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The traditional gift on your twentieth wedding anniversary is china. But when the Foo Fighters turned 20, the band’s founder, frontman, and lead guitarist Dave Grohl didn’t get his bandmates fancy plates. Instead, he decided to direct and produce Foo Fighters: Sonic Highways, an eight-part HBO docu-series that follows the trajectory of the band as they recorded their album of the same name.
We Puerto Ricans love to gloat about how we celebrate the longest Christmas in the world. The season starts the day after Thanksgiving and spans until mid-January for the San Sebastián Street Festival. Our traditions are a little different than the ones in the U.S.—we dream of a sunny Christmas instead of a white one, bust out the güiro and maracas, surprise-carol our friends, ...
“Everything changed for me, and for us, and probably for everyone in this room when YouTube became a thing.” Those are the words of Wilson Cleveland—the man who’s been called the godfather of the branded web series—speaking at the Contently Summit. Cleveland was referring to his own career as a writer, producer, and marketer, but really, he could have been referring to the world at large.
How do you go from freelance photographer to the founder of a fast-growing creative agency in less than two years? For Meagan Cignoli, the secret was when she discovered Vine in early 2013. Within a month, she’d find herself as the creative force behind the Lowe’s “Fix in Six” campaign, which provided consumers with bite-sized bits of home improvement advice.
During the Contently Summit last week, I weaved my way through a sea of content marketers during happy hour and interrupted their sips of Peroni to ask their content marketing predictions for 2015. Some of these marketers have been in the field for some time, while others are just starting to get familiar with content marketing.
The supposed effectiveness of keyword stuffing and manipulative linking are just a few of the myths about SEO roaming around the marketing world. Some people even think social media has made SEO irrelevant! Yet, search still drives nearly three times as much referral traffic as social, and given that 90 percent of all consumer purchasing decisions are made online, every markete ...
How do you get hipsters to meow? Even harder: How do you get them to engage with branded content? Trigger their love of nostalgia and absurdity by asking them to remix the Meow Mix jingle. At least, that’s how Meow Mix must have gotten the Hipster Orchestra to take part in the “It’s Meow Time” campaign—the largest integrated campaign the brand has ever launched, and one that ...
Despite what you may have heard, a strong email list remains a key commodity for any content creator to grow their owned audience. It’s the rain dance that gets a flood of followers to your content, the channel that conjures a storm of social shares. But building and optimizing that list is easier said than done.
Imagine you’re going to the bathroom and when you go to dry your hands, the paper towel has breaking news printed on it. That’s a fairly common occurrence in the malls and offices of Mexico City thanks to Más por Más, a free Mexican newspaper. Seeking an innovative way to reach new readers, Más por Más designed and made a paper towel dispenser that connects to their newswire ...
Over the past seven years, Funny or Die has built a viral media empire, home to Internet sensations like “The Landlord” and “Between Two Ferns.” But rapidly, they’re also becoming a viral branded content shop. Funny or Die’s vice president of branded entertainment, Chris Buss, shed some light on their approach at this year’s Advertisement Week.