carly miller

  • Why Improv Comedy Is the Next Big Marketing Trend

    There’s a buzz in the air as people cram into hard-backed chairs, murmuring and sipping from plastic cups. The curtains open, five people run onto the stage and announce that they’re about to perform comedy scenes with no preparations: “Never seen before, never to be seen again.” They ask the audience for a suggestion, and two performers step forward searching for their first idea.

    The Content Strategist- 17 readers -
  • Does Censorship Kill the Appeal of User-Generated Content?

    Coffin. Bill Cosby. Perky. Tacos. According to the Atlantic, these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals.

    The Content Strategistin Content- 11 readers -
  • The Dangerous Power of Emotional Advertising

    It takes less than three seconds to have a gut reaction. According to Dan Hill in Emotionomics: Leveraging Emotions for Business Success, “emotions process sensory input in only one-fifth the time our conscious, cognitive brain takes to assimilate that same input.” Emotions, rather than cognitive thinking, have a more profound impact on our actions; create lasting, instinctual ...

    The Content Strategist- 10 readers -
  • Why It’s Time for Venmo to Buy Into Content Marketing

    Silicon Valley startups will do whatever it takes to grow. Lately, content marketing has been the means for that growth. Venture capitalists are using publishing as a way to show off investing expertise. Just about every startup has a blog or a magazine. High-quality content not only boosts a company’s cool factor, but also has positive effects on every department, from sales t ...

    The Content Strategistin Social Content- 24 readers -
  • Kleenex’s New Content Might Actually Make You Cry

    Make sure you have a box of tissues close by. Last week, Kleenex released a beautifully poignant video, showing how brands can win by telling stories that promote a company’s values instead of its products. Kleenex’s YouTube channel includes a number of heartfelt interview-style montages about individuals overcoming emotional challenges, associating its image with true stories ...

    The Content Strategistin Content- 17 readers -
  • Infographic: Consumers Spend a Lot of Money on Love

    People are often shocked to hear that I met my boyfriend, whom I’ve been with for two years, on OKCupid, where millennials end up with more tales of horror than success stories. And even though millions of singles pursue online dating, more couples still find each other through friends than via screens and algorithms, per a 2015 Mic survey.

    The Content Strategist- 14 readers -