Casie Gillette

  • Long-term SEO: Proving the value now

    Last month, my colleague Derek Edmond wrote a column here on Search Engine Land discussing how to improve your value as a strategic SEO partner. The post included suggestions around reporting dashboards, software knowledge and industry-specific networking. What I liked about the piece was the implication that to show value, we have to do more than just provide recommendations.

    Casie Gillette/ Marketing Landin SEO- 11 readers -
    Earlier about the same topic:
  • Long-term SEO: Proving the value now

    Last month, my colleague Derek Edmond wrote a column here on Search Engine Land discussing how to improve your value as a strategic SEO partner. The post included suggestions around reporting dashboards, software knowledge and industry-specific networking. What I liked about the piece was the implication that to show value, we have to do more than just provide recommendations.

    Casie Gillette/ Search Engine Landin SEO- 12 readers -
  • Moving your SEO program beyond discovery

    With over 3.5 billion searches per day, it’s no secret that search engines like Google have become a key place for consumers to find products and services. It’s the reason people like me have a job! The majority of companies looking to start a new SEO program would like to improve their overall search presence, increase brand visibility and drive new visits.

    Casie Gillette/ Search Engine Landin SEO- 11 readers -
  • How to make SEO a company-wide habit

    A few months ago, the Content Marketing Manager at a client’s organization reached out to me, asking if we could provide his copywriting team with an SEO training session. I was floored! We had been optimizing the majority of their content for years, but they had never shown any interest in doing it on their own.

    Casie Gillette/ Search Engine Landin SEO How To's- 18 readers -
  • SMX West recap: Using search science for keyword research

    We all know how important the customer is to our business. In fact, they are the business, and the only way businesses can be successful is to ensure they give customers and potential customers what they want. In Wednesday’s SMX West session, “Understanding Your Consumer’s Journey – Using Search Science for Keyword Research,” DreamFire Digital Marketing founder Tony Verre ex ...

    Casie Gillette/ Search Engine Landin SEO- 14 readers -
  • 3 Methods For Defining Your Content Needs

    At this point, we all know we need content for our websites to be successful. However, exactly what that content is can often be unclear. As we’ve heard many times, creating content for the sake of creating content is just a bad strategy and a waste of time. So how do we figure out what content we actually need? The answer isn’t simple, but in order to create content your au ...

    Casie Gillette/ Marketing Landin Content- 22 readers -
  • 3 Methods For Defining Your SEO Content Needs

    At this point, we all know we need content for our websites to be successful. However, exactly what that content is can often be unclear. As we’ve heard many times, creating content for the sake of creating content is just a bad strategy and a waste of time. So how do we figure out what content we actually need? The answer isn’t simple, but in order to create content your au ...

    Casie Gillette/ Search Engine Landin SEO Content- 11 readers -
  • What To Do When Traffic Doesn’t Equal Sales

    Attend any SEO conference and the conversation around metrics and KPIs inevitably comes up. What should I measure? How do I calculate ROI? How do I prove my value? These are obviously good questions, and my response is always the same: money. As digital marketers, we have the ability to track our efforts through tools like analytics, and while perhaps we can’t track every s ...

    Casie Gillette/ Search Engine Landin SEO- 11 readers -
  • Looking Ahead: The New Search Landscape

    It’s a question that’s always on our minds: Where is search going? At SMX East Monday, several panelists took to the stage to provide their thoughts on the subject and offer some insights into what they are currently seeing. The panelists included Eli Goodman, comScore; Rebecca Lieb, Conglomotron; Dave Schwartz, Criteo; and Ben Spiegel, MMI Agency.

    Casie Gillette/ Search Engine Landin SEO- 14 readers -
  • What Makes A Good SEO Program “Good”?

    A couple of weeks ago, PayScale released a “Most & Least Meaningful Jobs” report. Search Engine Land founding editor Danny Sullivan covered the report here on Search Engine Land, focusing on the fact that search marketers feel as if their jobs make the world worse. Yikes! In addition to that, I came across a Facebook thread a few days ago, between some fellow industry fr ...

    Casie Gillette/ Search Engine Landin SEO- 29 readers -
  • When Reputation Management Issues Hurt Your SEO Program

    At the most basic level, when we think about SEO, we think about how we can ensure our site (or our client’s site) is found in the search results for specific terms we think our customers are looking for. We work tirelessly to make sure a site meets technical SEO standards and that the right content is created and then optimized — and, of course, we are continuously figuring ...

    Casie Gillette/ Search Engine Landin SEO- 32 readers -
  • What To Do When Your Link Building Campaign Fails

    You spent weeks crafting the perfect link building campaign. The content idea you came up with was researched, drafted, and re-drafted — and the final piece was fantastic! People were identified for outreach, emails were sent, tweets were tweeted, and then… crickets. The piece didn’t get nearly as many shares as you’d hoped; it garnered no links; and many of the people you r ...

    Casie Gillette/ Search Engine Landin SEO- 26 readers -
  • How To Build A Customer-Centric Keyword Strategy

    It’s no secret that keyword research is an integral part of crafting a successful SEO strategy. After all, keywords provide us insights into our users and help drive our content strategy. The challenge is that our keyword strategy must evolve as search evolves. Along with the changes in the search results themselves, we as search marketers must also account for the various w ...

    Casie Gillette/ Search Engine Landin SEO How To's- 19 readers -
  • 5 SEO Tactics To Kick-Start The New Year

    If you’re like most people, you’ve probably already checked out for the year. Clients are out of the office, you’re on vacation, and 2015 contracts have already been signed. There’s nothing left to do but close that computer, put on your slippers, throw a log on the fire, and hibernate until January 2nd.

    Casie Gillette/ Search Engine Landin SEO- 27 readers -
  • 3 Common Challenges Facing All SEO Managers

    Anyone managing an SEO program, either in-house or for a client, knows there are a multitude of challenges. In fact, at SMX East back in October, Mark Munroe gave us this hilarious quote applying Murphy’s Law to SEO: It’s true! Just when you think everything is perfect and things couldn’t be better, something inevitably changes. Such is the life of an SEO. Take heart, though.

    Casie Gillette/ Search Engine Landin SEO- 23 readers -