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We have walked through how to set up ABM (account-based marketing) campaigns across any channel; now let’s understand the strategy to go to market. Here we will identify the channels, strategically segment our lists, ...
Have you been given a list of accounts to target from a B2B client? You can target those accounts directly across multiple platforms for an omni-channel approach. Let’s walk through your ABM (account-based mark ...
SMBs on Social: What to Leverage to Achieve Goals Posted: 02.03.2016 One difference between launching a digital campaign on a social platform and a display platform or search network is a brand’s ability to choose what action they will pay for. Twitter gives you options to pay per follower, website click, website conversion, engagement, app install, lead, etc.
1st-Party Data Tips for SMBs Posted: 01.11.2016 Many businesses wish to move their advertising efforts digitally but may not know how to find their target audiences online or which outlets will be more effective. No matter the size of the business, many are already sitting on all the data they need to effectively launch a digital advertising component.