brooke ballard

  • The One Thing That’s Better Than Knowing Your Customers

    Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, there’s one thing that is even better than knowing your customers. And I’m going to tell you exactly what that is.

    {grow}in EMail- 11 readers -
  • A reasonable plan to scale content marketing efforts

    By Brooke Sellas, {grow} Contributing Columnist A question: How can I scale content marketing efforts? I have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Are you in the same boat? While it may be easy to post daily to our social media channels, ...

    {grow}in Content- 9 readers -
  • Deleting Your Social Media Business Page? Read This First.

    Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster? Perhaps you should automate some promotional posts to go out so it doesn’t look like the ghost town it really is? What exactly is the proper protocol ...

    {grow}in Social- 12 readers -
  • Six methods for smarter marketing segmentation

    By Brooke Sellas, {grow} Contributing Columnist Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. Marketing segmentation may just be an answer to Content Shock, as choosing highly targeted and more granular content could help you reach your specific audience and make more conversions.

    {grow}in EMail- 8 readers -
  • The stress of authenticity and other reasons social media is exhausting

    By Brooke Sellas, {grow} Contributing Columnist I teach a class at Baruch College in NYC on consumer behavior. We talk a lot about personalization, customization and selling yourself (as a human behind the logo) to potential buyers. I truly believe in being authentic and transparent. But how far does it have to go? Transparency & Authenticity Are Not The Same First, a quick lesson.

    {grow}in Social- 10 readers -
  • A complete strategy for effective scheduled tweets

    By Brooke Sellas, {grow} Contributing Columnist Scheduled tweets are my jam. They also keep me servicing several clients 15+ hours a day, 7 days a week. Without scheduled tweets, I’d be shackled to my phone or computer and spend countless hours tweeting. Not productive. Not scalable. Just. Not. Fun.

    {grow}in Twitter- 7 readers -
  • Demanding Clients: How Far Should You Let Them Go?

    I get it. Everyone has demanding clients. I’ve been feeding myself the usual clichés lately … “If it were easy everyone would do it.” “You can’t please everyone all of the time.” But if I’m being honest — and you know me, I’m brutally honest — they aren’t cutting it. Maybe it’s because I can deal with difficult clients, but we have a few who are downright unbearable.

    {grow}in How To's- 6 readers -
  • Help. I’m enslaved by my smartphone.

    By Brooke B. Sellas, {grow} Contributing Columnist I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list. You know, the LIST of stuff for work, home and personal that is a constant ticker tape machine; paper strips overlapping from corner to corner in your mind.

    {grow}- 9 readers -
  • 3 Ways to know your prospects as well as they know you!

    By Brooke Sellas, {grow} Contributing Columnist How do you get to know your prospects? Or maybe a better question is, are you getting to know your prospects? As potential customers get to know you by investigating your website, reading your blog, downloading your content or subscribing to your newsletter, you should be doing the same. That is, getting to know them.

    {grow}in EMail- 10 readers -
  • Use This Agenda For Your 2016 Content Marketing Plan

    As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt.

    {grow}in Content- 15 readers -
  • 28 Super Easy Tips on How to Promote Your Content

    By Brooke B. Sellas, {grow} Contributing Columnist Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code explains, “great content isn’t the finish line, it’s the starting line.” It seems we get stuck in that rut of spending all of our creative energy and time on creating our content, and then once we hit publ ...

    {grow}in Social Content How To's- 8 readers -
  • The one social media rule ALL businesses should follow

    By Brooke B. Sellas, {grow} Contributing Columnist There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). But the one social media rule I think EVERY. SINGLE. BUSINESS.

    {grow}in Social- 18 readers -
  • How to overcome the fact that people are NOT reading your emails

    By Brooke Ballard, {grow} Contributing Columnist I don’t know about you, but there are MANY days when I want to throw my computer out of a window because of a misinterpreted email. People simply are not reading your emails. They merely scan them in the hope of grasping the context of your business communications.

    {grow}in EMail How To's- 10 readers -
  • 12 ways to achieve emotional marketing for your B2B company

    By Brooke Ballard, {gow} Contributing Columnist Relationship marketing. Psychographics. Humanizing your brand. We marketers supposedly fall all over ourselves trying to make an emotional connection with our potential consumers. Or do we? Over the past several months, I’ve heard four issues come up in conversations centered around better marketing through an emotional connec ...

    {grow}- 8 readers -
  • The killer user experience: Apple Music

    A little over a year ago I treated myself to a BMW X3 on my birthday. It came with a yearlong subscription to Sirius Radio, which I loved. But when May rolled around and they wanted 25+ dollars a month to renew, my soon-to-be husband said NO WAY. “Highway robbery” he called it. I’m a huge music fan, but most of what I listen to isn’t played on the “regular” radio.

    {grow}- 13 readers -
  • The harsh marketing truth about online reviews

    As my soon-to-be-husband and I look for the perfect, sunny, and “away from all things technology” honeymoon, we find ourselves reading scores of online reviews. When you’re spending a small fortune and traveling halfway across the world (we’re thinking Bora Bora) your gut gets a little twisted solely relying on gorgeously blue ocean pics. Are those photoshopped? That can’t be real.

    {grow}- 13 readers -
  • The Adult’s Guide to Snapchat

    By Brooke Ballard, {grow} Contributing Columnist You’re a marketer. You’re in your mid-thirties (or older), and you’re … using Snapchat?? How? Why? What?! Maybe it’s just me but I haven’t quite grasped this one. Where is the user guide to Snapchat? When my youngest sister graduated from college a few weeks ago she goaded me into downloading the little yellow app to see her “story.

    {grow}- 8 readers -
  • If you stopped publishing your social content, would anybody notice?

    By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. In fact, I have a secret that’s been gnawing at me late at night when I should be sleeping. More on that later … And I think this topic is ripe for conversation. Debate even.

    {grow}in Social Content- 4 readers -
  • What’s Your Content Cadence?

    By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here. I’m excited as hell. When Mark asked me to be a contributor to the {grow} blog, I excitedly ran around my house yelling (true story, ask my dog). But as my first due date loomed, I started to turn from over-the-moon thrilled to biting-my-nails nervous.

    {grow}in Content- 6 readers -