carolyn berk, content marketing associate

  • How Top Game Advertisers Launch, Measure, and Scale Campaigns with Nanigans

    When the name of the game is growth, in-house advertising teams must arm themselves with the right tools for the job. Growing your mobile game’s user base and scaling ad spend on Facebook can go hand-in-hand when you take a profit-driven approach to user acquisition. There are a million moving pieces to any mobile game ad campaign, but three stages call for expert strategy and ...

    Nanigansin Social How To's- 13 readers -
  • Who’s Hiring In Growth Marketing: Casper, DraftKings, Capital One

    Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

    Nanigans- 19 readers -
  • Why Mobile App Advertisers Need to Think Beyond the Install

    For mobile app advertisers, the story doesn’t end after users hit the “install” button on an ad. Data-driven advertisers need to know what happens long after the install, and how their ad spend results in in-app revenue generating activity. Insights gleaned from actions within your app can help help you find more valuable customers, retain the users that you already have, bett ...

    Nanigans- 8 readers -
  • 3 Mind-Blowing Facebook Canvas Ads Marketers Need To See

    Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. This post originally ran on Social Media Today. Facebook’s Canvas ads are unlike any other format available on social media ...

    Nanigans -
  • Mobile Game Advertising Benchmarks: A Cheatsheet For Winning The Holidays [SlideShare]

    New smartphones and tablets are at the top of many gift lists this holiday season. With so many new devices being unwrapped in just a few weeks, there’s a massive growth opportunity for mobile developers in one of the world’s most popular app categories: games. Throughout the year, the largest and most successful game developers rely on Facebook advertising as a critical engin ...

    Nanigans- 13 readers -
  • 4 Retailers Driving Digital Sales With Winning Facebook Ads

    Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Facebook is a goldmine for ecommerce companies looking to reach a large audience of shoppers. Digital advertisers can combine the power of robust targeting options with a wide range of direct response ad units — such as carousel ads, video ads, c ...

    Nanigansin Facebook- 7 readers -
  • Who’s Hiring In Growth Marketing: American Well, TrueFacet, Grubhub

    Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

    Nanigans- 15 readers -
  • Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

    Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growt ...

    Nanigansin Social- 7 readers -