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Ken Olson, Chairman and founder of DEC once famously said, “There is no reason anyone would want a computer in their home.” I bet he felt at least a little silly about that statement by the time he died in 2011. That is the trouble with always going along with ‘the way things are’. Every once in a while, there will be an upstart who will come along and change the rules of th ...
Every time a conversation veers towards improving website conversions, people whip out their website optimizer tools and get to work on web elements, title tags, better copy, and so on. There’s just one problem… With so much time and effort spent on website optimization, A/B testing, multivariate testing or usability testing, very little thought is given to the fundamentals o ...