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This is an updated version of a post originally published in November 2014. Your customers are watching a ton of social video. Facebook and Snapchat have both surpassed 8 billion daily video views and YouTube’s 1 billion-plus users are watching hundreds of millions of hours of online video every day.
You really have to sympathize with the guy managing social media for the dishwasher repair company. He must constantly be exposed to articles which offer solutions for building a social media community, while using GoPro or AirBnB as examples. How is the “Dish-Dirt-Destroyer 9000” supposed to compare to a castle with ocean views? The truth is, there are way more appliance repa ...