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The 5 Most Useful Reports in AdWords Posted: 03.22.2016 Reports are your bread and butter in digital marketing, but where to start? These AdWords reports will get you underway (we’ll cover Facebook and Google Analytics in later posts). 1. Search Terms If you’re not already using this report, that’s a serious issue.
Initial Impact from Google’s Top-4 Desktop Change on AdWords Performance Posted: 03.07.2016 There’s been a lot of talk about potential impact from Google’s recent change to Desktop SERPs. Now that over a week has passed since the full roll-out on February 24th, we’ve been able to review the impact of the recent changes over 100 client accounts, and I’d say they’re rather surprising.
Get Started with Google Analytics: Best Practices for Everyone Posted: 02.23.2016 Starting your site tracking off on the right foot is key. If you’re using a tool like Google Analytics (GA), once data is processed in the platform, you can’t change it. Here are a few recommendations that almost every GA implementation should use out of the gate.
2016 Search Wish List Posted: 01.08.2016 Late in 2016, a few of our esteemed Account Directors (Sean McEntee, Christine Baker, Joseph Kerschbaum, Caitlin Halpert, and Eric Smith) put their heads together for an impromptu wish list for search in the coming months. We know, we know…the holidays are over (sniff), but just in case folks at Google and Bing are listening, here ar ...
Whether you’re transitioning into a strategic role or you want to better manage your client relationships, it’s important to develop an opinion and effectively communicate that opinion to the client. I’ve summarized three key steps to getting back in the driver’s seat of conversations with your client. Learn SEM Knowledge First and foremost, you should be an expert in search.