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Attaining popularity on social media platforms is an absolute must for businesses these days. More and more marketers have started seeing social media as an indispensable tool for marketing, as well as lead generation. How do we know that? Well, the Google trends graph tell us for one. Social media is essential for brand building and connecting with your target audience.
With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing inbound marketers to become more creativ ...