Bridget Gersie

  • The Importance of Brand Building in the Digital Age

    As a digital marketer who approached the industry from the ‘digital’ side of things (SEO to be exact) as opposed to ‘marketing’ in the traditional sense, I can definitely say that my biggest learning curve has been understanding the true concept and value of the brand. The industry that we operate in moves at lightning speed – the constantly evolving technologies, emerging soci ...

    Bridget Gersie/ MediaVision- 22 readers -
  • Identify & Implement: 8 Ways to Streamline Your E-Commerce Site

    So you’ve spent days cultivating a creative campaign to make your brand stand out over the silly season and to direct potential customers to your site, but have you given much thought to what they will do once they land on your site, how your e-commerce platform will perform with such an influx of visitors, or how customers engage with your product pages? Identifying weaknesses in your site’s .

    Bridget Gersie/ MediaVisionin Social Google- 10 readers -
  • The Power of the Past: Nostalgia in the Digital Age

    A window into the past, whether in the form of an old radio hit, a cherished childhood toy, or even a retro styled ad, has the uncanny ability to make us stop dead in our tracks and look warmly on the years gone by. This strong emotive pull that hurtles us back in time is commonly recognised as nostalgia and is exemplified by talk about ‘the good old days’.

    Bridget Gersie/ MediaVision- 8 readers -
  • Attention Local Businesses – Drive Foot Traffic with Web Assets

    In addition to the competition on the field, the FIFA World Cup is hotly contested by big brands, all vying to catch the fleeting attention of fans as Brazil takes centre stage. From massive sponsorship deals to clever ambush marketing campaigns, millions of dollars are spent in order to capitalise on this sporting spectacle.

    Bridget Gersie/ MediaVision- 15 readers -