carina schwarzmueller

  • What PPC Impression Share Really Tells You

    Impression share metrics are often used as the key indicator of one’s market share. A 100% impression share would indicate that you are reaching the entire traffic volume. But this metric would be misleading. Our case study reveals that total impression share can be a quite misleading metric for determining your share of total voice.

    PPC Heroin Paid Search- 6 readers -