Carly Stec

  • 5 Sexy Landing Page Examples From Companies That Just Get It

    Strategy Getting Found Lead Generation Sales HubSpot Get Award-Winning Marketing Insights Daily Named Best Inbound Content By HubSpot. Receive tips, trends, and best practices on inbound marketing, sales, and HubSpot. Subscribe and get "The Beginner's Guide to Inbound Marketing" free. 93% of B2B buyers use search when starting the buying process.

    Carly Stec/ The IMPACT Blog- 17 readers -
  • 15 Cold, Hard Inbound Marketing Stats Your Boss Needs to Read

    You're sold on inbound marketing, but what about your boss? If you're having some trouble convincing your boss to jump on board, it's important that you remember that the way you both perceive value is very different. Sure, it's easy for you to see how inbound marketing and an investment in a marketing automation software could simplify your day, but what your boss really c ...

    Carly Stec/ The IMPACT Blogin EMail- 21 readers -
  • Inbound Marketing Trends: February 22, 2015

    Strategy Getting Found Lead Generation Sales HubSpot Get Award-Winning Marketing Insights Daily Named Best Inbound Content By HubSpot. Receive tips, trends, and best practices on inbound marketing, sales, and HubSpot. Subscribe and get "The Beginner's Guide to Inbound Marketing" free. Happy Sunday! This week word got out that Apple may, in fact, be working on creating a ...

    Carly Stec/ The IMPACT Blog- 22 readers -
  • 10 Examples of Email Re-engagement Campaigns You’ll Want to Steal

    Did you know that 25% of your email list will die off each year? Holy depreciation. What's important to note is that even if your subscribers have gone inactive but remain subscribed, they could be seriously hurting your engagement rates (even putting you in danger of being flagged as SPAM.) Looking for a creative way to rekindle the flame with your seemingly gone but not ...

    Carly Stec/ The IMPACT Blogin EMail- 15 readers -
  • What to Do When Good Copywriting Goes Bad

    In marketing, there's good copy...and there's bad copy. But if we're being honest, there's primarily a lot more bad than there is good. (And if we're really being honest, there's a good chance that some of it is hiding on your own website.) So how can you tell? What can you do? The difference between the two is that good copy aims to convey value, connect to needs, and cr ...

    Carly Stec/ The IMPACT Blog- 15 readers -
  • Want More Qualified Leads? Try This

    61% of B2B marketers send all leads directly to sales, however, only 27% of those leads will be qualified. (Source: MarketingSherpa) Is it just us, or is there something a little funny about those numbers? While it's certainly important that you're serving up a healthy stream of leads to your sales department, throwing senseless leads at the issue will ultimately solve nothing.

    Carly Stec/ The IMPACT Blog- 13 readers -
  • Inbound Marketing Trends: February 15, 2015

    Happy Sunday! This week JetBlue announced that they'll be the first Airline to onboard Apple Pay, Comedy Central's Jon Stewart resigned after 16 years on The Daily Show, and after a mass lock-out that prevented tons of users from tweeting, Twitter managed to get a handle on the issue. In true IMPACT fashion, we used "Valentine's Day week" (is that a thing, or did we make th ...

    Carly Stec/ The IMPACT Blog- 19 readers -
  • A Psychological Lesson on How to Create Marketing People Love

    Cold calls, junk mail, automated messages... It's tough to expect anyone to love, let alone like your marketing efforts if you're approaching them with blind intent. Aware that real relationships call for both context and a human element, it's important that marketers are finding creative ways to infuse these concepts into their marketing efforts.

    Carly Stec/ The IMPACT Blogin How To's- 14 readers -
  • How Do I Know Which Pages to A/B Test?

    I don't know about you but I am one of the most indecisive people ever. I mean, sometimes simply trying to come up with what toppings I want to put on a pizza is a headache. However, when it comes to making marketing decisions, I've found a valuable way to remedy the internal back and forth. With A/B testing, marketers can take two creative ideas and test them against one ...

    Carly Stec/ The IMPACT Blogin How To's- 15 readers -
  • 3 Types Of Content You Probably Haven’t Thought to Try

    One of the most common misconceptions about content marketing is that it simply boils down to one thing - writing blogs. However, while blog content certainly plays an instrumental role in the development of a content marketing strategy, it's important that marketers realize that there's plenty of other fish to fry.

    Carly Stec/ The IMPACT Blogin Content- 12 readers -
  • 5 Website Mistakes That Are Absolutely Destroying Your Conversion Rate

    Whether you're looking to move visitors along to make a purchase, download an offer, subscribe to your blog, or donate to your cause, your website must support your goals. While the function of a website will vary from business to business, in order to facilitate conversions, all websites must align with the needs and preferences of their visitors.

    Carly Stec/ The IMPACT Blog- 11 readers -
  • 3 Simple A/B Tests You Can Run on Your Next Marketing Email

    I've got a sneaky suspicion that you could be getting more from your marketing emails. More opens. More clicks. More conversions. It's not that your current copy is bad, per say, but could it be better? Is there something you're missing? An effective A/B test has the ability to answer just that. Serving as a data-backed way to make more informed marketing decisions, A/B testi ...

    Carly Stec/ The IMPACT Blogin EMail- 12 readers -
  • Inbound Marketing Trends: February 8, 2015

    Strategy Getting Found Lead Generation Sales HubSpot Get Award-Winning Marketing Insights Daily Named Best Inbound Content By HubSpot. Receive tips, trends, and best practices on inbound marketing, sales, and HubSpot. Subscribe and get "The Beginner's Guide to Inbound Marketing" free. Happy Sunday! This week was a big week for Twitter.

    Carly Stec/ The IMPACT Blog- 20 readers -
  • 5 Tools Every Marketer Needs to Survive These 5 Daily Struggles

    I'd argue that an "unmarketer's" perception of the life of a marketer is fairly imprecise. You see, to the untrained eye, a marketer's day-to-day appears to be filled with creative brainstorms, juicy analytics, and happy clients. The truth is, some days do pan out this way (and it's awesome.) However, most days, we're thrown our fair share of obstacles.

    Carly Stec/ The IMPACT Blog- 16 readers -