cara cannella

  • How the Election Started a Fact-Checking Content Boom

    Today in the shower, I noticed for the first time that Dove Sensitive Skin Nourishing Body Wash is “#1 Dermatologist Recommended.” Really? Which dermatologist(s)? I flipped the bottle around, expecting to find a source for the claim. Nada. Last month, I wrote a story for The Content Strategist about how brands should fact-check their content to protect their credibility.

    The Content Strategistin Content How To's- 22 readers -
  • Why Failing to Fact-Check Could Ruin Your Content Marketing

    My name is Cara, and I’m a recovering fact-checker. After more than a decade as a freelance researcher at publications like Vogue, Vanity Fair, and Bon Appétit, I process information through a skeptic’s eye. Whether it’s fine print on a Dr. Bronner’s soap label, a recipe, or an Instagram caption, I question the accuracy of everything I read. (Everything, that is, except The New Yorker.

    The Content Strategistin Content- 12 readers -