carlton hoyt

  • 2 Questions to Ask Before Becoming a Brand Publisher

    A slow and steady stream of articles from reputable sources, including Inc., Fortune and Content Marketing Institute, has been encouraging brands and their marketing teams to think and act more like publishers. They extoll those that do. But is publishing the salvation of content marketing? There are certainly many advantages to creating higher-quality content more consisten ...

    Content Marketing Institute- 16 readers -
  • Stop Thinking Content, Start Thinking Resources

    It’s time for us to develop content from a resource marketing paradigm. Providing something useful, as the dictionary defines resource, is core to fulfilling content marketing objectives. We need to stop thinking about creating more stuff and start thinking about how to build things of utility that meaningfully help solve our audiences’ problems. Content vs.

    Content Marketing Institutein Content- 14 readers -