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You’ve been working hard at creating content and building audience engagement. But with every report you pull you realize you aren’t seeing the results that reflect how hard you’ve been working. You know HubSpot and you know your business, but what about those times when you get stuck? Or wish you had another hand or extra hours in the day to get it all done.
You spend time trying to pinpoint how you are different from the competition. Master of your domain, expert in your space, thought leader- you know everything there is to know about your business you want your customers to know it. It's true that your industry experience and engagement is important to convey to your online audience.
We've seen horrible fails on social media time and time again. You want your content to go viral, but not for the wrong reasons. In this Friday Fails episode, let's talk about the latest fail on social media and steps you can take to make sure this never happens to you! Friday Fails: Think Before You Post to Social Transcript: Hi everyone! I'm Bridget and welcome to this wee ...
Here at the LyntonWeb corral, we develop quite a few websites for our clients. With each client we kick off the project with a discovery. Not learning about what you need is like going to a restaurant and letting me pick your meal without asking what you like. Chances are I’m going to be ordering something you don't like.
Buzzwords, cliches, jargon- every industry has been known to throw them around. But using jargon when talking with prospects and clients can be both alienating and confusing. Keeping to clear and direct language that everyone can understand will keep you sounding like a robot and out of this week's edition of Friday Fails.
There are two topics that really butter my biscuit and those are inbound marketing and CrossFit. Whether you want to talk about mastering a butterfly pull-up or how to get the best conversion rate on your advanced content- I’m your gal. Hook, line, and sinker I’m totally invested in both and can talk your ear off if you let me. Or shall I say kettle bell, box jump, and ghd sit-up.
We’ve talked about the importance of having a LinkedIn profile, how not to bore your audience, and how vital LinkedIn is for growing your professional network. It’s your opportunity to showcase your professional experience and develop your network. But how do you take it to the next level? By actually showcasing yourself, gaining greater exposure, and building your professional brand.
A buyer persona is vital to both the success of your website as well as your marketing program. They are the people who shop with you, use your services, and work with you specifically. But if you don't truly understand your buyer personas, you are setting your website and marketing program up for failure.
You need a website to keep relevant in the ever evolving and expanding digital age. Your website is more than a brochure of what you do- it’s a sales tool, a marketing tool, and it helps support your business goals and growth. Not to mention it will make you look awesome in comparison to the competition when done well.
Traditionally, your website is thought of as a marketing responsibility and falls on that department's plate. When I talk to people interested in redesigning their website they can be analysts, specialists, directors or managers, but all of them usually have the word 'marketing' in their title. During my conversation I inevitably ask, "How can we design a website to support you ...
Self promotion can be a good thing, especially if you're an inbound marketer. Getting to the heart of how awesome you are and shouting it from the rooftops is great, really. Reaching out to your peers to offer your help with blogging, SEO, or design can be a great way to grow your own portfolio while showcasing your expertise.