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Blogger outreach is a core content marketing activity for our clients, but unlike with mainstream media, there is very little industry knowledge about the inner workings of professional bloggers. While most of our outreach team comes from a media relations background, figuring out “best practices” in blogger outreach is mostly learning by doing.
Data roundups are a helpful resource when it comes to presentation day. Throw some stats on a slide deck, present it to your boss and hope that project gets approved. But how effective are those points and, more importantly, how can you use them to better support your specific company needs? This post goes beyond the conference room table—it’s about building a case that encour ...
Successful content can stop at publish without an outreach plan in place. As marketers strive to rise above the saturation of content out there, a strong pitch ensures the hard work you’ve done in brainstorming and creation isn’t lost. We’ve covered the basics of effective outreach, but moving into 2015 we’ve been testing a new method that has enabled us to increase our placement rate by 63%.
Surveys are a valuable tool for any content marketer. In addition to gaining insights on your target audience, that data can inspire long-form blog posts, white papers, ongoing trend reports, infographics and more. Google Consumer Surveys is one of our favorite tools for building linkable content.