Brittney Sheffield

  • 4 Tips for Optimizing FAQ Pages for Search

    We're all familiar with the basic steps we should take when doing keyword research for a website. However, there are some instances where it's a little tricky to optimize a page. For me, the Frequently Asked Questions (FAQ) pages fall into this category. My approach for these pages involves taking a closer look at your customer's experience with your business or brand. Tip No.

    Brittney Sheffield/ Search Engine Watch- 7 readers -
  • 6 Quick Tips to Prevent SEO Annotations From Becoming a Chore

    It's an issue that plagues many SEOs and digital marketers everywhere. We get so tied up coming up with strategies, implementing tactics, and measuring results that we forget to create simple notes and reminders of events both small and large, which could impact our campaigns. Taking the time to notate our observances can seem like a misuse of valuable time when compared to ...

    Brittney Sheffield/ Search Engine Watchin SEO- 10 readers -
  • How SEOs can Benefit From the Crossover Between CX, UX and SEO

    Whether you work in SEO at an agency or in-house, you likely work alongside people focused on customer experience (CX) and user experience (UX). While I firmly believe that in the future CX, UX and SEO roles will be best fulfilled when individuals are responsible for more than just one of these disciplines, there’s a necessity today of divvying up these responsibilities.

    Brittney Sheffield/ Search Engine Watch- 16 readers -
  • How to be a Problem Solving SEO

    These days everyone is talking about the overlap between SEO and marketing. Are SEOs marketers? If you ask me, they most certainly are - but we live in a world where SEO is a separate team with separate KPIs than the marketing team for many brands. If we're going to prove our value to people who may have minimal knowledge in the technical side of what we do, SEOs need to be problem solvers.

    Brittney Sheffield/ Search Engine Watch- 23 readers -
  • An SEO Timeline for Development Projects

    If you’ve ever worked on a development project from start to finish, and you don’t operate on a fully integrated design, development, and digital marketing team, then you may be familiar with the struggle of prioritizing which SEO steps should be taken when. Full disclosure, this list does not detail how to complete each step in this process.

    Brittney Sheffield/ Search Engine Watchin SEO- 8 readers -
  • 4 Ways SEO and UX Experts Can Work Together to Improve Web Development

    SEO’s reputation has evolved and improved quite a bit in the last several years. Whether you’re an SEO by title, a technical architect, or a Web designer, you know that search engine optimization is a fundamental piece of a healthy website. While user experience design is viewed as an inherent component of a website, many development teams still approach SEO as an afterthoug ...

    Brittney Sheffield/ Search Engine Watch- 14 readers -
  • 4 SEO Answers Your Development Team Needs in 2015

    As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. That means providing answers to questions posed by stakeholders and the developers about the current state of search. It’s critical that we do everything we can to ensure sites in 2015 are built according to proper technical SEO standards, that ...

    Brittney Sheffield/ Search Engine Watchin Paid Search SEO- 3 readers -
  • The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. But this crossover goes beyond mobile search. It’s happening everywhere. Agencies and in-house teams are beginning to realize that the overlap between digital marketing and user experience is significant.

    Brittney Sheffield/ Search Engine Watch- 6 readers -
  • The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. But this crossover goes beyond mobile search. It’s happening everywhere. Agencies and in-house teams are beginning to realize that the overlap between digital marketing and user experience is significant.

    Brittney Sheffield/ Search Engine Watch- 11 readers -
  • 3 Ways to Form More Integrated Social and SEO Teams

    Social and SEO teams can sometimes play juxtaposing roles on paper. But to be truly successful, both social and SEO should engage in a two-way conversation between businesses and their target audiences. Whether you’re an agency or your social and SEO teams are in-house, you can create a mutually beneficial relationship for these teams by simply facilitating a few conversations across teams.

    Brittney Sheffield/ Search Engine Watchin Social SEO Twitter- 4 readers -
  • 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    As digital marketers we’re far past the point of relying on our gut when it comes to decision-making. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts. The real question is, what are the tools we can easily use that will have the most impact? Here are several tools you can use t ...

    Brittney Sheffield/ Search Engine Watchin SEO- 6 readers -