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One of the things that always comes up when I talk with peers in this awesome industry is, “how hard it is to hire good people.” For all intents and purposes, our industry is still very young. AdWords just celebrated its 15th birthday, so experience of more than a few of years is still something very few marketers have.
Do your mobile conversion rates suck? If you are like most companies today, you answered that question very reluctantly, (or with a lot of vehemence). Your mobile conversions when compared to desktop flat out suck, and you either try to ignore it or say things like “everyone’s mobile conversions suck.” For the most part, you are accurate.