Cassie Oumedian

  • 7 Areas Where Your PPC Account Is Broken

    Sometimes in the weeds of your own PPC account, it’s hard to see what’s really going on. Regularly auditing your account can help prevent you from slowly bleeding money or missing out on opportunities for growth or new features. However, regular audits can be hard to do when you are the only one in your account day in and day out. As a Sr.

    Cassie Oumedian/ PPC Heroin Paid Search- 10 readers -
  • Implement Bing Universal Event Tracking Or Be Left In The Dust

    Back in November I put together my predictions for Bing PPC in 2015. While we’re still early in 2015, some of the predictions are already in motion including: Firefox utilizing Yahoo search More complete attribution Audience targeting In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal Event Tracking (UET).

    Cassie Oumedian/ PPC Hero- 12 readers -
  • 4 Bing PPC Predictions To Watch For in 2015

    Series week rolls on as Cassie explores her Bing predictions for 2015. Also make sure to check out Sarah’s post on projected RLSA expansion in 2015 and Jeff’s prediction of the year of bid and budget automation. The Yahoo Bing Network has big plans on the horizon for 2015 that could potentially change the way we advertise pay-per-click ads and budgets for Bing Ads.

    Cassie Oumedian/ PPC Heroin Paid Search- 13 readers -
  • Is Your PPC Budget Setting You Up To Fail?

    It’s that time of year when we as advertisers reflect back on the last 12 months and evaluate what marketing programs worked great, which did not fair as well, and start to plan marketing budgets for the new year. But how do you know if you have the right budgets for your industry and each marketing channel? You may ask yourself these questions: Did you allow budget to te ...

    Cassie Oumedian/ PPC Heroin Paid Search- 5 readers -
  • 5 Competitor Strategies For Small PPC Budgets

    Pay-pay-click (PPC) is a competitive space for many verticals. Some big brands have deep, almost endless, pockets that make it hard for the companies with small budgets to compete. Well fear no more my small budgeted friends! Below I will cover how to get champagne results on a beer budget and share in the wealth of the PPC pie by covering 5 competitor strategies for small budgets.

    Cassie Oumedian/ PPC Heroin Paid Search Google- 12 readers -
  • 7 Questions To Ask A Prospective Pay Per Click Agency

    When it comes time to find a new pay-per-click agency, there are questions that need to be asked. More importantly, the prospective agency should give intelligent and insightful answers that instill confidence. Below are seven questions that should be asked with their ideal responses. 1) Can You Explain Your Keyword Research Process? Ideal Response: Extensive keyword lists (min.

    Cassie Oumedian/ PPC Heroin Paid Search- 10 readers -
  • Audit Your PPC Account in 20 Minutes Using AdWords Segments

    PPC accounts can be complex and typically contain various layers of networks, targeting, devices, locations, settings and much more. As your account grows, the opportunity for wasted spend and/or unseen opportunities for growth increases. Performing regular PPC account audits can help you stay on top of these findings and in the end, save you money.

    Cassie Oumedian/ PPC Heroin Paid Search Google- 8 readers -
  • Avoid A GDN Disaster With One Simple Optimization

    This week we’ve focused on PPC issues that we have faced and triumphantly overcome. The most memorable key learning that has stuck with me over the years is the importance of monitoring display placements – in particular Mobile App placements. Earlier this year I wrote a post about how the Mobile App: Flappy Birds almost destroyed my account.

    Cassie Oumedian/ PPC Heroin Paid Search Google- 6 readers -
  • Uncover These 5 Items To See If Your Agency Is On Top Of Things

    Bringing your agency into your circle of trust is a big deal. You trust them with large amounts of money to make decisions with your best interest in mind, but are they? Below are five items to see if your agency is on top of things and has your best interests in mind. Track Account Work and Performance As with any other progress-driven account in business, you should have ...

    Cassie Oumedian/ PPC Heroin Paid Search- 8 readers -
  • Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death

    Whether we like it or not, multi-channel attribution is part of our digital marketing world – just as Game of Thrones has become part of mine. Understanding where each piece falls in the conversion funnel and how much credit should be given at each step, is crucial in maximizing conversions. We all know this, right? But that doesn’t mean it’s any less confusing! Well today ...

    Cassie Oumedian/ PPC Hero- 10 readers -
  • Search Companion Marketing On The Google Display Network

    AdWords is always rolling out new features to help advertisers grow their PPC programs and Display Select Keywords, formerly known as Search Companion Marketing (SCM), are no exception. Display Select Keywords are an efficient way to expand targeting options on the Google Display Network (GDN) based on search intent and likely hood to convert.

    Cassie Oumedian/ PPC Heroin Google- 77 readers -
  • How to Track Facebook Conversions in 5 Easy Steps

    As Facebook advertising continues to expand targeting options and more money is being invested in Social PPC, it's important to know which ads are actually driving conversions. Below we will cover how to setup Facebook conversion tracking and how to use that data to optimize for conversions. How Does Facebook Conversion Tracking Work? The Facebook conversion pixel allows you t ...

    Cassie Oumedian/ PPC Heroin Social Paid Search- 5 readers -
  • How Seller Ratings Helped Increase Conversions by 50%

    Ever wonder how to get those star ratings to show up under your ads in Google? Those star ratings are called Seller Ratings Extensions and in a digital shopping world where consumer feedback and ratings are king, seller ratings can help increase conversions, click through rate and conversion rates.

    Cassie Oumedian/ PPC Hero- 12 readers -
  • 5 Tips For Better PPC Lead Quality

    Lead generation can be a tricky game when it comes to PPC. In eCommerce, someone purchases a product and revenue is immediately generated from that conversion or sale. When focusing on lead gen, the initial conversions can be deceiving because while you may generate 20 leads, maybe only 2 convert into revenue, sale or whatever your final action may be.

    Cassie Oumedian/ PPC Heroin Paid Search- 28 readers -