Casie Gillette

  • What advanced SEOs need to know about algorithm updates

    Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These days, it’s common to see ranking and traffic changes on a daily or weekly basis — and when it comes to algorithms, Google rarely even confirms updates. In fact, according to Olga Andrienko, Head of Global Marketing at SEMrush, of the 28 updates ...

    Casie Gillette/ Search Engine Landin SEO- 30 readers -
  • Beyond SEO: Managing the management

    As search marketers, we face many challenges as part of our job. We’re tasked with bringing in more traffic, more leads, higher rankings, better links and improved sales. Reaching these goals is challenging, but it’s the reason people pay us money in the first place. However, there is another challenge we face that is just as difficult to address, if not more: people.

    Casie Gillette/ Marketing Landin SEO- 22 readers -
    Earlier about the same topic:
  • Beyond SEO: Managing the management

    As search marketers, we face many challenges as part of our job. We’re tasked with bringing in more traffic, more leads, higher rankings, better links and improved sales. Reaching these goals is challenging, but it’s the reason people pay us money in the first place. However, there is another challenge we face that is just as difficult to address, if not more: people.

    Casie Gillette/ Search Engine Landin SEO- 24 readers -
  • Keyword SWOT analysis: Finding your content opportunities

    If you’ve been working with one client or one site for a long time, you know it can be challenging to keep things fresh, both from an idea perspective and also an interest perspective. After all, it’s no secret that one of the common reasons people love this industry is the constant change. That being said, while change keeps us on our toes, there’s also an element of consistency I love.

    Casie Gillette/ Search Engine Landin SEO Content- 34 readers -
  • The flexibility requirement for SEO agencies

    Tell me if you’ve encountered conversations like these before: “We actually don’t care about conversions; we just want organic traffic growth.” “We’re re-branding and are no longer calling ourselves [insert term].” “We’re launching a new product today. Can you provide us tagging and content?” #facepalm I’d like to tell you these situations are rare, but if you’ve worked in t ...

    Casie Gillette/ Marketing Landin SEO- 31 readers -
  • The flexibility requirement for SEO agencies

    Tell me if you’ve encountered conversations like these before: “We actually don’t care about conversions; we just want organic traffic growth.” “We’re re-branding and are no longer calling ourselves [insert term].” “We’re launching a new product today. Can you provide us tagging and content?” #facepalm I’d like to tell you these situations are rare, but if you’ve worked in t ...

    Casie Gillette/ Search Engine Landin SEO- 21 readers -
  • Long-term SEO: Proving the value now

    Last month, my colleague Derek Edmond wrote a column here on Search Engine Land discussing how to improve your value as a strategic SEO partner. The post included suggestions around reporting dashboards, software knowledge and industry-specific networking. What I liked about the piece was the implication that to show value, we have to do more than just provide recommendations.

    Casie Gillette/ Marketing Landin SEO- 19 readers -
    Earlier about the same topic:
  • Long-term SEO: Proving the value now

    Last month, my colleague Derek Edmond wrote a column here on Search Engine Land discussing how to improve your value as a strategic SEO partner. The post included suggestions around reporting dashboards, software knowledge and industry-specific networking. What I liked about the piece was the implication that to show value, we have to do more than just provide recommendations.

    Casie Gillette/ Search Engine Landin SEO- 26 readers -
    Earlier about the same topic:
  • Moving your SEO program beyond discovery

    With over 3.5 billion searches per day, it’s no secret that search engines like Google have become a key place for consumers to find products and services. It’s the reason people like me have a job! The majority of companies looking to start a new SEO program would like to improve their overall search presence, increase brand visibility and drive new visits.

    Casie Gillette/ Search Engine Landin SEO- 18 readers -
  • How to make SEO a company-wide habit

    A few months ago, the Content Marketing Manager at a client’s organization reached out to me, asking if we could provide his copywriting team with an SEO training session. I was floored! We had been optimizing the majority of their content for years, but they had never shown any interest in doing it on their own.

    Casie Gillette/ Search Engine Landin SEO How To's- 30 readers -
  • SMX West recap: Using search science for keyword research

    We all know how important the customer is to our business. In fact, they are the business, and the only way businesses can be successful is to ensure they give customers and potential customers what they want. In Wednesday’s SMX West session, “Understanding Your Consumer’s Journey – Using Search Science for Keyword Research,” DreamFire Digital Marketing founder Tony Verre ex ...

    Casie Gillette/ Search Engine Landin SEO- 27 readers -
  • 3 Methods For Defining Your Content Needs

    At this point, we all know we need content for our websites to be successful. However, exactly what that content is can often be unclear. As we’ve heard many times, creating content for the sake of creating content is just a bad strategy and a waste of time. So how do we figure out what content we actually need? The answer isn’t simple, but in order to create content your au ...

    Casie Gillette/ Marketing Landin Content- 30 readers -
  • 3 Methods For Defining Your SEO Content Needs

    At this point, we all know we need content for our websites to be successful. However, exactly what that content is can often be unclear. As we’ve heard many times, creating content for the sake of creating content is just a bad strategy and a waste of time. So how do we figure out what content we actually need? The answer isn’t simple, but in order to create content your au ...

    Casie Gillette/ Search Engine Landin SEO Content- 23 readers -