brooke ballard

  • Thank You for Not Talking: A Guide for Serious Marketers

    By Brooke B. Sellas, {grow} Contributing Columnist I’m a loud person. Get a few drinks in me and I’m downright obnoxious. But in a business setting, there is a certain etiquette I always abide by — even though SO MANY others don’t. The amount of ‘conversation domination’ that’s going on these days is downright embarrassing. Or at least it should be.

    {grow}- 8 readers -
  • Research Backs Email Marketing as The Biggest, Baddest Medium on the Block

    By Brooke B. Sellas, {grow} Contributing Columnist Why are marketers so intent on killing email marketing? (Or everything, for that matter?) Email marketing is NOT dead. In fact, if you aren’t using it you’re probably not the brightest light in the chandelier. There. I said it. You know what’s dead? Bad email marketing.

    {grow}in EMail- 18 readers -
  • Use This Surefire Guide To Boost Your Social Media Followers

    By Brooke B. Sellas, {grow} Contributing Columnist Do social media followers matter? (Hint: they do) We’re supposed to turn up our noses at vanity metrics, but if you’re a social media marketer working on behalf of a client, you know follower growth is always top of mind. Nearly all of our clients choose “growing and engaging audiences on social” as a KPI (key performance i ...

    {grow}in Social- 17 readers -
  • Beware The Planning Fallacy (And Other Time Management Tips)

    By Brooke B. Sellas, {grow} Contributing Columnist Even though “planning fallacy” sounds like a ten-dollar SAT word that doesn’t affect you, I bet it does. When it comes to time management, most of us are caught in the trap of our own planning fallacy; which is what psychologists call our tendency to underestimate how long it will take to realistically complete a task.

    {grow}- 14 readers -
  • Facebook Marketers need to take a hint from Wonder Woman

    By Brooke B. Sellas, {grow} Contributing Columnist Confession time. I not only keep up-to-date with Facebook marketing, I also happen to be an undercover comic book and superhero NERD. I drag my husband to every single superhero movie that comes out. So you can imagine how excited I was when Wonder Woman appeared in Batman V Superman last March.

    {grow}in Social- 16 readers -
  • Marketers, Are You Ready For Voice Search?

    By Brooke B. Sellas, {grow} Contributing Columnist One of my favorite things to do on the weekends is to yell at Alexa, “Alexa, play top dance music!” And then I turn the volume up ridiculously loud and cook my husband breakfast or commence with the weekly chores. Other than dancing my way through the weekend, this little habit has got me thinking: Are marketers ready for th ...

    {grow}- 13 readers -
  • The raw truth about “I work harder than you”

    By Brooke B. Sellas, {grow} Contributing Columnist “I work harder than you.” Those five words are devastatingly destructive. I had this terrible fight with a good friend about a year ago. She basically told me that because I work from home and “play on Facebook all day” (I own a fast-growing social media marketing agency, but let’s go with it) have no idea what it means to ...

    {grow}- 16 readers -
  • 3 Little-Known Ways to Use Content Marketing for Client Education

    By Brooke B. Sellas, {grow} Contributing Columnist Working in marketing means there are lots of moments for client education. “What does ‘CPC’ mean? I want 10,000 new followers this month! Why aren’t people seeing or interacting with my Facebook posts? We should delete that negative review!” Exasperated yet? I’m here to challenge you to be irked with yourself rather than the client.

    {grow}in Content- 19 readers -
  • Understanding Generational Social Media Preferences

    By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index 7 in 10 Gen Xers will likely purchase ...

    {grow}in Social- 34 readers -
  • Stop. Look. Listen. It’s time for an influencer marketing campaign

    By Brooke B. Sellas, {grow} Contributing Columnist When I was a teenager, I was preoccupied with figuring out ways to sneak out of the house or get my parents to let me borrow the car for the night (neither went well). But today, teenagers seem to be more focused on their hustle and creating content that will gain them thousands of followers on YouTube or Instagram — and depo ...

    {grow}- 21 readers -
  • The Secret to Getting Exactly What You Want (In Business)

    By Brooke B. Sellas, {grow} Contributing Columnist Getting exactly what you want in life or in business seems next to impossible these days. I’m here to tell you, it’s not. I’ve noticed something lately as I’ve been trying to get my way. Tenacity pays off and so does data. Patience is also something to note.

    {grow}- 12 readers -
  • 4 Ways Marketers Can Up Their Mental Game

    By Brooke B. Sellas, {grow} Contributing Columnist For marketers, our mental game is likely one of our most valued (and valuable) assets. Mental challenges for marketers include creativity, focus, and juggling the five Ps: Your product(s) Your pricing Placement Promotion And of course, your people Here are four ways to up your mental game in 2017.

    {grow}- 13 readers -
  • Adapting To The NEW Consumer With Better Analytics

    By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised when digital friend Hessie Jones, ...

    {grow}- 27 readers -
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need ...

    {grow}in Social- 22 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, there’s one thing that is even better than knowing your customers. And I’m going to tell you exactly what that is.

    {grow}in EMail- 27 readers -
  • A reasonable plan to scale content marketing efforts

    By Brooke Sellas, {grow} Contributing Columnist A question: How can I scale content marketing efforts? I have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Are you in the same boat? While it may be easy to post daily to our social media channels, ...

    {grow}in Content- 17 readers -
  • Five ways the “attention economy” is driving your business

    By Brooke Sellas, {grow} Contributing Columnist We’re living in the age of the Attention Economy. Let me rephrase that: We’re still living in the age of the Attention Economy. Nearly 15 years ago, a book on The Attention Economy was published announcing the importance of managing attention for business and branding. And we’re still here.

    {grow}in Content- 26 readers -
  • Deleting Your Social Media Business Page? Read This First.

    Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster? Perhaps you should automate some promotional posts to go out so it doesn’t look like the ghost town it really is? What exactly is the proper protocol ...

    {grow}in Social- 17 readers -
  • Six methods for smarter marketing segmentation

    By Brooke Sellas, {grow} Contributing Columnist Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. Marketing segmentation may just be an answer to Content Shock, as choosing highly targeted and more granular content could help you reach your specific audience and make more conversions.

    {grow}in EMail- 12 readers -
  • The stress of authenticity and other reasons social media is exhausting

    By Brooke Sellas, {grow} Contributing Columnist I teach a class at Baruch College in NYC on consumer behavior. We talk a lot about personalization, customization and selling yourself (as a human behind the logo) to potential buyers. I truly believe in being authentic and transparent. But how far does it have to go? Transparency & Authenticity Are Not The Same First, a quick lesson.

    {grow}in Social- 27 readers -