carly miller

  • The Dangerous Power of Emotional Advertising

    It takes less than three seconds to have a gut reaction. According to Dan Hill in Emotionomics: Leveraging Emotions for Business Success, “emotions process sensory input in only one-fifth the time our conscious, cognitive brain takes to assimilate that same input.” Emotions, rather than cognitive thinking, have a more profound impact on our actions; create lasting, instinctual ...

    The Content Strategist- 9 readers -
  • Kleenex’s New Content Might Actually Make You Cry

    Make sure you have a box of tissues close by. Last week, Kleenex released a beautifully poignant video, showing how brands can win by telling stories that promote a company’s values instead of its products. Kleenex’s YouTube channel includes a number of heartfelt interview-style montages about individuals overcoming emotional challenges, associating its image with true stories ...

    The Content Strategistin Content- 17 readers -
  • Infographic: Consumers Spend a Lot of Money on Love

    People are often shocked to hear that I met my boyfriend, whom I’ve been with for two years, on OKCupid, where millennials end up with more tales of horror than success stories. And even though millions of singles pursue online dating, more couples still find each other through friends than via screens and algorithms, per a 2015 Mic survey.

    The Content Strategist- 14 readers -