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Setting social media goals that are the right balance of realistic and challenging is incredibly difficult. For those of you just starting out on social media, or those who haven’t been tracking your previous social media results very diligently, it can feel especially confusing. Establishing new goals might seem like a daunting task, but in reality, it’s very manageable, espe ...
One of the biggest concerns small businesses have when they start getting reviews online is that they have no control over them. Whether they are negative, positive, indifferent or flat-out incorrect, a small business owner can’t just take them down. With 79% of consumers trusting online reviews as much as personal recommendations, that concern is quite valid.
As the end of the year approaches, between holiday shopping, relatives visiting, and the weather going batty, you have a very important task: creating your small business marketing goals for the New Year. This can seem like an intimidating task, but it’s an essential part of setting yourself up for success in 2015.
Getting negative comments on social media can feel like an attack on your small business. After all, you’ve put countless hours and endless energy into your business, so when someone criticizes your hard work in a public forum, it’s only natural to feel upset. Luckily, negative posts don’t have to be a crisis for your business.
If you’re feeling unsure about how to navigate multiple social networks, it’s important to remember one thing they all have in common: social networks connect people in a way they were never able to connect before. When used correctly, social media can be a powerful marketing tool for engaging existing customers and becoming more visible to new ones.