caitlin burgess

  • What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature

    Influencer marketing is booming—and it’s not hard to see why. Influencers lend authority and credibility to your brand and content, help connect you with new audiences, and typically deliver more ROI than traditional digital marketing tactics. As a result, brands large and small are forming both paid and unpaid partnerships with influencers—and using social platforms to spread their message.

    TopRank®in Social- 12 readers -
  • 7 Examples of eCommerce Brands Rocking Social Media Marketing

    Today’s consumers are becoming increasingly self-directed in their buying habits, leveraging the internet to research products as well as make easy purchases without setting foot in a brick and mortar store. In fact, 96% of Americans have made an online purchase in their life, with 80% having made a purchase in the past month alone, according to Bigcommerce.

    TopRank®in Social- 19 readers -
  • Q&A: TopRank Marketing’s SEO Experts Share Tips for Creating Better Content

    As a member of TopRank Marketing’s (epic) content team, it’s certainly no surprise that I spend much of my day developing and executing content strategies for the wide array of client programs I work on. And as I settle in for a content extravaganza each day, my work is guided by an important agency principle: Create content that allows our clients to be the best answer for their audience.

    TopRank®in SEO Content- 15 readers -
  • 8 Fundamental Elements of a Successful Social Media Marketing Strategy

    Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create important touch points in the changing customer journey. However, both green and seasoned marketers are still trying to nail down what a successful social media marketing strategy looks like.

    TopRank®in Social- 14 readers -
  • 8 Examples of Brands Using Instagram to Showcase Company Culture

    In today’s business world, a strong company culture is no longer a “nice to have.” It’s a business imperative. In fact, according to Deloitte’s 2016 Global Human Capital Trends survey, 82% of respondents said they believe culture is a potential competitive advantage. “Few factors contribute more to business success than culture—the system of values, beliefs, and behaviors th ...

    TopRank®in Social- 12 readers -
  • 5 Helpful Tips to Inspire Employee Advocacy on Social Media

    When it comes to building out your brand’s social media marketing strategy, one of your primary objectives is crafting a multi-channel amplification plan for sharing content that raises awareness, fosters engagement, and ultimately helps drive new leads. For many, this means mapping tactics and time to specific brand-owned social channels.

    TopRank®in Social- 15 readers -
  • We Answer 5 Common Questions People Have About Social Media Marketing

    Like brushing our teeth or brewing a morning cup of coffee, checking in on what’s happening within our social networks has become part of the daily routine for most of us. In fact, 30% of all time spent online is on social networks, according to GlobalWebIndex (GWI). As a result, social media has also become a routine marketing tactic for nearly every business, helping brands ...

    TopRank®in Social- 11 readers -
  • A Day in the Life of a Content Marketing Manager at TopRank Marketing

    These days, workplace culture is becoming a defining characteristic for most companies—as well as a marketing tool to retain and attract top talent. As a result, I’m often asked by industry peers and hopeful job seekers what it’s really like to work at TopRank Marketing. The honest truth? It’s hard work. But, that’s the nature of the marketing agency beast.

    TopRank®in Content- 12 readers -
  • Boost Your Social Media Advertising Success with These 6 Pro Tips!

    Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience.

    TopRank®in Social- 16 readers -
  • Behind the Marketing Curtain: An Interview with Influencer Marketing Wiz Amisha Gandhi, SAP

    From emerging social media channels to the rise of artificial intelligence, the exciting cyclone of change often drops us marketers into unfamiliar territory—and we have to find our way home. Thankfully, the marketing industry is flush with talented marketers leading the way, and we often look to them for tactical insights to navigate the winding road and avoid fields of deceiving poppies.

    TopRank®- 24 readers -
  • 12 Helpful Tips for Effectively Using Social Media at Events

    From industry conferences to professional summits to intimate roundtables, most of us marketers have attended at least one real-world event to learn, be inspired, represent our brands, and network with one another. And after attending the 2016 MarketingProfs B2B Marketing Forum last fall, I can tell you one thing’s for sure: The face-to-face time you get with industry thought ...

    TopRank®in Social- 20 readers -
  • 8 Important Questions Your Social Media Marketing Strategy Must Answer

    Social media has become a necessary and important marketing tactic for nearly every business, helping brands and marketers build brand awareness, share and interact with customers and prospects, and create another vital touch point in the evolving customer journey. But as the social media landscape continues to evolve, competition for audience attention is stiff.

    TopRank®in Social- 35 readers -
  • Social Media Marketing Checklist: 16 Common Mistakes to Avoid

    It’s no secret that social media has become an important and necessary tactic within most digital marketing strategies. Social media helps build brand awareness, and also provides a space for brands to engage their audience outside of their company website or brick and mortar facilities. In fact, 92% of companies consider social media an important part of their business.

    TopRank®in Social- 28 readers -
  • 5 Ways to Level Up Your Content Marketing Maturity

    Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and that couldn’t be more true when it comes to gro ...

    TopRank®in Content- 19 readers -
  • Showing Some Love: 7 Sweet B2C Valentine’s Day Marketing Examples

    While Valentine’s Day has been traditionally known as the day couples honor their love and affection for one another, it’s turned into the fourth-largest shopping day of the year with attached and unattached consumers making holiday purchases for the special people in their lives. As a result, smart B2C brands and marketers are upping their Valentine’s Day marketing game by g ...

    TopRank®in EMail- 18 readers -
  • SEO Checklist: 21 Common Mistakes to Avoid

    With so much content being created, published and promoted online every second—as well as consumers becoming increasingly self-directed in their quest for answers—competition to capture your audience’s attention has never been more fierce. As a result, quality and strategic SEO has probably never been more important for helping you be the best answer whenever and wherever you ...

    TopRank®in SEO- 19 readers -