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August 14, 2017 Below we dig into 3 killer strategies for using custom affinity audience targeting, performance results and key lessons learned from managing custom affinity targeting. Affinity audience targeting is not new. Facebook, Google and Amazon have been using them for some time and have seen huge success.
June 30, 2017 When it comes to evaluating which PPC bid management tool is right for your business, it can be difficult. Most of the tools offer similar features, making it challenging to compare platforms. Even after learning about all the cool features, you still find yourself asking, “Would this task just be easier to manage directly through the interface or editor?” In s ...
April 3, 2017 “Tell me how much I should spend in Facebook and what results I can expect.” This sentence is one we hear frequently from our clients. I used to cringe every time I heard this sentence. When I would hear it the over-analytical side of me would take over and freak-out because A.) I knew the volatility of Facebook’s ever-changing platform, varying audiences, an ...
February 3, 2017 Facebook introduced two new ways for advertisers to expand reach and increase engagement: Messenger as News feed destination Sponsored Messages As more advertisers are coming in for a piece of the Facebook pie, the platform has found it necessary to open up additional ad placements opportunities for advertisers, including: The Audience Network, Instagram, and now Messenger.
January 6, 2017 The research is in and social pay-per-click ads are on the rise for 2017. Facebook continues to hold the lion’s share of users but is the market getting too saturated for advertisers? Maybe. Depends on your vertical. If your target market on Facebook seems to be getting saturated and you are looking for the next best place to start expanding your social reach ...
December 6, 2016 Tis the season for holiday cheer, mistletoe and digital marketing planning for 2017! With all the discussions around digital budgets and strategy for 2017, are you sure your business is utilizing the right channels for your target audience? It’s no secret AdWords and Bing work great for pay-per-click advertising but if paid social platforms are not on your 2017 radar, you c.
Sometimes in the weeds of your own PPC account, it’s hard to see what’s really going on. Regularly auditing your account can help prevent you from slowly bleeding money or missing out on opportunities for growth or new features. However, regular audits can be hard to do when you are the only one in your account day in and day out. As a Sr.
Back in November I put together my predictions for Bing PPC in 2015. While we’re still early in 2015, some of the predictions are already in motion including: Firefox utilizing Yahoo search More complete attribution Audience targeting In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal Event Tracking (UET).
32% of offline consumers say that location-based search ads have led them to visit a store or make a purchase, according to a Google study. Last month Bri wrote about the Google announcement of “Store Visits” being added to the Estimated Conversion Tool belt, which already includes phone calls, in-store purchases and cross device conversions.
Series week rolls on as Cassie explores her Bing predictions for 2015. Also make sure to check out Sarah’s post on projected RLSA expansion in 2015 and Jeff’s prediction of the year of bid and budget automation. The Yahoo Bing Network has big plans on the horizon for 2015 that could potentially change the way we advertise pay-per-click ads and budgets for Bing Ads.
It’s that time of year when we as advertisers reflect back on the last 12 months and evaluate what marketing programs worked great, which did not fair as well, and start to plan marketing budgets for the new year. But how do you know if you have the right budgets for your industry and each marketing channel? You may ask yourself these questions: Did you allow budget to te ...
Series week continues as we assess PPC management across different industries. Yesterday, Kristina covered the Tourism and Travel industry. Today, Cassie will be discussing the Health and Supplement Industry. The Health and Supplements vertical for PPC is complex as it is heavily regulated with strict editorial constraints. The ad copy must be informative.
Pay-pay-click (PPC) is a competitive space for many verticals. Some big brands have deep, almost endless, pockets that make it hard for the companies with small budgets to compete. Well fear no more my small budgeted friends! Below I will cover how to get champagne results on a beer budget and share in the wealth of the PPC pie by covering 5 competitor strategies for small budgets.
When it comes time to find a new pay-per-click agency, there are questions that need to be asked. More importantly, the prospective agency should give intelligent and insightful answers that instill confidence. Below are seven questions that should be asked with their ideal responses. 1) Can You Explain Your Keyword Research Process? Ideal Response: Extensive keyword lists (min.
PPC accounts can be complex and typically contain various layers of networks, targeting, devices, locations, settings and much more. As your account grows, the opportunity for wasted spend and/or unseen opportunities for growth increases. Performing regular PPC account audits can help you stay on top of these findings and in the end, save you money.
This week we’ve focused on PPC issues that we have faced and triumphantly overcome. The most memorable key learning that has stuck with me over the years is the importance of monitoring display placements – in particular Mobile App placements. Earlier this year I wrote a post about how the Mobile App: Flappy Birds almost destroyed my account.
Google announced last week the rollout of callout extensions. More real estate on the SERP for everyone! Your PPC dreams have come true…well maybe not entirely because we still can’t segment tablets, but still, this feature is pretty sweet and a nice addition to the ad extension family. But, do they work? We have been running callout extensions in beta for a few eCommerce acc ...
Bringing your agency into your circle of trust is a big deal. You trust them with large amounts of money to make decisions with your best interest in mind, but are they? Below are five items to see if your agency is on top of things and has your best interests in mind. Track Account Work and Performance As with any other progress-driven account in business, you should have ...
Whether we like it or not, multi-channel attribution is part of our digital marketing world – just as Game of Thrones has become part of mine. Understanding where each piece falls in the conversion funnel and how much credit should be given at each step, is crucial in maximizing conversions. We all know this, right? But that doesn’t mean it’s any less confusing! Well today ...
AdWords is always rolling out new features to help advertisers grow their PPC programs and Display Select Keywords, formerly known as Search Companion Marketing (SCM), are no exception. Display Select Keywords are an efficient way to expand targeting options on the Google Display Network (GDN) based on search intent and likely hood to convert.