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As you all know, Google made the switch from their old Product Listing Ad campaign structure to their new Shopping campaigns last month. This post will show you how to make the most of your new Shopping campaigns and make the transition if you haven’t done so already. Update your feed with proper attributes The new Shopping campaigns will still pull from your old product feeds.
Before you dive into the process of setting up Bing PLAs, make yourself a cup of coffee. Seriously, this might take a few attempts to get right, but if you’ve worked with Bing in the past then you already know what to expect. In this blog, I’ll show you how to get your Bing PLAs up and running, and a few hacks for better optimization.