caroline gilbert

  • How Far in Advance You Should Pitch Bloggers

    Blogger outreach is a core content marketing activity for our clients, but unlike with mainstream media, there is very little industry knowledge about the inner workings of professional bloggers. While most of our outreach team comes from a media relations background, figuring out “best practices” in blogger outreach is mostly learning by doing.

    Siege Mediain Social- 16 readers -
  • Content Marketing Statistics That Actually Drive Action

    Data roundups are a helpful resource when it comes to presentation day. Throw some stats on a slide deck, present it to your boss and hope that project gets approved. But how effective are those points and, more importantly, how can you use them to better support your specific company needs? This post goes beyond the conference room table—it’s about building a case that encour ...

    Siege Mediain SEO EMail Content- 22 readers -