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From emerging social media channels to the rise of artificial intelligence, the exciting cyclone of change often drops us marketers into unfamiliar territory—and we have to find our way home. Thankfully, the marketing industry is flush with talented marketers leading the way, and we often look to them for tactical insights to navigate the winding road and avoid fields of deceiving poppies.
From industry conferences to professional summits to intimate roundtables, most of us marketers have attended at least one real-world event to learn, be inspired, represent our brands, and network with one another. And after attending the 2016 MarketingProfs B2B Marketing Forum last fall, I can tell you one thing’s for sure: The face-to-face time you get with industry thought ...
In today’s changing digital landscape, marketers know that having good data and analytics are vital for understanding the impact of their digital marketing efforts. After all, in order to drive performance and prove ROI, you have to be able to measure what’s working and what’s not so you can address issues and capitalize on opportunities.
Social media has become a necessary and important marketing tactic for nearly every business, helping brands and marketers build brand awareness, share and interact with customers and prospects, and create another vital touch point in the evolving customer journey. But as the social media landscape continues to evolve, competition for audience attention is stiff.
It’s no secret that social media has become an important and necessary tactic within most digital marketing strategies. Social media helps build brand awareness, and also provides a space for brands to engage their audience outside of their company website or brick and mortar facilities. In fact, 92% of companies consider social media an important part of their business.
Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and that couldn’t be more true when it comes to gro ...
While Valentine’s Day has been traditionally known as the day couples honor their love and affection for one another, it’s turned into the fourth-largest shopping day of the year with attached and unattached consumers making holiday purchases for the special people in their lives. As a result, smart B2C brands and marketers are upping their Valentine’s Day marketing game by g ...
With so much content being created, published and promoted online every second—as well as consumers becoming increasingly self-directed in their quest for answers—competition to capture your audience’s attention has never been more fierce. As a result, quality and strategic SEO has probably never been more important for helping you be the best answer whenever and wherever you ...
Thanks to the internet, social media and mobile technologies, buyer’s are more self-directed than ever before, using these tools to conduct independent research that informs important purchasing decisions for themselves and the companies they work for. However when it comes to B2B buyers, specifically those looking to purchase tools and software from technology vendors, while ...
Content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. As TopRank Marketing CEO Lee Odden likes to say: “Content isn’t King. It’s the Kingdom.” But the kingdom is crowded.
Thanks to the rise of the internet, the explosion of social media and the development of mobile technologies to feed these two innovations, the customer buying journey has become much more self-directed. According to a Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase.
Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by.
As some of you regular TopRank Marketing Blog readers may know, before making my way into the world of digital marketing, I was a journalist covering the wild news happenings in a handful of Twin Cities metro towns. While I wore many hats during those days—from reporter to managing editor to social media maven—building strong community connections was probably the most important hat of all.
In today’s digital world, marketers know that creating quality content is key to informing, engaging and inspiring action, as well as building authority and rapport with their audiences. And oftentimes that means creating original pieces and assets that tap into their audience’s interests, address pain points and answer burning questions.
While you’d probably love to slow down and smell the pine during the holiday season, let’s be honest—that’s usually not an option for marketers. It’s crunch time and you’re working hard to tie up loose administrative ends, manage holiday campaigns and prepare to start the New Year stronger than ever.
Account-based marketing. For many of us in the B2B marketing space, this concept has been buzzing in our ears over the past couple years. If you’re less familiar, ABM is a highly-strategic marketing approach that uses quality, relevant content to reach and nurture specific strategic accounts or individuals.
For many brands and marketers, video is becoming an increasingly important part of their overall digital marketing strategy, particularly when it comes to their social media efforts. And it’s not hard to see why. We humans are visual beings, and these days we crave and expect video. According to a HubSpot infographic, one-third of all online activity is spent watching video.
As marketers, it’s our job to know our audience. To understand their pain points. To empathize. To provide them with the answers or solutions they’re looking for. So how do we do all these things? One way is through content marketing. Over the past few years, content marketing has been increasingly embraced by marketers.
Digital marketers everywhere—especially our friends in the B2C marketing world—have spent the last weeks and months perfecting their marketing strategies for the holiday season. Now that the most wonderful time of the year is officially here, we want to make sure our fellow marketers don’t miss out on deals that can help them perfect their craft.
In today’s digital world, social media is a staple tactic within most marketing strategies, with 92% of companies considering social media important for their business. But as a widely adopted tactic, many brands and marketers are finding it more challenging than ever to stand out in news feeds, grow their follower base, and maintain or increase engagement.