cedgecomb@impactbnd.com (carolyn edgecomb)

  • The 10 Marketing KPIs You Should Be Tracking

    When it comes to setting and tracking your marketing KPIs, many marketers and business owners are fully aware of the usual suspects. Sales revenue. Leads. Cost per acquisition. But there are a number of other KPIs that you should be tracking in order to execute a more successful marketing ...

    The IMPACT Blog- 15 readers -
  • 8 Tactics for Mixing Up Your Content Marketing Strategy [Infographic]

    Are you posting the same type of content over and over again? If so, your content marketing strategy will become boring and stale in no time. You’ll begin to wonder if you’re truly reaching and engaging with your audience -- and look for ways to make sure you are. Content marketing is your opportunity to do that and do something different.

    The IMPACT Blogin Content- 12 readers -
  • How Canva Tripled Its Audience in Less Than A Single Year

    Let’s talk design! I’m not talking about all the technical design jargon -- I don’t know about you, but I’d be in way over my head -- but rather, a web application that has made design easier for everyone, even the non-designers. Let me ask you a serious question: What do you do when you need to create a quick social media graphic, email header, blog image or even a SlideSh ...

    The IMPACT Blogin How To's- 10 readers -
  • 6 Tips & Tactics for Getting More Leads From Your BOFU Landing Page

    A significant part of the buyer’s journey is the consideration stage. They’ve identified the problem (probably have read every informative and educational piece of content on your site) and they’re interested in learning more, but will your bottom-of-the-funnel (BOFU) landing page make them convert? You probably already know that your BOFU landing page needs to have an atten ...

    The IMPACT Blog- 11 readers -
  • Customer Experience Strategy: The Secret to Better Customer Retention

    Imagine you’ve just downloaded this awesome new app. You’re enjoying yourself. Swiping around, clicking all of the features, then realize it’s missing one key feature. What a bummer! Sometimes, you can live without them, but in the back of your head you hope that they’ll take your feedback seriously with their next update. Believe it or not, your customers feel the same way.

    The IMPACT Blog- 8 readers -