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Mobile has changed the game, and marketers have to change with it. Consumers aren’t just mobile-first, they’re pushing to become mobile-only. And as they do, their expectations, behaviors and preferences change. But that’s not all. How they find information and make decisions hacks traditional customer journeys and sets the stage for innovation in marketing that will shift en ...
When you need to search for something online, in the moment, chances are you reach for the closest device to you: your phone. This simple act is changing the game for marketers. Google recently announced that mobile search has overtaken desktop search, and while desktop isn’t going away anytime soon, mobile is introducing new customer search behavior that changes how we ulti ...