cathy mcphillips

  • Practical Tips to Calm the Most Extreme Public-Speaking Jitters

    Tamsen Webster, executive producer of TEDxCambridge and public speaking strategist, says stage fright leads marketers to miss huge opportunities to differentiate themselves. Consider that 68% of B2B marketers use in-person events and 58% use webinars and webcasts as part of their content portfolio, according to CMI’s 2017 Benchmarks, Budgets, and Trends—North America.

    Content Marketing Institute- 14 readers -
  • How Digital Asset Management Can Make a Big Impact on Your Content Marketing

    Many companies producing great content at a consistent pace soon face a predicament — they have so much content that they: Don’t know or remember everything they have Can’t track down content assets efficiently Struggle to collaborate with others involved in the process Aren’t leveraging existing content for reuse Enter digital asset management (DAM), one of the hottest subjects in .

    Content Marketing Institute- 22 readers -
  • Onward & Upward: Go Behind the Scenes of Priceline’s Social Media

    Karianne Stinson heads social media for Priceline. Her role – part strategist, part crisis manager, and part travel ambassador – requires a clear vision plus a huge dose of patience. Stinson opens up about the challenges she faces day-to-day and the long-term course she’s setting for the company. CCO: You manage a very complex operation – one that includes customer service, pr ...

    Content Marketing Institutein Social- 17 readers -