Cassie Oumedian

  • Decoding The PPC Bid Management Technology Matrix

    June 30, 2017 When it comes to evaluating which PPC bid management tool is right for your business, it can be difficult. Most of the tools offer similar features, making it challenging to compare platforms. Even after learning about all the cool features, you still find yourself asking, “Would this task just be easier to manage directly through the interface or editor?” In s ...

    Cassie Oumedian/ PPC Heroin Paid Search- 22 readers -
  • Reengage Customers With Facebook Messenger Ads

    February 3, 2017 Facebook introduced two new ways for advertisers to expand reach and increase engagement: Messenger as News feed destination Sponsored Messages As more advertisers are coming in for a piece of the Facebook pie, the platform has found it necessary to open up additional ad placements opportunities for advertisers, including: The Audience Network, Instagram, and now Messenger.

    Cassie Oumedian/ PPC Heroin Social Facebook- 24 readers -
  • Social Media Demographic Strategy Tips for 2017

    December 6, 2016 Tis the season for holiday cheer, mistletoe and digital marketing planning for 2017! With all the discussions around digital budgets and strategy for 2017, are you sure your business is utilizing the right channels for your target audience? It’s no secret AdWords and Bing work great for pay-per-click advertising but if paid social platforms are not on your 2017 radar, you c.

    Cassie Oumedian/ PPC Heroin Social Paid Search Facebook Twitter- 28 readers -