bryan caplan

  • How to Grow Positive Google Reviews

    In a recent article on Think with Google, Google’s VP of Marketing for the Americas, Lisa Gevelber, goes into detail about consumers making quick decisions and acting on those decisions faster than ever before. In essence, consumers are reacting in realtime to micro-moments where they find, go, do, or buy as the need arises.

    Constant Contact- 10 readers -
  • Your 2017 Holiday Email Template Checklist

    The leaves are changing here in New England, which means the holiday season is nearly upon us. Perhaps you have some creative ideas for your holiday email marketing, but do you have a holiday email template that will turn your ideas into conversions? To get that click, download, phone call, sale, or donation, you need a well-structured email that engages, informs, and drives action.

    Constant Contact- 16 readers -
  • How to Create a Video Marketing Strategy with 5 Easy Steps

    Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business. Recent research found that 33 percent of online activity is spent watching video, and marketers using video grew their revenue 49 percent faster than non-video users because people simply love video.

    Constant Contactin EMail- 20 readers -
  • 3 Creative Ways to Increase Sales for Your Business

    When you think of sales, you probably envision that high-pressure salesman at a used car lot. The stench of discount cologne hitting your face as that tight-gripped, over-exuberant handshake discombobulates you, rendering your Carfax reports and KBB print-outs useless against the pushy, hardnosed tactics yet to come.

    Constant Contactin EMail- 23 readers -
  • 6 Things You Should Know Before You Hire a Marketing Firm

    If you think it’s time to hire a marketing firm and outsource marketing for your business, there are some things you need to make sure you know first. After all, these people are going to be in charge of bolstering and promoting your brand online, so it’s important that you make good decisions. In my past life, I grew a partner program for a tech startup and learned how to id ...

    Constant Contactin Paid Search EMail- 19 readers -
  • What is a Mobile-Responsive Email Template? (And Why You Need One)

    You know what really grinds my gears? When I open an email marketing campaign on my smartphone and have to pinch and expand to see the text. It tells me that the sender didn’t take care in testing the email before it landed in my inbox, and that means they don’t care about my time or the quality of our interaction. As a result, I don’t particularly care to do business with them.

    Constant Contactin EMail- 22 readers -
  • How to Create a Successful Email Marketing Campaign

    In theory, building a successful email marketing campaign seems simple. You just have to write the text, sprinkle in some images, find your email list, and hit send. In reality, a successful email campaign requires a more thorough approach to increase your conversions and grow your business. But once you break down successful email marketing campaigns into smaller pieces, things get simpler.

    Constant Contactin EMail How To's- 29 readers -
  • Why Your Business Needs Email Marketing

    If I asked you for $1 in exchange for $44, wouldn’t you take me up on it? No, I’m not a magician — just a digital marketing expert who understands the value of a quality email marketing campaign to drive awareness, sales, and repeat business. You could go the traditional marketing path: investing a small fortune into a direct mail campaign like postcards, handwritten notes, o ...

    Constant Contactin EMail- 28 readers -
  • 4 Ways to Win With Your Holiday Email Campaigns

    Take a walk through the aisles of your local pharmacy, and it’s clear that the holiday season is upon us. Snowmen, reindeer, and religious items are nuzzling their way into the shelf space currently occupied by skeletons, costumes, and giant bags of candy. Soon enough, the taps at our favorite watering holes will follow suit with a Winter Ale replacing the beloved Octoberfest brew.

    Constant Contactin EMail- 29 readers -
  • 7 Books Every Entrepreneur Needs on Their Bookshelf

    When I started BJC Branding, I found myself out of a tech sales job with no idea what I was going to do next. My bank account was quickly approaching three digits, and I only had my MacBook and a rolodex of a few names/emails to get going. My first legitimate client in 2011 (after being stiffed for thousands of dollars by two horribly unscrupulous businesses) was a sandwich s ...

    Constant Contactin EMail- 38 readers -
  • How to Nurture Your Prospects Toward The Sale

    A new customer sees your company’s website, a post on social media or a testimonial from a satisfied client and reaches out to learn more. Getting a customer’s attention is never easy but now comes the hardest part — closing the deal. Not every sale is a simple conversion. In fact, 63 percent of people requesting information on your company today will not purchase for at leas ...

    Constant Contactin EMail- 36 readers -
  • How to Write a Winning Welcome Email

    Whether you’re promoting products or pushing your services, you’d be remiss not to leverage email marketing to deliver a personalized message to your target audience. With one of the highest returns on investment over any other marketing channel, your first impression via email is crucial. There are many types of emails you can send out to your subscribers, but the first camp ...

    Constant Contactin EMail- 46 readers -
  • How to Wow Your Prospects on Your Website and in The Inbox

    First impressions are crucial. From greeting your customers as they cross the threshold to walking into that first business meeting, the moment you engage with your prospective customer, he or she starts making hundreds of computations: Are you someone he or she can trust? Do you have a quality product or service? Will he or she benefit from doing business with you? B ...

    Constant Contactin EMail How To's- 29 readers -
  • The Time-Saving Secret to Grow Your Email List

    As an email marketer, there is nothing that matches the feeling of growing your email list. You can tweet and snap, post and pin, and set up AdWords or Facebook Ads campaigns until the cows come home, but to have that coveted, highly-regarded email address should be your ultimate goal. Email is alive and kicking, and with new forms of automation and custom audience targeting, ...

    Constant Contactin Social EMail- 26 readers -
  • The Phone Flank: Your Secret Weapon to Winning New Sales

    As I sat on a sales and marketing panel last week, the question came up, “How do I get through to my prospects? Should I email them or call them?” The audience member sat down, and I blurted out, “Phone Flank! Use the phone flank!” It was as if I was looking out at a herd of deer staring back into my high beams.

    Constant Contactin EMail- 20 readers -