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Data doesn’t have to be boring. With a little thought, it can be turned into something that is intrinsically engaging, inspires conversation, and works hard for your brand. From one-off stats to extensive studies, consider why data that at first seems dry or irrelevant might be interesting to your target audience if you give it a new lease on life.
Twitter. Facebook. Email. Spend any amount of time browsing the internet, and you’re destined to stumble over countless social advertising and marketing schemes. In fact, while some companies do still rely on direct mail to spread the word about their products and promotions, the vast majority of marketing today happens in the far more abstract, social and intellectual space of the internet.
As Hannah Smith stated on the blog back in June, content creation without strategy leads to disparate content with no theme or purpose. If you’ve been in content marketing long enough, you’ve likely noticed a pattern in which many brands skip the strategy and, instead, churn out one-off pieces of content that do not correspond to one another.
Chances are, you’ve imbibed a tidbit or two about keeping your social efforts relevant to current events. Turning to the news for content ideas will keep you chock full of inspiration, and will also help you piggyback on search terms potential customers are already entering. However, “newsjacking” can be easier said than done.
Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business. Unlike previous Google product releases, the GMB in many ways isn’t a new product itself; rather, it’s more like a super streamli ...