brian patterson

  • 3 next-level Yelp tricks for business owners

    I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve their Yelp pages. From dissecting Yelp’s own videos about their product, to building detailed review analysis, to straight up asking Yelp for clarification on their mixed messages, I’m on the hunt for every little edge I can find.

    Marketing Land- 13 readers -
  • Writing a Yelp review that won’t get filtered

    I often find myself describing how the Yelp filter works to marketers and business owners who are frustrated with the fact that Yelp doesn’t show all of their reviews. The Yelp filter is definitely frustrating, in the same way the Google algorithm is frustrating, because the company only speaks at a very high level about how it works.

    Marketing Landin Social- 10 readers -
  • Test points to likely influence of click-through rate on search rankings

    There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible it does. Reading articles, experiments and case studies is great, but we’re always eager to test things out for ourselves. We maintain a bunch of test websites for just that purpose.

    Search Engine Landin SEO- 13 readers -
  • Angie’s List is now free: What this change means for your business

    In a move that hasn’t attracted a lot of attention online, Angie’s List followed through on their March announcement and removed their paywall last week. Anyone can now become a member without paying the previous ~$40/year fee, and reviews are now accessible by anyone. This change, which did fly under the radar, does have strong implications for the online reputations of many businesses.

    Search Engine Landin SEO- 23 readers -
  • Review improvement strategies for franchise and multi-location companies

    Reviews are an undeniable internet phenomenon. A short 20 years ago, our opinions of businesses were based on advertising, our own experiences and that of friends and family. Now, just two decades later, 92 percent of consumers read online reviews for local businesses, and Googling a company’s name is SOP before doing business with them.

    Search Engine Landin SEO- 9 readers -
  • How to ask customers for reviews (and actually get them)

    Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. Because of this, we talk daily with companies who do outstanding work and have a great rea ...

    Marketing Landin Social How To's- 5 readers -
  • Handling negative reviews: an interview with Jay Baer

    Jay Baer is one of the sharpest minds in marketing. When his book, “Youtility: Why Smart Marketing Is About Help Not Hype,” came out, I read it cover to cover, faster than any other book I’ve ever read. As someone who does a lot of online reputation management (and spends a greater-than-normal amount of hours on Yelp), I found his approach to adding value and helping clients refreshing.

    Marketing Land- 9 readers -
  • 5 Yelp Facts Business Owners Should Know (But Most Don’t)

    If you ever want to hear a business owner rant, just grab some popcorn and casually bring up Yelp. The mere mention of the controversial company’s name generates a range of emotions — often times negative with a tinge of despair. At best, business owners are frustrated with the volume of sales calls they receive; at worst, they are on the receiving end of a number of negativ ...

    Marketing Landin Social- 17 readers -
  • SMS Marketing: An Often Forgotten Goldmine In A Good Mobile Strategy

    There are a lot of digital marketing channels. Most of our time and effort is spent on the most visible channels: search ads, display ads, SEO, social, email and content. While these are definitely key strategies that deserve a lot of attention, it can sometimes mean that other smaller, but equally powerful channels fall to the wayside.

    Marketing Land- 10 readers -
  • Epic Content (And Results) That Didn’t Break The Bank

    I’m not going to preach the value of content. We all know its power and read content-themed articles, tweets, and emails all day, every day. If there were a “content” drinking game, and you had to take a shot every time you heard the word, we’d all be hammered by 9:10 a.m. While content’s value is well understood, the requirements for creating great content may be misguided.

    Marketing Landin Content- 7 readers -
  • So You Want To “Market On Reddit”

    A memo hit your desk, an email dropped into your inbox, or the idea popped into your head: We need to market our company, product, etc. on Reddit. It seems so easy — post something cool about our company, get to the top of the dubbed “front page of the internet,” and bathe in a pool of karma, upvotes, site visitors and conversions.

    Marketing Landin Social- 13 readers -
  • 6 Non-SEO Tools You Should Be Using For SEO

    When it comes to tools, I’m like Depeche Mode: I just can’t get enough. Our team is constantly on the lookout for shiny new things that will make us more efficient and better at our jobs. In fact, this is so important to us that we make yearly goals regarding how many tools we want to test and implement.

    Search Engine Landin SEO- 28 readers -