brian smith

  • Getting a clearer picture of local marketing attribution

    There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage that says half the money you spend on advertising is wasted; you just don’t know which half. Similarly, half your customers walk into your store as the result of local marketing; you just don’t know which half.

    Marketing Landin Facebook- 11 readers -
  • Getting a clearer picture of local marketing attribution

    There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage that says half the money you spend on advertising is wasted; you just don’t know which half. Similarly, half your customers walk into your store as the result of local marketing; you just don’t know which half.

    Search Engine Landin SEO- 20 readers -
  • What you need to reach the big leagues of local SEO

    It’s that time of year again. The air becomes crisp, the crack of the bat fills the stadium, the crowd roars — Chicago Cubs fans like me get that old, familiar feeling of foreboding. Major League Baseball’s playoffs are upon us, and in the spirit of the postseason, it’s time we explore how the great American pastime applies to building a successful career in local SEO.

    Marketing Landin SEO- 15 readers -
  • What you need to reach the big leagues of local SEO

    It’s that time of year again. The air becomes crisp, the crack of the bat fills the stadium, the crowd roars — Chicago Cubs fans like me get that old, familiar feeling of foreboding. Major League Baseball’s playoffs are upon us, and in the spirit of the postseason, it’s time we explore how the great American pastime applies to building a successful career in local SEO.

    Search Engine Landin SEO- 11 readers -
  • How to manage local listings for enterprise brands

    When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and general hand-wringing you do. It isn’t easy for enterprise brands to get their location data in order. Juggling the info for hundreds or thousands of locations can quickly become overwhelming.

    Marketing Landin How To's- 15 readers -
  • How to manage local listings for enterprise brands

    When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and general hand-wringing you do. It isn’t easy for enterprise brands to get their location data in order. Juggling the info for hundreds or thousands of locations can quickly become overwhelming.

    Search Engine Landin SEO How To's- 9 readers -
  • The future of the map

    We’ve come a long way since the days of unfolding a paper map across a dashboard just to plot the next move on our road trips. Though it’s unlikely maps will soon make another leap so dramatic as going from inhabiting our glove compartments to inhabiting our cell phones, digital maps continue to evolve at an astonishing pace.

    Marketing Landin Google- 7 readers -
  • The future of the map

    We’ve come a long way since the days of unfolding a paper map across a dashboard just to plot the next move on our road trips. Though it’s unlikely maps will soon make another leap so dramatic as going from inhabiting our glove compartments to inhabiting our cell phones, digital maps continue to evolve at an astonishing pace.

    Search Engine Landin SEO- 5 readers -
  • Pokémon Go, augmented reality and the future of local marketing

    Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his smartphone — or at least that’s how it must have appeared to those uninitiated into the world of Pokémon Go. But I knew better, for at that moment, I happened to be playing the game myself.

    Marketing Land- 21 readers -
  • Pokémon Go, augmented reality and the future of local marketing

    Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his smartphone — or at least that’s how it must have appeared to those uninitiated into the world of Pokémon Go. But I knew better, for at that moment, I happened to be playing the game myself.

    Search Engine Landin SEO- 21 readers -
  • Bridging the gaps in the Google My Business API

    Last month, Google released version 3.0 of its Google My Business API, which for those of us managing locations at scale felt like Christmas came early. Included in the update were a variety of new features, the most important of which were the addition of attributes for locations, the ability to indicate a preferred photo and the ability to match locations between Google Ma ...

    Marketing Landin SEO Google- 22 readers -
  • Bridging the gaps in the Google My Business API

    Last month, Google released version 3.0 of its Google My Business API, which for those of us managing locations at scale felt like Christmas came early. Included in the update were a variety of new features, the most important of which were the addition of attributes for locations, the ability to indicate a preferred photo and the ability to match locations between Google Ma ...

    Search Engine Landin SEO Google- 12 readers -