Bryson Meunier

  • Proof that no ranking boost for responsive sites exists in 2017

    Let’s put the mobile configuration debate to bed. For those of you who haven’t been following closely, the industry discussion about mobile design options involves whether it’s better to use responsive web design, adaptive design or separate URLs to achieve better search rankings. Because responsive web design is Google’s stated preference, many SEOs assume that it is alway ...

    Bryson Meunier/ Search Engine Landin SEO- 15 readers -
  • How to tell whether a site is adaptive or responsive

    As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design (also called dynamic serving), and separate mobile URLs. While it’s easy to identify separate mobile URLs just by looking at your browser’s address bar, telling responsive and adaptive sites apart can take a little more digging around.

    Bryson Meunier/ Search Engine Landin SEO- 19 readers -
  • Mobile page speed is important, but not (yet) for SEO

    There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks for mobile page speed. Among them: Source: Google/SOASTA Research, 2017 But is SEO one of those reasons? Will businesses that optimize their Google page speed score to 100/100 on mobile be able to rank higher than businesses that don’t? Th ...

    Bryson Meunier/ Search Engine Landin SEO- 20 readers -
  • A simple checklist to prep for the Google mobile-first index

    Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the majority of Google searchers are not the end of the world. Not even close, in fact. Still, I have seen a lot of articles focused on this topic in relation to Google’s new mobile-first index, which will be launc ...

    Bryson Meunier/ Search Engine Landin SEO Google- 27 readers -
  • Hermit Crab SEO

    You may remember the hermit crab as the animal that uses the shells of other animals for its own survival. Because hermit crabs require larger and larger shells as they grow, they compete with other hermit crabs for discarded shells. This is what I see happening in search results lately in my own niche.

    Bryson Meunier/ Search Engine Landin SEO- 13 readers -
  • Is mobile SEO obsolete?

    When I first started writing for Search Engine Land, President Barack Obama was just starting his first term in office, Lady Gaga was showing her Poker Face, and iOS and Android each had less than one percent of global market share. Just 0.7% of the total internet traffic to web pages came from phones.

    Bryson Meunier/ Marketing Landin SEO- 16 readers -
  • 5 reasons to keep doing mobile SEO even though ads are everywhere

    “Look,” says your boss, directing your attention to the Google search results on her iPhone. She just searched on “life insurance quotes,” and the organic listings are nowhere to be seen. She actually has to scroll down past the third ad before she gets to the first organic listing. “Why would we continue to pay any attention to organic search on mobile when Google is only s ...

    Bryson Meunier/ Marketing Landin Paid Search SEO- 27 readers -
  • 5 Predictions For Mobile SEO In 2016

    Many of you may have started reading these columns out of necessity this year, when trying to prepare your site(s) for Google’s so-called Mobilegeddon. But for me, 2016 marks the 10th year that I’ve been observing and thinking about mobile SEO. In the early days, mobile SEO was less about responsive design (which didn’t exist) and more about WAP and XHTML.

    Bryson Meunier/ Marketing Landin SEO- 33 readers -
  • What CMOs Need to Know About Google’s AMP Project

    Earlier this month, Google announced the Accelerated Mobile Page Project, or AMP, a new open-source initiative aimed at helping pages load faster on mobile devices. For internet users, the bonus of loading pages more quickly on their devices is a no-brainer. But what do CMOs need to know about it? Here’s what we’ve learned.

    Bryson Meunier/ Marketing Landin Google- 19 readers -
  • Just Having A Mobile-Friendly Site Isn’t Enough To Ensure It Shows In Search

    So you’ve checked the box and now have a mobile-friendly site. “Mobilegeddon” convinced you that mobile searchers are worth paying attention to, so you made your site responsive or at least gave mobile searchers content they don’t have to pinch and zoom to view. Mission accomplished. On to the next thing. Right? Maybe not so fast. Here’s an example that might make you think twice.

    Bryson Meunier/ Marketing Land- 27 readers -