brian peters

  • 25 Days, 25 Expert Social Media Growth Strategies [New Email Course for Marketers]

    What’s working for you social media these days? One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. Whether it’s cutting our posting frequency, curating content, or creating square videos, we’re always up for trying new strategies! Lots of times these experiments fail (and we learn valuable lessons) and other ...

    Buffer Blogin Social EMail- 12 readers -
  • The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

    In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement. Getting your content seen on Facebook is no small task.

    Buffer Blogin Social- 22 readers -
  • 5 Key Elements of the Perfect Facebook Ad – Molly Pittman [SSM042]

    Is it possible to create the perfect Facebook ad? One that increases brand awareness, drives engagement, and leads to sales all in one go? We’d like to think so! But we needed a true expert on Facebook advertising to find out. One that really knows their stuff. That’s where VP of Marketing at DigitalMarketer, Molly Pittman, comes in clutch.

    Buffer Blogin Social- 13 readers -
  • A Complete Beginner’s Guide to Video Marketing in 2017 – Sunny Lenarduzzi [SSM029]

    Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. But despite its growing relevance, one of the questions we get most here at Buffer is: How do I get started with video marketing? With more ...

    Buffer Blog- 27 readers -
  • Creating Winning Social Media Habits and Goals with an Elite Runner – Tina Muir [SSM024]

    Malcolm Gladwell once wrote in his book, Outliers, that the key to achieving world-class expertise in any skill is, to a large extent, practicing the correct way for a total of around 10,000 hours. No matter which way you slice it, that’s a lot of practice. When setting out on the path to becoming a master at anything, big goals and great habits must be formed in order to lay ...

    Buffer Blogin Social- 18 readers -