caitlin burgess

  • Limited Resources? Here Are 9 Clever Ways to Create Live Video on Social Media

    For many brands and marketers, video is becoming an increasingly important part of their overall digital marketing strategy, particularly when it comes to their social media efforts. And it’s not hard to see why. We humans are visual beings, and these days we crave and expect video. According to a HubSpot infographic, one-third of all online activity is spent watching video.

    TopRank®in Social- 12 readers -
  • 10 Kick-Ass Cyber Monday & Holiday Deals for Digital Marketers

    Digital marketers everywhere—especially our friends in the B2C marketing world—have spent the last weeks and months perfecting their marketing strategies for the holiday season. Now that the most wonderful time of the year is officially here, we want to make sure our fellow marketers don’t miss out on deals that can help them perfect their craft.

    TopRank®in Paid Search Content- 13 readers -
  • 7 Tips for Running a Successful Social Media Marketing Campaign

    In today’s digital world, social media is a staple tactic within most marketing strategies, with 92% of companies considering social media important for their business. But as a widely adopted tactic, many brands and marketers are finding it more challenging than ever to stand out in news feeds, grow their follower base, and maintain or increase engagement.

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  • 5 Interesting Insights from Buffer’s The State of Social 2016 Report

    What does the social media landscape look like in 2017? What networks are going to help me drive awareness, conversation and conversions? What types of content will have the most impact on my audience? Is Snapchat a good investment? As we near the end of 2016, these are likely just a few of the questions being asked by marketers everywhere.

    TopRank®in Social- 14 readers -
  • Social Media Cheat Sheet: Tools & Tips for Perfectly Sized Social Media Images

    These days, it’s no secret that high-quality images are important for any marketing strategy, particularly when it comes to social media. Images not only help brands stand out in busy social news feeds, but they also boost engagement and build brand awareness—and their importance is growing. According to a WebDAM infographic, 84% of all communication will be visual by 2018.

    TopRank®in Social- 17 readers -
  • Life After Vine: 5 Tips to Help Brands Move on With Video

    Vine, the social media app known for 6-second video loops, is shutting down. Twitter announced its decision to discontinue the video service in a press release last week. According to Marketing Land, Vine debuted in 2013 when mobile video wasn’t really a thing. But the rise of Snapchat, and the addition of live video capabilities on Facebook and Instagram, has drawn Vine’s to ...

    TopRank®in Social- 9 readers -
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  • 7 Tips for Making Your Brand More “Likeable” on Social Media

    For most brands and marketers, social media is an important and necessary component of their overall digital marketing strategy. Not only does social media help build brand awareness, but it also provides a conversational space for brands to engage their audience outside of their company website or brick and mortar stores or offices.

    TopRank®in Social- 21 readers -
  • 6 Truth Bombs Every B2B Marketer Needs to Hear About Creativity

    “Do you want to be creative?” Jay Acunzo, founder, host and writer of Unthinkable.fm, asked marketers this question as he kicked off his session Unthinkable: Content Creativity For The Hopelessly Uncreative at MarketingProf’s B2B Marketing Forum last week in Boston. Acunzo acknowledged the question was a bit silly.

    TopRank®in Content- 9 readers -
  • The Importance of Storytelling in Content Marketing #MPB2B

    Once upon a time … A long time ago in a galaxy far, far away … There once was … These aren’t just classic fairy tale or movie beginnings. They represent memories. They evoke feelings. They get our minds churning. They signal that an exciting story is about to unfold—and those stories are powerful.

    TopRank®in Content- 12 readers -
  • Social Media Marketing: 7 Opportunities for B2B Brands to Rock Pinterest

    While other visual social media platforms such as Instagram and Snapchat are getting most of the press these days, Pinterest is still a growing platform that offers B2B brands and marketers an opportunity to grow and connect with their audience, drive brand awareness and website traffic, and enhance their overall social media marketing strategy.

    TopRank®in Social- 13 readers -
  • 7 Helpful Hacks for More Successful Social Media Community Management

    It’s no secret that social media plays an important role in our daily lives—and as a result—has become an important component of the marketing strategies for brands of all sizes and industries. In fact, 90% of marketers say that social media is important to their business, according to Social Media Examiner’s 2016 Industry Report.

    TopRank®in Social- 10 readers -
  • 10 Tools to Help Marketers Get More Out of Twitter

    Most marketers understand that their Twitter efforts need to go beyond consistent tweeting if they want to grow their following and boost engagement. It takes commitment, strategy and constant management. But as social networks and audiences continue to evolve—and marketers find themselves juggling more social networks and content responsibilities each day—staying on top of i ...

    TopRank®in Social Twitter- 14 readers -
  • 5 Awesome Takeaways from HubSpot’s State of Inbound 2016 Report

    Today’s consumers are much more self-directed in their buying habits, leveraging the internet and mobile technologies to research, review, interact and buy the products and services they need or want. As a result, many brands and marketers are shifting their marketing tactics to join consumers on their buying journey, rather than interrupting their day with a random cold call ...

    TopRank®in Content- 11 readers -
  • A Fresh Start: Learn How to Put Your Social Media Strategy on A Paleo Diet

    From the rise of Snapchat to the debut of Instagram stories to changes in Facebook’s News Feed algorithm, the social media landscape is constantly changing—giving us marketers more than enough “new” to snack on each week. But sometimes we bite off a little more than we can chew, thinking that a healthy social media strategy needs to incorporate a little bit of everything in o ...

    TopRank®in Social How To's- 11 readers -
  • Find the Bright Side: 6 Things Brands Should Do in Light of New Facebook Page Layout

    The summer of 2016 has been a little rough for businesses, brands and marketers that use Facebook as an important part of their marketing mix. Not only did Facebook implement a new News Feed algorithm that favors content from users’ friends and family, but just over a month ago they rolled out a new desktop business page layout—something they had been testing for a couple of months.

    TopRank®in Social Facebook- 14 readers -
  • 10 Free On-Demand Webinars Every Marketer Should Check Out

    Everything in the digital marketing world seems to move at light speed. And like most things in life, just when you think you have it all figured out, everything changes. As a result, we marketers need to stay sharp, flexible and inspired. We need to make a concerted effort to stay on top of industry news and trends in order to grow our brands and keep pace with the competition.

    TopRank®in Content- 8 readers -