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This post was co-written by CMI’s Creative Director, Joseph Kalinowski. Dahhh dum. Dahhh dum. Dahhhhhhhhhh dum. Just when you thought it was safe to go back in the water, it’s back. Jaws hit the big screen in 1975, triggering the reign of the summer blockbuster. In celebration of its 40th anniversary, the celebrated film returned briefly to movie theaters and that movie pos ...
Here’s one of the first rules of your visual content strategy: Don’t use stock images on your branded website. Stock photos are cheap and easy, hence tempting. Do not be tempted by cheap and easy. (That’s advice that you can apply in other situations, as well.) Visual content is a cornerstone of almost every branding campaign.
Pilar Alessandra, photographed by Kevin Scanlon If “content strategy” is one of the most overused and abused phrases in marketing, then “storytelling” can’t be far behind. Trendy brands are jostling to tell brand stories and catchphrase-savvy marketers are adding “storytelling” to their LinkedIn profiles at a breakneck pace.
It’s spring; the snow has finally melted… and believe it or not, Santa is already starting to make a list. And, as you know, he’s checking it twice (there’s also the whole naughty and nice thing, but that’s not really the point of this). If you are 6 years old (or ever were at some point), you can sing the song of Santa.