bryan gaynor

  • Why Digital Channel Expansion Is Key To PPC Success

    November 7, 2017 Every day, we sit as specialists and sift through troves of data and contemplating scenarios of how we can move the needle in our clients’ accounts. Our job is to deliver the best service possible, and provide as much value from our services. But what do you do, when you have optimized your accounts to the point where there is not much you can do, or they ha ...

    PPC Heroin Affiliate Social Paid Search Facebook- 11 readers -
  • Why Every PPC Specialist Should Experience Client Facing Roles

    October 11, 2017 As PPCer’s, our best asset is being able to drive trackable advertising performance for companies and clients. We learn our industry, adapt to changes, hone our skills and expand our knowledge of the array of tactics to deliver the best results. We learn processes, “hacks” and ways that work for us across a multitude of clients.

    PPC Heroin Paid Search- 11 readers -
  • Programmatic is Good for Your PPC Strategy. Here’s Why!

    September 14, 2017 Programmatic advertising is still a topic that confuses a lot of marketers today. People are afraid to invest in a new channel at the top of funnel that may not drive performance, most don’t know where to start, and let’s be honest, it’s confusing as hell… I have written quite a bit over the past year about the benefits of programmatic, the fancy stuff ...

    PPC Heroin Paid Search- 13 readers -
  • Why Manual Bidding Will Slowly Ride Into The Sunset

    August 18, 2017 Throughout the evolution of AdWords, we have seen so many rollouts and changes to how we manage our campaigns and strategy. Removal of close variant controls, the removal and then re-introduction of device bidding, ETA’s, the dread of changing to the new UI. Despite all of this, one thing has always remained a constant: Control of our bids and the choice to u ...

    PPC Heroin Paid Search- 25 readers -
  • Is the File Size of Your Display Ads Killing Your Performance?

    July 31, 2017 Over the past few years, advertisers have increasingly turned to the more impactful ways of advertising online like full page take overs, elaborate gifs and HTML5 animation, really impressive light box video. And let’s be honest, when executed well, they are pretty awesome to look at and I admire the creativity behind them.

    PPC Heroin Paid Search- 14 readers -
  • How To Choose A Programmatic Vendor

    May 22, 2017 Programmatic can be a tricky channel to navigate. One of the biggest pieces of a successful programmatic strategy is the selection of the best buying solution for your needs. However, the landscape and choices available are so vast and wide that it can be confusing, stress inducing, and bring you down so many time-sucking rabbit holes. I mean, look at this graphic.

    PPC Heroin Affiliate How To's- 18 readers -
  • Programmatic Advertising for Agencies: In-house or Outsourced

    April 10, 2017 As programmatic advertising continues to come to the fore of many digital strategies, so does the discussion of whether or not agencies should begin to expand their offerings and skill set to take programmatic media buying in-house. The driving force behind this conversation is the increased recognition that cross-channel, cross device and cross-strategy ma ...

    PPC Heroin Affiliate Paid Search- 25 readers -
  • Going Old School: Why Audio Is The Next Logical Step In Your Digital Strategy

    March 20, 2017 As digital advertising has emerged as a core piece of most brands’ overall marketing strategy, one would assume that the simple radio ad or “audio” would fade into the background along with other traditional methods such as print. However, I am here to make the case for keeping audio advertising as a significant part of your marketing strategy.

    PPC Hero- 22 readers -
  • Google To Let Advertisers Use Search Data For YouTube Ad Targeting

    February 22, 2017 As the YouTube viewer increasingly shifts to mobile, Google is actively searching for ways to build solutions that will allow advertisers to reach customers across screens in more effective ways. Last month, Google finally announced that they would be allowing users to use search data for YouTube targeting.

    PPC Heroin Social Google YouTube- 22 readers -
  • What You Need To Know About Click And Bot Fraud

    January 26, 2017 Ad fraud is an eternal struggle that we as PPC and Programmatic specialists contend with on a daily basis. Not only will ad fraud cause issues with your reporting and interactions with clients about poor performance, but also your marketing budget. This post will talk about how to identify bot traffic and how to prevent it.

    PPC Heroin Paid Search How To's- 13 readers -
  • Why Ad Blockers Are Good For The PPC Industry

    December 16, 2016 For decades, the concept behind advertising has remained relatively lateral: A singular message, to a wide scope audience as many times as possible. While the evolution of Paid Search, Social Media and Programmatic Advertising has provided us with treasure chests of data and segmented audiences to target, advertisers have struggled to move into a modern min ...

    PPC Heroin Paid Search- 19 readers -
  • How To Better Work With Clients Across Multiple Time Zones

    November 16, 2016 Being from Ireland, I deal with time zones and the issues that they cause in my personal life, including talking with family and friends or watching sports from home. Since I have begun working at Hanapin, time zone issues have slowly crept into my work life. I am based in Spokane, WA which is on Pacific Time and I have clients spread across cities in 4 dif ...

    PPC Heroin How To's- 9 readers -
  • Down The Rabbit Hole – Optimizing Programmatic Campaigns

    October 21, 2016 Programmatic advertising has many definitions including, “automated media buying,” “tech assisted buying,” and “ai driven media buying.” To many marketers, programmatic is the holy grail of ad buying. Technology that will find their perfect audience and optimize every part of their campaign. Sounds perfect, right? To a certain extent, this is true.

    PPC Heroin Affiliate- 13 readers -
  • Evolve Your Conversion Strategies For The Modern Consumer

    September 27, 2016 In days of marketing gone by, how and when we saw ads were determined by major media outlets, such as TV, radio, and print. The placements were determined by aggregated data that was based on assumptions and user feedback. It was dated, not entirely accurate, and there was no way to track how each channel performed. Consumers had little to no control.

    PPC Heroin Paid Search- 8 readers -