caitlin jeansonne

  • Search & social integration: Takeaways from SMX West

    As someone playing a specialized role in an integrated agency, I am always looking for ways digital teams can complement each other and truly integrate to bring more success for clients and brands. Last week at SMX West, the integration of social and search was first and foremost in my mind. Below is a roundup of key lessons learned across various sessions last week. 1.

    Marketing Landin Social- 16 readers -
  • Using influencer campaigns for real-time amplification

    By all accounts, influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach influencer marketing is as a standalone product endorsement campaign — but it shouldn’t stand alone in a silo. When planned and executed strategically, influencer marketing can be a powerful tool to amplify all types of real-time marketing initiatives, includ ...

    Marketing Landin Social- 20 readers -
  • Navigating the new waters of live content

    Following in the footsteps of Snapchat, Facebook Live and Periscope, Instagram in August released its own version of live content sharing in the form of “Stories.” The feature functions suspiciously like Snapchat, with content that displays to your followers for 10 seconds at a time and disappears after 24 hours.

    Marketing Landin Social Content Facebook- 12 readers -