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State of Search Conference 2015 – PPC and SEM Highlights December 2, 2015 - Posted by Cat De Rohan to SEM & PPC The 2015 State of Search Conference was held in Dallas, Texas recently, featuring speakers from Google, Bing, Moz, Basecamp and more. Not just a status report, this conference also looked ahead to what we can expect in paid search (SEM) and organic search (SEO) in 2016.
Pay-Per-Click (PPC) Tips for Insurance Agencies November 16, 2015 - Posted by Cat De Rohan to SEM & PPC Pay-per-click (PPC) is a great marketing strategy to increase traffic as well as potential clientele to your site. PPC is a fast way to get your business to the top of Google’s first page of search results.
Pay-Per-Click Tips for Personal Injury Attorneys October 12, 2015 - Posted by Cat De Rohan to SEM & PPC Pay-per-click (PPC) is a great way for attorneys to reach potential clients. Most people who need a lawyer either ask their friends if they know someone, or research online. So it is important to have a strong online presence on Google.
Pay Per Click (PPC) Tips for Veterinarians September 17, 2015 - Posted by Cat De Rohan to SEM & PPC PPC (pay per click) is a great way to get your website to the top of the first page of search results in Google. Instead of waiting months for SEO to work to get yourself that kind of visibility, you can pay to get to the top immediately.
PPC for Mobile: Quick Ways to Increase Conversions August 27, 2015 - Posted by Cat De Rohan to Local Marketing/ Mobile Marketing/ SEM & PPC Mobile usage is on the rise. More and more people are using smartphones and the majority don’t leave home without them. With mobile usage growing rapidly, and more consumers searching and buying on the go, you don’t want to to miss ...
PPC Tips for Pest Control Services August 20, 2015 - Posted by Cat De Rohan to SEM & PPC PPC (pay per click), can be very beneficial to pest control businesses. Every time a customer searches for your name or searches “pest control” or a related phrase, you can be seen on Google at the very top in an ad.
SEM for Roofing Contractors – How to Keep Costs Down July 16, 2015 - Posted by Cat De Rohan to SEM & PPC Adding PPC (pay per click) to your digital marketing plan can be a great strategy. However, roofing keywords tend to have high competition and a high cost per click–roofing terms, on average, run between $12 and $20 per click.
PPC Tips for Auto Service and Repair Shops June 18, 2015 - Posted by Cat De Rohan to SEM & PPC Small businesses usually have a small budget for PPC (pay per click) and other marketing efforts online. This means you can still do everything, but just have to be extremely careful about where and how your resources are being used.
PPC Tips for HVAC Contractors May 21, 2015 - Posted by Cat De Rohan to SEM & PPC Many Heating and Air Conditioning businesses question whether pay-per-click (PPC) online advertising is worth the money. I’ve seen companies leery of PPC because they are afraid they will be throwing hundreds or thousands of dollars away and bring in no new clients or leads.
FAQ – Display Advertising and Small Businesses February 10, 2015 - Posted by Cat De Rohan to Advertising/ SEM & PPC What are Display Ads? There are different types of display ads. Display ads can be in image format, in text format, in rich media or video ads that are shown on Google’s display network.
Attorneys and PPC – Is It Worth It? January 13, 2015 - Posted by Cat De Rohan to SEM & PPC Most attorney firms have a website and have done basic organic optimization for the search engines. But many ask, “Is it worth it to be buying traffic as well?” Keywords on Google can cost anywhere from .05 cents and all the way up to over $50.
A Review of Google Adwords in 2014 December 18, 2014 - Posted by Cat De Rohan to SEM & PPC Google has released multiple features and updates through 2014. It seems to be constantly evolving and changing as Google has us our toes to constantly keep up. In 2014 it was no different; Google released multiple changes, taking away options we liked… and implementing new featur ...
PPC 101 or Pay-per-Click in Simple Terms October 14, 2014 - Posted by Cat De Rohan to SEM & PPC What is PPC? PPC is pay-per-click marketing on Google’s search engine network and Bing/Yahoo’s search engine. Instead of “organic” listings such as SEO where algorithithms decide where you rank, with PPC you can have your ad placed at the top of the page or the right-hand col ...