caitlin burgess

  • 6 Quick & Dirty SEO Research Tips for B2B Content Planning

    When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective. After all, 81% of B2B decision makers conduct research before reaching out to a vendor, so we know our content needs to meet them whenever and wherever they’re searching.

    TopRank®in Paid Search SEO Content- 8 readers -
  • Behind the Marketing Curtain: An Interview With Comedian, Marketer Tim Washer

    As we marketers long to make meaningful connections with our audience, we often look deep into our figurative crystal balls in hopes of finding a way to lay an irresistible field of content that will trap their attention. Unfortunately, we can end up putting our audience to sleep—leaving the door open for more colorful characters to swoop in and carry them away.

    TopRank®in Content- 14 readers -
  • 5 TopRank Marketing Team Insights for Finding B2B Content Marketing Inspiration

    These days, there’s little doubt among B2B marketers that content is the foundation of digital marketing success. After all, studies show that nearly all B2B buyers do some form of online research before making a purchasing decision. As a result, we content creators are tasked with turning out informative, engaging and inspiring content that helps our brand be the best answer ...

    TopRank®in Content- 10 readers -
  • Digital Advertising Tips: 5 Scenarios Perfect for Pay-to-Play Tactics

    In today’s competitive and content-saturated digital landscape, it’s no secret that it’s becoming increasingly difficult to connect, engage and inspire action from our audiences using only “free” or organic marketing tactics. As a result, digital advertising, often dubbed “pay-to-play” by marketers, is steadily on the rise.

    TopRank®in Paid Search- 20 readers -
  • 6 Best Practices for Nurturing B2B Marketing Qualified Leads

    The rise of the internet, digital technologies and social media platforms have transformed the way consumers make purchasing decisions—and not just for B2C consumers, but for B2B as well. In fact, according to CEB, B2B buyers are 57% of the way through a purchasing decision before engaging with a sales rep. But, as a savvy B2B marketer, you already knew all this.

    TopRank®in Social Content- 12 readers -
  • 3 Important Ways Social Media Can Boost Your SEO

    Today, there’s little doubt among marketers that SEO and social media are two must-have components of any effective digital marketing strategy. After all, SEO is arguably the founding-father-tactic of digital marketing, and social media is the place on the web where our audiences gather, share and engage every day.

    TopRank®in Social SEO- 18 readers -
  • What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature

    Influencer marketing is booming—and it’s not hard to see why. Influencers lend authority and credibility to your brand and content, help connect you with new audiences, and typically deliver more ROI than traditional digital marketing tactics. As a result, brands large and small are forming both paid and unpaid partnerships with influencers—and using social platforms to spread their message.

    TopRank®in Social- 18 readers -
  • 7 Examples of eCommerce Brands Rocking Social Media Marketing

    Today’s consumers are becoming increasingly self-directed in their buying habits, leveraging the internet to research products as well as make easy purchases without setting foot in a brick and mortar store. In fact, 96% of Americans have made an online purchase in their life, with 80% having made a purchase in the past month alone, according to Bigcommerce.

    TopRank®in Social- 20 readers -
  • Q&A: TopRank Marketing’s SEO Experts Share Tips for Creating Better Content

    As a member of TopRank Marketing’s (epic) content team, it’s certainly no surprise that I spend much of my day developing and executing content strategies for the wide array of client programs I work on. And as I settle in for a content extravaganza each day, my work is guided by an important agency principle: Create content that allows our clients to be the best answer for their audience.

    TopRank®in SEO Content- 15 readers -
  • 8 Fundamental Elements of a Successful Social Media Marketing Strategy

    Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create important touch points in the changing customer journey. However, both green and seasoned marketers are still trying to nail down what a successful social media marketing strategy looks like.

    TopRank®in Social- 15 readers -
  • 8 Examples of Brands Using Instagram to Showcase Company Culture

    In today’s business world, a strong company culture is no longer a “nice to have.” It’s a business imperative. In fact, according to Deloitte’s 2016 Global Human Capital Trends survey, 82% of respondents said they believe culture is a potential competitive advantage. “Few factors contribute more to business success than culture—the system of values, beliefs, and behaviors th ...

    TopRank®in Social- 16 readers -
  • 5 Helpful Tips to Inspire Employee Advocacy on Social Media

    When it comes to building out your brand’s social media marketing strategy, one of your primary objectives is crafting a multi-channel amplification plan for sharing content that raises awareness, fosters engagement, and ultimately helps drive new leads. For many, this means mapping tactics and time to specific brand-owned social channels.

    TopRank®in Social- 17 readers -
  • We Answer 5 Common Questions People Have About Social Media Marketing

    Like brushing our teeth or brewing a morning cup of coffee, checking in on what’s happening within our social networks has become part of the daily routine for most of us. In fact, 30% of all time spent online is on social networks, according to GlobalWebIndex (GWI). As a result, social media has also become a routine marketing tactic for nearly every business, helping brands ...

    TopRank®in Social- 12 readers -
  • A Day in the Life of a Content Marketing Manager at TopRank Marketing

    These days, workplace culture is becoming a defining characteristic for most companies—as well as a marketing tool to retain and attract top talent. As a result, I’m often asked by industry peers and hopeful job seekers what it’s really like to work at TopRank Marketing. The honest truth? It’s hard work. But, that’s the nature of the marketing agency beast.

    TopRank®in Content- 15 readers -
  • Boost Your Social Media Advertising Success with These 6 Pro Tips!

    Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience.

    TopRank®in Social- 18 readers -