cathy mcphillips

  • How Digital Asset Management Can Make a Big Impact on Your Content Marketing

    Many companies producing great content at a consistent pace soon face a predicament — they have so much content that they: Don’t know or remember everything they have Can’t track down content assets efficiently Struggle to collaborate with others involved in the process Aren’t leveraging existing content for reuse Enter digital asset management (DAM), one of the hottest subjects in .

    Content Marketing Institute- 14 readers -
  • Onward & Upward: Go Behind the Scenes of Priceline’s Social Media

    Karianne Stinson heads social media for Priceline. Her role – part strategist, part crisis manager, and part travel ambassador – requires a clear vision plus a huge dose of patience. Stinson opens up about the challenges she faces day-to-day and the long-term course she’s setting for the company. CCO: You manage a very complex operation – one that includes customer service, pr ...

    Content Marketing Institutein Social- 7 readers -