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The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As a marketer, if your product is the obvious solution to an obvious problem, your job is relatively straightforward. You simply need to show the customer why your product is the best one out there.
Posted by bridget.randolph In recent years there has been a necessary shift in the way businesses advertise themselves to consumers, thanks to the increasingly common information overload experienced by the average person. In 1945, just after WWII, the annual total ad spend in the United States was about $2.8 billion (that's around $36.8 million before the adjustment for inflation).