caitlin burgess

  • The Importance of Storytelling in Content Marketing #MPB2B

    Once upon a time … A long time ago in a galaxy far, far away … There once was … These aren’t just classic fairy tale or movie beginnings. They represent memories. They evoke feelings. They get our minds churning. They signal that an exciting story is about to unfold—and those stories are powerful.

    TopRank®in Content- 10 readers -
  • Social Media Marketing: 7 Opportunities for B2B Brands to Rock Pinterest

    While other visual social media platforms such as Instagram and Snapchat are getting most of the press these days, Pinterest is still a growing platform that offers B2B brands and marketers an opportunity to grow and connect with their audience, drive brand awareness and website traffic, and enhance their overall social media marketing strategy.

    TopRank®in Social- 13 readers -
  • 7 Helpful Hacks for More Successful Social Media Community Management

    It’s no secret that social media plays an important role in our daily lives—and as a result—has become an important component of the marketing strategies for brands of all sizes and industries. In fact, 90% of marketers say that social media is important to their business, according to Social Media Examiner’s 2016 Industry Report.

    TopRank®in Social- 10 readers -
  • 10 Tools to Help Marketers Get More Out of Twitter

    Most marketers understand that their Twitter efforts need to go beyond consistent tweeting if they want to grow their following and boost engagement. It takes commitment, strategy and constant management. But as social networks and audiences continue to evolve—and marketers find themselves juggling more social networks and content responsibilities each day—staying on top of i ...

    TopRank®in Social Twitter- 14 readers -
  • 5 Awesome Takeaways from HubSpot’s State of Inbound 2016 Report

    Today’s consumers are much more self-directed in their buying habits, leveraging the internet and mobile technologies to research, review, interact and buy the products and services they need or want. As a result, many brands and marketers are shifting their marketing tactics to join consumers on their buying journey, rather than interrupting their day with a random cold call ...

    TopRank®in Content- 11 readers -
  • A Fresh Start: Learn How to Put Your Social Media Strategy on A Paleo Diet

    From the rise of Snapchat to the debut of Instagram stories to changes in Facebook’s News Feed algorithm, the social media landscape is constantly changing—giving us marketers more than enough “new” to snack on each week. But sometimes we bite off a little more than we can chew, thinking that a healthy social media strategy needs to incorporate a little bit of everything in o ...

    TopRank®in Social How To's- 11 readers -
  • Find the Bright Side: 6 Things Brands Should Do in Light of New Facebook Page Layout

    The summer of 2016 has been a little rough for businesses, brands and marketers that use Facebook as an important part of their marketing mix. Not only did Facebook implement a new News Feed algorithm that favors content from users’ friends and family, but just over a month ago they rolled out a new desktop business page layout—something they had been testing for a couple of months.

    TopRank®in Social Facebook- 13 readers -
  • 10 Free On-Demand Webinars Every Marketer Should Check Out

    Everything in the digital marketing world seems to move at light speed. And like most things in life, just when you think you have it all figured out, everything changes. As a result, we marketers need to stay sharp, flexible and inspired. We need to make a concerted effort to stay on top of industry news and trends in order to grow our brands and keep pace with the competition.

    TopRank®in Content- 7 readers -
  • 6 Tips for Increasing Facebook Organic Reach in an Age of Decline

    In late June, Facebook announced they would be changing the News Feed algorithm to favor content from users’ friends and families, triggering a collective sigh (and maybe some choice words) among publishers, brands and marketers who rely on Facebook to boost brand awareness and generate referral traffic to their website and blog content.

    TopRank®in Social Facebook- 7 readers -
  • 6 B2B Brands Winning with User Generated Content on Instagram

    With more than 500 million monthly active users and a whopping 300 million daily active users, Instagram’s popularity and growth presents large and small brands with a huge opportunity to connect with a large, diverse audience. But while most B2C brands have found it relatively easy to build connections and followings on this visual social platform, B2B brands find it more cha ...

    TopRank®in Social- 8 readers -
  • 8 Social Media Marketing Hacks to Boost Engagement

    When it comes to effectively and meaningfully reaching your audience, I think it’s pretty safe to say that all marketers understand the important role social media plays in that quest. Not only does your audience seem to live on social networks—posting vacation selfies and checking into newly opened restaurants—but they also rely on them for information, entertainment and engagement.

    TopRank®in Social- 25 readers -
  • Snapchat for B2B: Examples of Brands in Action, Best Practices & Tips

    From its beginnings as a disappearing photo app to adding interactive—often hilarious—filter options and storytelling capabilities, Snapchat has come a long way in it’s nearly 5 years of existence. In fact, the social media platform has seen tremendous user growth, boasting 150 million daily active users, which is more than Twitter, according to Bloomberg.

    TopRank®in Social Content- 9 readers -
  • What Marketers Can Learn from Fortune 500 Companies Mastering Instagram

    With more than 500 million monthly active users and counting, Instagram is growing fast and showing no signs of slowing down. According to eMarketer, Instagram usage is expected to grow 15.1% this year, compared to the 3.1% growth expected for the social network sector as a whole. In addition, eMarketer said the platform will add 26.9 million new users over the next four years.

    TopRank®in Social- 9 readers -
  • 6 Things Brands & Publishers Need to Know About Native Advertising

    As brands look to create deeper connections with their audience and publishers search for new ways to generate revenue, native advertising as re-emerged as a tactic that both can take advantage of. For those who aren’t familiar, native advertising, also referred to as sponsored content or advertorials, has taken on many forms over the years—from advertorials in newspapers in ...

    TopRank®in Social- 10 readers -
  • 4 Pieces of Sage Healthcare Marketing Advice from Healthcare Marketers

    Healthcare marketers are intensely aware of the changing industry landscape. From new regulations and technologies to the rise of consumerism, many find themselves retooling their strategies and looking for valuable advice along the way. On Wednesday, June 29, 2016 TopRank Marketing and Medicom Health Interactive are partnering for a free webinar to offer that advice and help ...

    TopRank®- 8 readers -