bryan gaynor

  • Why Ad Blockers Are Good For The PPC Industry

    December 16, 2016 For decades, the concept behind advertising has remained relatively lateral: A singular message, to a wide scope audience as many times as possible. While the evolution of Paid Search, Social Media and Programmatic Advertising has provided us with treasure chests of data and segmented audiences to target, advertisers have struggled to move into a modern min ...

    PPC Heroin Paid Search- 11 readers -
  • How To Better Work With Clients Across Multiple Time Zones

    November 16, 2016 Being from Ireland, I deal with time zones and the issues that they cause in my personal life, including talking with family and friends or watching sports from home. Since I have begun working at Hanapin, time zone issues have slowly crept into my work life. I am based in Spokane, WA which is on Pacific Time and I have clients spread across cities in 4 dif ...

    PPC Heroin How To's- 6 readers -
  • Down The Rabbit Hole – Optimizing Programmatic Campaigns

    October 21, 2016 Programmatic advertising has many definitions including, “automated media buying,” “tech assisted buying,” and “ai driven media buying.” To many marketers, programmatic is the holy grail of ad buying. Technology that will find their perfect audience and optimize every part of their campaign. Sounds perfect, right? To a certain extent, this is true.

    PPC Heroin Affiliate- 8 readers -