carolyn berk, content marketing associate

  • Who’s Hiring in Growth Marketing: Heal, Graze, Bark & Co.

    Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

    Nanigans- 24 readers -
  • The 3 Essential Advertising Trends to Know for Successful Lead Generation in 2017

    This article originally appeared on IBM’s THINK Marketing blog. The future looks bright for lead generation! With $2.15 billion in lead generation digital ad spend projected for 2017, now’s the time for marketers to explore how advertising on social sites like Facebook, Instagram and Twitter can impact their business.

    Nanigans- 26 readers -
  • 9 Essential Creative Best Practices for Lead Generation Advertisers

    If you’re looking to generate leads for you insurance, education or financial services company, you need good creative for your ads. Not only will finely-crafted image and copy combinations help you stand out from the noise on social media, but it will also communicate the value of your brand to audiences, increasing the likelihood that they will take next steps towards drivin ...

    Nanigans- 21 readers -
  • Who’s Hiring In Growth Marketing: Square, TrueFacet, Crunchyroll

    Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

    Nanigans- 19 readers -
  • Creative Tips to Help Mobile Game Advertisers Win the Holiday Season

    With millions of people unwrapping new mobile devices during the holiday season, the time is ripe for mobile game marketers to get their game downloaded by valuable new users. While marketplace competition among game advertisers may be high during this time of year, a data-driven approach supported by powerful ad creative can result in impressive ROI to finish the year strong.

    Nanigansin Social- 20 readers -
  • How Top Game Advertisers Launch, Measure, and Scale Campaigns with Nanigans

    When the name of the game is growth, in-house advertising teams must arm themselves with the right tools for the job. Growing your mobile game’s user base and scaling ad spend on Facebook can go hand-in-hand when you take a profit-driven approach to user acquisition. There are a million moving pieces to any mobile game ad campaign, but three stages call for expert strategy and ...

    Nanigansin Social How To's- 15 readers -
  • Who’s Hiring In Growth Marketing: Casper, DraftKings, Capital One

    Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

    Nanigans- 21 readers -
  • Why Mobile App Advertisers Need to Think Beyond the Install

    For mobile app advertisers, the story doesn’t end after users hit the “install” button on an ad. Data-driven advertisers need to know what happens long after the install, and how their ad spend results in in-app revenue generating activity. Insights gleaned from actions within your app can help help you find more valuable customers, retain the users that you already have, bett ...

    Nanigans- 10 readers -
  • 3 Mind-Blowing Facebook Canvas Ads Marketers Need To See

    Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. This post originally ran on Social Media Today. Facebook’s Canvas ads are unlike any other format available on social media ...

    Nanigans -
  • Mobile Game Advertising Benchmarks: A Cheatsheet For Winning The Holidays [SlideShare]

    New smartphones and tablets are at the top of many gift lists this holiday season. With so many new devices being unwrapped in just a few weeks, there’s a massive growth opportunity for mobile developers in one of the world’s most popular app categories: games. Throughout the year, the largest and most successful game developers rely on Facebook advertising as a critical engin ...

    Nanigans- 15 readers -