Carlijn Postma

  • Why We Should Take the Brand out of Branded Content

    Could you describe the company you work for to a potential client in a hundred words? How many words would you have left if you deleted references to your company name, any of your brand names, and all the superlatives you’ve used? What remains is what I call independent content — a good story that’s authentic, focused, and relevant. It’s exactly what good content marketing should be.

    Carlijn Postma/ Content Marketing Institutein Content YouTube- 28 readers -