brian patterson

  • 5 tools, tips and hacks to maximize your SEO output

    This article was co-authored by my colleague at Go Fish Digital, Chris Long. Part of being an effective SEO is being incredibly efficient with the tasks at hand. You just aren’t going to have the time needed to go deeper and continue to add value if you’re spinning your wheels doing manual, repetitive tasks.

    Search Engine Landin SEO- 18 readers -
  • Focus on these 5 areas to deliver big results in e-commerce SEO

    When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going to perform keyword research for the millions of different keyword combinations your products might rank for? Because o ...

    Search Engine Landin SEO- 23 readers -
  • 3 tactics we’re using for Answer Boxes

    “Position 0” is the new holy grail in organic search rankings. A normal position 1 ranking is great and all, but I’ll take an answer box that features my content (sometimes with an image) over position 1 in almost all cases. Just take a look at how attention-grabbing an answer box (also known as a “featured snippet”) is: With some of our own clients, we’ve seen click-throug ...

    Marketing Landin SEO Google- 15 readers -
    Earlier about the same topic:
  • 3 tactics we’re using for Answer Boxes

    “Position 0” is the new holy grail in organic search rankings. A normal position 1 ranking is great and all, but I’ll take an answer box that features my content (sometimes with an image) over position 1 in almost all cases. Just take a look at how attention-grabbing an answer box (also known as a “featured snippet”) is: With some of our own clients, we’ve seen click-throug ...

    Search Engine Landin SEO Google- 18 readers -
  • What businesses need to know about the Yelp Elite program

    For the past three years, I’ve been a member of one of the most exclusive, most important, most powerful groups on the internet: The Yelp Elite Squad. We’re very important. Seriously though. I am a Yelp Elite, and despite the name and “South Park” episode dedicated to us, we’re a pretty normal group of abnormally active Yelp users.

    Marketing Landin Social- 25 readers -
  • 3 next-level Yelp tricks for business owners

    I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve their Yelp pages. From dissecting Yelp’s own videos about their product, to building detailed review analysis, to straight up asking Yelp for clarification on their mixed messages, I’m on the hunt for every little edge I can find.

    Marketing Land- 16 readers -
  • Writing a Yelp review that won’t get filtered

    I often find myself describing how the Yelp filter works to marketers and business owners who are frustrated with the fact that Yelp doesn’t show all of their reviews. The Yelp filter is definitely frustrating, in the same way the Google algorithm is frustrating, because the company only speaks at a very high level about how it works.

    Marketing Landin Social- 27 readers -
  • Test points to likely influence of click-through rate on search rankings

    There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible it does. Reading articles, experiments and case studies is great, but we’re always eager to test things out for ourselves. We maintain a bunch of test websites for just that purpose.

    Search Engine Landin SEO- 15 readers -
  • Angie’s List is now free: What this change means for your business

    In a move that hasn’t attracted a lot of attention online, Angie’s List followed through on their March announcement and removed their paywall last week. Anyone can now become a member without paying the previous ~$40/year fee, and reviews are now accessible by anyone. This change, which did fly under the radar, does have strong implications for the online reputations of many businesses.

    Search Engine Landin SEO- 34 readers -
  • How to ask customers for reviews (and actually get them)

    Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. Because of this, we talk daily with companies who do outstanding work and have a great rea ...

    Marketing Landin Social How To's- 7 readers -
  • Handling negative reviews: an interview with Jay Baer

    Jay Baer is one of the sharpest minds in marketing. When his book, “Youtility: Why Smart Marketing Is About Help Not Hype,” came out, I read it cover to cover, faster than any other book I’ve ever read. As someone who does a lot of online reputation management (and spends a greater-than-normal amount of hours on Yelp), I found his approach to adding value and helping clients refreshing.

    Marketing Land- 14 readers -