carolyn berk, content marketing associate

  • 3 Holiday Shopping Trends Retail Advertisers Need to Know

    It may be July, but it’s already time for marketers to start planning for the holiday shopping season. The holidays provide retailers with a tremendous opportunity to not just drive a record number of sales, but also grow their customer base to drive a year-round increase in profitability. Facebook IQ got a head start preparing advertisers for the holidays with its release of ...

    Nanigans- 11 readers -
  • Who’s Hiring in Growth Marketing: Eventbrite, Best Buy, Box

    Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

    Nanigansin Affiliate- 17 readers -
  • Facebook’s Secrets for Mobile Ad Creative That Delivers Results

    The rapid migration to mobile should be no surprise to marketers. However, with the dominance of mobile brings some unique opportunities and challenges. How should advertisers tailor campaigns to be mobile-first, and what do they need to know about how potential customers respond to ads on mobile devices? Facebook recently set out to address these questions and concerns with i ...

    Nanigans- 14 readers -
  • Mary Meeker’s 2017 Internet Trends Report: What Advertisers Need to Know

    Every year, marketers excitedly wait for Mary Meeker and KPCB to release the annual Internet Trends report. Like in years past, the 2017 report provides insightful information on rising digital marketing trends that will likely dominate the industry in the future. So what findings are in this year’s report, and what does it mean for the future of your social advertising campai ...

    Nanigansin Social- 14 readers -
  • Who’s Hiring in Growth Marketing: Wealthsimple, Harry’s, Via

    Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

    Nanigans- 22 readers -
  • 4 Brands Getting in the Summer Spirit with Facebook and Instagram Ads

    As the weather warms up, and spring changes to summer, social media users are preparing to stock up on products for the new season. Retailers advertising on sites like Facebook, Instagram, and Twitter can get in the spirit of the season in order to drives clicks and sales. When it comes to seasonal advertising, your competitors are already positioned to win over audiences with their ads.

    Nanigansin Social- 9 readers -
  • 7 Essential Facebook Advertising Tools for Driving Digital Revenue

    This article originally appeared on Social Media Today. If you’re launching a new Facebook advertising campaign, you’ve probably developed all the creative materials you need to build a solid social advertising foundation. But images and copy aren’t enough on their own - you need the right tools to craft an effective campaign.

    Nanigansin Social- 20 readers -
  • The Instagram Advertising Resources Marketers Need to Read

    Instagram has quickly grown into a vital and powerful platform for direct response advertising. Over 1 million advertisers have discovered the value of pushing campaigns to Instagram’s massive audience of 700 million users. If you haven’t yet explored the advertising potential of Instagram, now is the time to include the photo-sharing platform in your marketing plans.

    Nanigansin Social- 10 readers -
  • Q1 2017 Facebook Advertising Benchmark Report [SlideShare]

    Profit-driven advertisers started off 2017 with high returns on ad spend and an increased investment in Facebook as a core growth channel. As shown in the Q1 2017 Global Facebook Advertising Benchmark Report, Nanigans advertisers are continuing ...

    Nanigansin Social- 11 readers -
  • Who’s Hiring in Growth Marketing: Square, Gwynnie Bee, Airbnb

    Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

    Nanigans- 19 readers -