carolyn berk, content marketing associate

  • 7 Essential Facebook Advertising Tools for Driving Digital Revenue

    This article originally appeared on Social Media Today. If you’re launching a new Facebook advertising campaign, you’ve probably developed all the creative materials you need to build a solid social advertising foundation. But images and copy aren’t enough on their own - you need the right tools to craft an effective campaign.

    Nanigansin Social- 18 readers -
  • The Instagram Advertising Resources Marketers Need to Read

    Instagram has quickly grown into a vital and powerful platform for direct response advertising. Over 1 million advertisers have discovered the value of pushing campaigns to Instagram’s massive audience of 700 million users. If you haven’t yet explored the advertising potential of Instagram, now is the time to include the photo-sharing platform in your marketing plans.

    Nanigansin Social- 9 readers -
  • Q1 2017 Facebook Advertising Benchmark Report [SlideShare]

    Profit-driven advertisers started off 2017 with high returns on ad spend and an increased investment in Facebook as a core growth channel. As shown in the Q1 2017 Global Facebook Advertising Benchmark Report, Nanigans advertisers are continuing ...

    Nanigansin Social- 11 readers -
  • Who’s Hiring in Growth Marketing: Square, Gwynnie Bee, Airbnb

    Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

    Nanigans- 15 readers -
  • Anatomy of a Growth Marketer: Kevin Wyckoff, Metromile

    Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Metromile is revolutionizing car ownership. Since its founding in 2011, Metromile has offered an entirely new model of car insurance that enables low-mileage drivers to save hundreds of dollars a year.

    Nanigans- 13 readers -
  • 4 Essential Retail Advertising Strategies for Facebook Canvas Ads

    Ecommerce mobile ad spend is surging as retailers everywhere realize the purchase-driving power of targeting users on smartphones and tablets. How can advertisers make the most of this massive mobile mindset? Facebook’s canvas ad unit is the perfect way to reach mobile audiences through a full-screen visual experience that combines the powers of images, video and carousel ads.

    Nanigansin Social- 12 readers -
  • 4 Retail Brands Driving Sales With Eye-Catching Social Video Ads

    This article originally appeared on IBM’s THINK Marketing blog. Retailer marketers are no strangers to the impactful power of social video ads. This highly visual ad unit is the perfect medium for showing off products in a mobile-friendly, engaging way. In fact, Nanigans advertisers in the Americas increased mobile video ad spend 20% quarter-over-quarter between Q3 and Q4 2016.

    Nanigansin Social- 15 readers -
  • 4 Brands Driving Sales with Remarkable Instagram Carousel Ads

    Instagram’s advertising base is growing at an unbelievably rapid rate, with the photo and video sharing site recently reaching 1 million advertisers. Mobile-friendly ad units like carousel ads are helping Instagram advertisers drive engagement, clicks and sales from the site’s over 600 million monthly active users.

    Nanigansin Social- 16 readers -
  • Take Your Video Ads to the Next Level with Insider Strategies from Nanigans

    The soaring popularity of social video ads is undeniable. With video ad budgets rising 119% from Q4 2015 to Q4 2016, advertisers in every industry are harnessing the power of video to drive awareness, sales, and leads. Whether you’re just starting to explore the potential of video ads or have already made them a key part of your campaigns, Nanigans offers several capabilities ...

    Nanigansin Social- 19 readers -
  • Who’s Hiring in Growth Marketing: Lyft, Thomson Reuters, Brooks Brothers

    Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

    Nanigans- 22 readers -
  • In-House Advertising: The Future of Performance Marketing

    This article originally appeared on IBM’s THINK Marketing blog. Is your agency taking advantage of you? A recent bombshell report from the Association of National Advertisers (ANA) found that problematic practices such as rebates between media companies and agencies, markups as high as 90%, and dual rate cards are pervasive among agencies; often at the expense of clients’ best interests.

    Nanigansin Affiliate- 18 readers -
  • Who’s Hiring in Growth Marketing: Casper, PolicyGenius, Circle

    Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

    Nanigans- 19 readers -