carolyn berk, content marketing associate

  • 3 Essential Advertising Strategies for Merry Mobile Holiday Shopping

    The 2017 holiday shopping season is expected to be massively mobile. According to Facebook IQ, mobile-first shoppers (people who expect to complete a majority of their holiday purchases on mobile devices) increased last year. 53% of total Facebook conversions were on mobile during 2016 holiday season 32% year-over-year growth of mobile-first shoppers from 2015 to 2016 hol ...

    Nanigansin Retargeting- 13 readers -
  • Who’s Hiring in Growth Marketing: Unique Influence, Boxed, Backstage

    Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

    Nanigans- 12 readers -
  • Master the Mobile Ad Experience with Facebook Canvas

    Facebook’s Canvas fullscreen experience is a powerful secret weapon for mobile advertisers. This eye-popping, fullscreen mobile experience that loads instantly, has been helping marketing teams engage and enthrall mobile audiences since its introduction in 2016. As of Q2 2017, mobile accounted for 87% of Facebook’s total ad revenue, thanks in part to mobile-friendly ad units like Canvas.

    Nanigansin Social- 15 readers -
  • Incrementality and Optimization: You’re Probably Doing it Wrong

    How can you be sure that every dollar you spend on retargeted ads is effectively growing your bottom line? Measuring and optimizing toward incrementality is critical for helping digital advertisers determine the true return from their retargeting ad spend. By measuring the lift in value — like revenue — that ads provide, you can accurately assess and optimize the impact of you ...

    Nanigansin Retargeting- 20 readers -
  • Who’s Hiring in Growth Marketing: Stitch Fix, Williams-Sonoma, Build.com

    Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

    Nanigans- 19 readers -
  • 3 Holiday Shopping Trends Retail Advertisers Need to Know

    It may be July, but it’s already time for marketers to start planning for the holiday shopping season. The holidays provide retailers with a tremendous opportunity to not just drive a record number of sales, but also grow their customer base to drive a year-round increase in profitability. Facebook IQ got a head start preparing advertisers for the holidays with its release of ...

    Nanigans- 12 readers -
  • Who’s Hiring in Growth Marketing: Eventbrite, Best Buy, Box

    Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

    Nanigansin Affiliate- 23 readers -
  • Facebook’s Secrets for Mobile Ad Creative That Delivers Results

    The rapid migration to mobile should be no surprise to marketers. However, with the dominance of mobile brings some unique opportunities and challenges. How should advertisers tailor campaigns to be mobile-first, and what do they need to know about how potential customers respond to ads on mobile devices? Facebook recently set out to address these questions and concerns with i ...

    Nanigans- 17 readers -