brian smith

  • The future of local discovery

    We’ve entered an exciting time for local marketing. Big Data, digital assistants, augmented reality and beacons will fundamentally change the way users discover locations. As Bob Dylan so aptly pointed out, “The times they are a-changin’.” As such, local marketers and advertisers need to start thinking about how they’re going to change along with the times.

    Marketing Land- 13 readers -
  • The future of local discovery

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 10 readers -
  • The newest addition to the marketing mix’s Ps: Proximity

    Any marketer worth their salt, or at least one who has managed to stay awake during Marketing 101, can rattle off a long list of marketing mix “Ps.” You know what I’m talking about: product, price, place, promotion, people, processes and physical evidence. Unfortunately, those old pillars of marketing don’t quite hold up under the weight of today’s digital marketing needs.

    Marketing Landin Google- 14 readers -
  • The newest addition to the marketing mix’s Ps: Proximity

    Any marketer worth their salt, or at least one who has managed to stay awake during Marketing 101, can rattle off a long list of marketing mix “Ps.” You know what I’m talking about: product, price, place, promotion, people, processes and physical evidence. Unfortunately, those old pillars of marketing don’t quite hold up under the weight of today’s digital marketing needs.

    Search Engine Landin SEO Google- 16 readers -
  • Driving local marketing change with Uber, Lyft and self-driving cars

    Are you ready for pay-per-car marketing? That’s right, PPC is about to take on a whole new meaning. Uber and Lyft recently began testing programs in which local businesses pay for your ride to their locations — assuming you’ve splurged the requisite amount at their cash registers. The result: local marketing is about to be transformed.

    Marketing Land- 17 readers -
  • Driving local marketing change with Uber, Lyft and self-driving cars

    Are you ready for pay-per-car marketing? That’s right, PPC is about to take on a whole new meaning. Uber and Lyft recently began testing programs in which local businesses pay for your ride to their locations — assuming you’ve splurged the requisite amount at their cash registers. The result: local marketing is about to be transformed.

    Search Engine Landin SEO- 15 readers -
  • The future of paid voice search and monetizing the map

    Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an additional $1.5 billion in 2017 alone. Maps inherently have local intent; local intent has a high likelihood for conversion. No surprises there. But ads run counter to a quality user experience.

    Marketing Land- 17 readers -
  • The future of paid voice search and monetizing the map

    Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an additional $1.5 billion in 2017 alone. Maps inherently have local intent; local intent has a high likelihood for conversion. No surprises there. But ads run counter to a quality user experience.

    Search Engine Landin SEO- 15 readers -
  • The importance of local authenticity

    Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. A world of Yahoo data breaches and WikiLeaks scandals. A world in which it’s hard to spot a glimmer of truth when it’s sunk to the bottom of a Flint, Michigan well. With truth in short supply these days, a brand’s authenticity, particularly its local authenticity, is more important than ever.

    Marketing Landin Social- 23 readers -
  • The importance of local authenticity

    Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. A world of Yahoo data breaches and WikiLeaks scandals. A world in which it’s hard to spot a glimmer of truth when it’s sunk to the bottom of a Flint, Michigan well. With truth in short supply these days, a brand’s authenticity, particularly its local authenticity, is more important than ever.

    Search Engine Landin SEO- 28 readers -
  • Digital assistants, conversational search and the future of local

    Traditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the rise of digital assistants and conversational search. Conversational search comes with the expectation that digital assistants will actually converse with us.

    Marketing Landin Google- 24 readers -
  • Getting a clearer picture of local marketing attribution

    There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage that says half the money you spend on advertising is wasted; you just don’t know which half. Similarly, half your customers walk into your store as the result of local marketing; you just don’t know which half.

    Marketing Landin Facebook- 18 readers -
  • Getting a clearer picture of local marketing attribution

    There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage that says half the money you spend on advertising is wasted; you just don’t know which half. Similarly, half your customers walk into your store as the result of local marketing; you just don’t know which half.

    Search Engine Landin SEO- 22 readers -
  • What you need to reach the big leagues of local SEO

    It’s that time of year again. The air becomes crisp, the crack of the bat fills the stadium, the crowd roars — Chicago Cubs fans like me get that old, familiar feeling of foreboding. Major League Baseball’s playoffs are upon us, and in the spirit of the postseason, it’s time we explore how the great American pastime applies to building a successful career in local SEO.

    Marketing Landin SEO- 16 readers -
  • What you need to reach the big leagues of local SEO

    It’s that time of year again. The air becomes crisp, the crack of the bat fills the stadium, the crowd roars — Chicago Cubs fans like me get that old, familiar feeling of foreboding. Major League Baseball’s playoffs are upon us, and in the spirit of the postseason, it’s time we explore how the great American pastime applies to building a successful career in local SEO.

    Search Engine Landin SEO- 12 readers -
  • How to manage local listings for enterprise brands

    When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and general hand-wringing you do. It isn’t easy for enterprise brands to get their location data in order. Juggling the info for hundreds or thousands of locations can quickly become overwhelming.

    Marketing Landin How To's- 19 readers -
  • How to manage local listings for enterprise brands

    When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and general hand-wringing you do. It isn’t easy for enterprise brands to get their location data in order. Juggling the info for hundreds or thousands of locations can quickly become overwhelming.

    Search Engine Landin SEO How To's- 12 readers -
  • The future of the map

    We’ve come a long way since the days of unfolding a paper map across a dashboard just to plot the next move on our road trips. Though it’s unlikely maps will soon make another leap so dramatic as going from inhabiting our glove compartments to inhabiting our cell phones, digital maps continue to evolve at an astonishing pace.

    Marketing Landin Google- 11 readers -
  • The future of the map

    We’ve come a long way since the days of unfolding a paper map across a dashboard just to plot the next move on our road trips. Though it’s unlikely maps will soon make another leap so dramatic as going from inhabiting our glove compartments to inhabiting our cell phones, digital maps continue to evolve at an astonishing pace.

    Search Engine Landin SEO- 9 readers -