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As a digital marketer who approached the industry from the ‘digital’ side of things (SEO to be exact) as opposed to ‘marketing’ in the traditional sense, I can definitely say that my biggest learning curve has been understanding the true concept and value of the brand. The industry that we operate in moves at lightning speed – the constantly evolving technologies, emerging soci ...
The anticipated appearance of Rand Fishkin at Heavy Chef, an Cape Town based event of learning and sharing for digital marketers, did not disappoint. In true tech geek style, the Moz founder used astrophysics to illustrate the dilemma that marketers and startup companies face. In the same way that the odds of Earth being the only life-bearing planet in the galaxy a ...
So you’ve spent days cultivating a creative campaign to make your brand stand out over the silly season and to direct potential customers to your site, but have you given much thought to what they will do once they land on your site, how your e-commerce platform will perform with such an influx of visitors, or how customers engage with your product pages? Identifying weaknesses in your site’s .
Towards the end of June, Google had bloggers and content marketers up in arms when they completely removed Google authorship photos from search results. These changes normally come as no surprise, as anyone who works in digital knows that Google giveth and Google taketh away. However, this development left more than the usual sting, seeing that Google spent considerable time an ...
A window into the past, whether in the form of an old radio hit, a cherished childhood toy, or even a retro styled ad, has the uncanny ability to make us stop dead in our tracks and look warmly on the years gone by. This strong emotive pull that hurtles us back in time is commonly recognised as nostalgia and is exemplified by talk about ‘the good old days’.
In addition to the competition on the field, the FIFA World Cup is hotly contested by big brands, all vying to catch the fleeting attention of fans as Brazil takes centre stage. From massive sponsorship deals to clever ambush marketing campaigns, millions of dollars are spent in order to capitalise on this sporting spectacle.