy community.

    The Content Strategistin How To's- 8 readers -