brian peters

  • Social Media ROI: How to Connect Social to Real Business Results – Neil Patel [SSM018]

    We’ve found that one of the biggest challenges for social media marketers today is connecting social media to real business objectives and goals. From brand awareness right on down to customer conversions, social media has the potential to fit into many parts of the marketing and sales funnel. But where does social media fit best? That is the important question we set out to ...

    Buffer Blog- 2 readers -
  • 8 Powerful Features to Help You Use Buffer to the Fullest

    Social media offers a huge opportunity for you to reach and connect with people in creative ways. Via great content. Hilarious cat GIFs. Amazing brand stories. Social media helps strengthen relationships, and stronger relationships increase the likelihood of someone recommending you to their friends or even making a purchase. That’s why maximizing time is such an important factor.

    Buffer Blogin Social SEO- 9 readers -
  • Facebook Marketing That Really Works: The Best Tips from The Next Web [SSM010]

    The art of Facebook marketing in 2016 is one that is constantly evolving. Tweaks to Facebook’s algorithm look to drive a more pleasant user experience while brands and individuals share more and more organic and paid content everyday. But some brands continue to drive hundreds of thousands of engagements on Facebook each month regardless of the influx of content.

    Buffer Blogin Social- 10 readers -
  • A Playbook for Becoming a Thought Leader on Social Media [SSM006]

    The path to becoming a thought leader on social media is one that is not always clearly defined. Thought leaders and influencers come from a wide variety of backgrounds, specialties, industries and expertise. And in many cases, social media thought leaders don’t consciously seek to become an “influencer,” it happens naturally over time with lots of hard work and dedication.

    Buffer Blogin Social- 9 readers -
  • What Is User Generated Content and Why Are Top Brands Doubling Down Now? [SSM004]

    Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. It takes the old-school marketing approach of “brand to consumer” and turns it into a way for your audience to connect one-on-one with each other through shared content. Dom Garrett – marketer at BTC Revolutions (one of Inc.

    Buffer Blogin Content- 8 readers -
  • How the Very Best Content Curation Is Done on Social Media [SSM002]

    What are some of the accounts you love to follow on social media? For us, Moz’s Rand Fishkin and his enjoyable, educational Twitter feed is right near the top. Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Content curation on social media is a great way to provide value to your audience and build your own brand.

    Buffer Blogin Social Content How To's- 15 readers -
  • 11 Simple Design Tips to Enhance Your Social Media Images

    Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing. Each of the two optic nerves, which carry signals from the retina to the brain, consists of a million fibers, compared to the auditor ...

    Buffer Blogin Social- 6 readers -