brooke ballard

  • 3 Little-Known Ways to Use Content Marketing for Client Education

    By Brooke B. Sellas, {grow} Contributing Columnist Working in marketing means there are lots of moments for client education. “What does ‘CPC’ mean? I want 10,000 new followers this month! Why aren’t people seeing or interacting with my Facebook posts? We should delete that negative review!” Exasperated yet? I’m here to challenge you to be irked with yourself rather than the client.

    {grow}in Content- 15 readers -
  • Understanding Generational Social Media Preferences

    By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index 7 in 10 Gen Xers will likely purchase ...

    {grow}in Social- 29 readers -
  • Stop. Look. Listen. It’s time for an influencer marketing campaign

    By Brooke B. Sellas, {grow} Contributing Columnist When I was a teenager, I was preoccupied with figuring out ways to sneak out of the house or get my parents to let me borrow the car for the night (neither went well). But today, teenagers seem to be more focused on their hustle and creating content that will gain them thousands of followers on YouTube or Instagram — and depo ...

    {grow}- 16 readers -
  • The Secret to Getting Exactly What You Want (In Business)

    By Brooke B. Sellas, {grow} Contributing Columnist Getting exactly what you want in life or in business seems next to impossible these days. I’m here to tell you, it’s not. I’ve noticed something lately as I’ve been trying to get my way. Tenacity pays off and so does data. Patience is also something to note.

    {grow}- 12 readers -
  • 4 Ways Marketers Can Up Their Mental Game

    By Brooke B. Sellas, {grow} Contributing Columnist For marketers, our mental game is likely one of our most valued (and valuable) assets. Mental challenges for marketers include creativity, focus, and juggling the five Ps: Your product(s) Your pricing Placement Promotion And of course, your people Here are four ways to up your mental game in 2017.

    {grow}- 12 readers -
  • Adapting To The NEW Consumer With Better Analytics

    By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised when digital friend Hessie Jones, ...

    {grow}- 16 readers -
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need ...

    {grow}in Social- 16 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, there’s one thing that is even better than knowing your customers. And I’m going to tell you exactly what that is.

    {grow}in EMail- 19 readers -
  • A reasonable plan to scale content marketing efforts

    By Brooke Sellas, {grow} Contributing Columnist A question: How can I scale content marketing efforts? I have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Are you in the same boat? While it may be easy to post daily to our social media channels, ...

    {grow}in Content- 15 readers -
  • Deleting Your Social Media Business Page? Read This First.

    Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster? Perhaps you should automate some promotional posts to go out so it doesn’t look like the ghost town it really is? What exactly is the proper protocol ...

    {grow}in Social- 14 readers -
  • Six methods for smarter marketing segmentation

    By Brooke Sellas, {grow} Contributing Columnist Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. Marketing segmentation may just be an answer to Content Shock, as choosing highly targeted and more granular content could help you reach your specific audience and make more conversions.

    {grow}in EMail- 12 readers -
  • The stress of authenticity and other reasons social media is exhausting

    By Brooke Sellas, {grow} Contributing Columnist I teach a class at Baruch College in NYC on consumer behavior. We talk a lot about personalization, customization and selling yourself (as a human behind the logo) to potential buyers. I truly believe in being authentic and transparent. But how far does it have to go? Transparency & Authenticity Are Not The Same First, a quick lesson.

    {grow}in Social- 21 readers -
  • A complete strategy for effective scheduled tweets

    By Brooke Sellas, {grow} Contributing Columnist Scheduled tweets are my jam. They also keep me servicing several clients 15+ hours a day, 7 days a week. Without scheduled tweets, I’d be shackled to my phone or computer and spend countless hours tweeting. Not productive. Not scalable. Just. Not. Fun.

    {grow}in Twitter- 10 readers -
  • Demanding Clients: How Far Should You Let Them Go?

    I get it. Everyone has demanding clients. I’ve been feeding myself the usual clichés lately … “If it were easy everyone would do it.” “You can’t please everyone all of the time.” But if I’m being honest — and you know me, I’m brutally honest — they aren’t cutting it. Maybe it’s because I can deal with difficult clients, but we have a few who are downright unbearable.

    {grow}in How To's- 14 readers -
  • Help. I’m enslaved by my smartphone.

    By Brooke B. Sellas, {grow} Contributing Columnist I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list. You know, the LIST of stuff for work, home and personal that is a constant ticker tape machine; paper strips overlapping from corner to corner in your mind.

    {grow}- 17 readers -
  • 3 Ways to know your prospects as well as they know you!

    By Brooke Sellas, {grow} Contributing Columnist How do you get to know your prospects? Or maybe a better question is, are you getting to know your prospects? As potential customers get to know you by investigating your website, reading your blog, downloading your content or subscribing to your newsletter, you should be doing the same. That is, getting to know them.

    {grow}in EMail- 13 readers -
  • Use This Agenda For Your 2016 Content Marketing Plan

    As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt.

    {grow}in Content- 18 readers -
  • 28 Super Easy Tips on How to Promote Your Content

    By Brooke B. Sellas, {grow} Contributing Columnist Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code explains, “great content isn’t the finish line, it’s the starting line.” It seems we get stuck in that rut of spending all of our creative energy and time on creating our content, and then once we hit publ ...

    {grow}in Social Content How To's- 9 readers -
  • The one social media rule ALL businesses should follow

    By Brooke B. Sellas, {grow} Contributing Columnist There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). But the one social media rule I think EVERY. SINGLE. BUSINESS.

    {grow}in Social- 19 readers -