Carrie Albright

  • Statistical Significance? Who Needs It? (Hint: YOU Do!)

    We talk about testing. A lot. We talk about testing so much, you might think that all you need to do is simply create a test and you’ll be a PPC Hero yourself! Today we’re going to clarify how statistical significance is your key to proper testing and the true gateway towards being a PPC Hero. Statistical significance, in manageable bite-sized terms, is the likelihood that the ...

    Carrie Albright/ PPC Heroin Paid Search- 14 readers -
  • The New AdWords Report That Will Change Your PPC Plans October 31, 2017 AdWords Search once openly offered a report that showed the volume of users you interacted with as well as how many interactions you conducted prior to a click or conversion.

    Carrie Albright/ PPC Heroin Paid Search- 19 readers -
  • 16 Commonly Asked PPC Questions (And Answers)

    August 3, 2017 Ask a PPC account manager what’s the best way to do something and I bet 95% of the time the answer is, “it depends on your account/the situation”. The reason for that is that, well… it does. With this in mind, below are some of the most common questions we hear from new account managers, people attending digital marketing conferences and from right here on PPC Hero.

    Carrie Albright/ PPC Heroin Affiliate Paid Search- 20 readers -
  • Your First Look At The Impact Of Google’s Exact Match Update

    March 31, 2017 In the past few weeks, Google has released a few fun updates about how it will match and measure traffic in your AdWords accounts. Awhile back, we saw a transition to “exact matching” to close variants that included abbreviations, singular or plurals, and misspellings. With the new version, the exact match scandal boils down to two fundamental shifts.

    Carrie Albright/ PPC Heroin Paid Search- 18 readers -
  • 60% Better CTR With Google DSK Campaigns & Other Real World Results

    December 22, 2016 Years ago Google introduced a product that paired low-funnel high-intent sites with contextual keywords. This GDN product was retired, only to be re-released this year in the form of beta, DSK Campaigns. What is Google offering in this campaign type? DSK stands for Display Select Keywords, meaning you only target the most promising keywords and when you ...

    Carrie Albright/ PPC Heroin Google- 29 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    October 18, 2016 The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us with a whole new set of messaging characters.

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 21 readers -
  • The Art Of Paid Search Promotional Copy

    July 13, 2016 Most businesses have a love/hate relationship with promotions. Often a promotion implies that you as the seller are offering some good or service at a more convenient rate for the buyer, even if it causes you a dip in profit. Whether it’s a discount on the cost of your product, perhaps a free trial, or simply a package deal on your usual offer, promos mean 2 th ...

    Carrie Albright/ PPC Hero- 29 readers -
  • Are Dynamic Search Ad Varieties A Waste Of Your Time?

    Dynamic ads have been in existence for years, but both Google and Bing have recognized the need to expand this feature. Now, in 2016, we can use dynamic keyword insertion (DKI) in our ad headlines and description lines of an ad, and the text ad creation can be automated based on the product relevance through Dynamic Search ads.

    Carrie Albright/ Marketing Landin SEO- 33 readers -