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Estimated reading time: 9 minutes, 33 seconds “SEO just doesn’t work in silo any more” said White.Net’s Head of Marketing, Charlie Williams, at Search London earlier this week. It’s something that I firmly believe, and his words have been floating around my head for most of this week. So I’ll say it again, so it can be stuck in your head too (you’re welcome!): Stay curiou ...
Estimated reading time: 7 minutes, 40 seconds You probably noticed it was #BacktotheFutureDay a couple of weeks ago, which means you’ve likely seen all the memes and articles lamenting the lack of hoverboards in the present day. What else are we missing, here in 2015, which features in Back to the Future 2? Mr. Fusion? Nope. Fax machines in every home? Er, not so much.
In this post, I’d like to explore the idea of tackling content strategy when handling a site migration. Although they may appear on first inspection to be somewhat disparate strategic activities, I believe site migrations can present a great opportunity to investigate and overhaul website content strategy.
It might seem rather obvious to state that technology and the internet have changed our lives on a fundamental level. But just how fundamental are we talking? This is a rather challenging topic that neuroscientist, writer and broadcaster Baroness Susan Greenfield addresses in a recent book entitled “Is Social Media Changing our Brain?” I attended a lecture she gave on the emoti ...