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Most marketers no longer need convincing that content marketing is a key strategy to engage customers – but too many organizations try to juice returns by generating more content through more channels at faster speeds. Such an approach has no strategic basis whatsoever and is doomed to fail. Why do marketers do it? In part, it’s a tech problem.
According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Some of the results from the 2015 B2B Buyers Survey Report, are as follows: 53% of buyers say their time to purchase has increased with 80% of those saying they are taking more time to research and 82% sayin ...