- Our Blog
By some accounting, nearly 183 billion emails are sent every day. If your inbox is anything like ours, it feels like a billion are addressed to you. And yet, we still love email. It’s one of digital marketing’s most effective tools. Every day, teams of talented email marketers around the world manage to engage their audiences with more than just subject lines.
It isn’t easy being an email marketer. With inbox volume higher than ever, it seems our attention spans are falling to the level of gnat. Yet, email remains one of digital marketing’s most powerful and effective tools. With nearly 183 billion emails sent every day, email marketers must deliver value, entertainment and novelty — often at the same time.
Its death has been foretold countless times by techies and media wonks. It has been revered and loathed, often in the same conversation. It has been at the center of banking coverups, government controversies and celebrity scandals. There will always be someone trying to replace it with a new technology, but the humble, trustworthy email is unlikely to die anytime soon.