cedric chambaz

  • The Heart of Artificial Intelligence

    My son Arthur has just been awarded a prize for story-telling at his primary school. So when I watched that short movie whose script was generated by artificial intelligence, based on thousands of sci-fi books and films, I could certainly see a lot of similarity between both outputs. For me this epitomizes the current state of AI… It is raw, forming, full of potential but sti ...

    State of Digital- 25 readers -
  • An Introduction to Conversational Commerce and Bots

    Conversations. These days, there is a lot of chatter about talking – and it’s not that surprising considering the forays in AI, machine learning and natural language processing have made interactions with technology more conversational, more human. Bots are now capable to think, but also view, speak, and listen.

    State of Digital- 16 readers -
  • The evolution of search through a modern consumer journey

    The IAB UK has just released their digital advertising spend report for 2016 and announced that digital advertising grew at its fastest rate for nine years – up 17.3% to £10.3 billion. The last time annual growth was higher was in 2007 (+38%), when Apple released the iPhone leading to the accelerated adoption of smartphones, the emergence of the app paradigm, etc.

    State of Digital- 23 readers -
  • Lifting the lid of the search box: Excel tips for search marketers

    The motivational quote encourages us to “think outside the box”… But for once, I want you to think behind the box. Have you ever thought about the cogs, bots, artificial intelligence and other algorithms that are getting in motion every time someone hits the “search” button? The computing forces in motion are staggering and the amount of data that is crunched and produced is even more.

    State of Digital- 13 readers -
  • Digital transformation, what the search evolution can teach marketers

    If I were to deliver a sales pitch I would want to leave you with one figure; it would be 18%. But I am not a sales person and these pages are not meant to be commercially minded. I am the Head of Marketing in Europe for Microsoft search advertising, and that number made me realise how much transformation the search industry has undergone, and how rich a lesson it could teach marketers.

    State of Digital- 21 readers -
  • Will Search Engines Fall To AI?

    Estimated reading time: 3 minutes, 58 seconds Lately there’s been a rumble pretty much everywhere about artificial intelligence, digital personal assistants, the Internet of Things, wearables and apps for everything. I’ve even written myself about what the rise of digital assistants mean to search.

    State of Digital- 12 readers -
  • Ecommerce in France – What You Need To Know Right Now

    Estimated reading time: 4 minutes, 26 seconds Understanding intent, not just queries, is critical to the success of e-commerce. It is all the more critical in informing the evolution of search experiences. After all, we are developing search engines for searchers, not for keywords strings. Bing commissioned a market research from French institute Ifop to dig into the lates ...

    State of Digitalin Social Paid Search How To's- 16 readers -
  • Could there be a new generator in the electric world of search?

    Estimated reading time: 3 minutes, 48 seconds Search is like electricity: it is all around us; we don’t see it, it just lights everything up. Search has now become so pervasive that most users are not aware of their search habits. They may not be consciously searching nor aware that search is offering a service without being asked.

    State of Digitalin Paid Search- 22 readers -
  • What makes Paid Search so damn sexy?

    Estimated reading time: 4 minutes, 41 seconds In the world of marketing and advertising, paid search may sometimes lack the sizzle of social, the zing of video and the visual impact of display. But what happens when we look for beauty that’s more than skin-deep? When a French guy like me looks beyond the blue links of paid search, I see a marketing channel that’s sexy as he ...

    State of Digitalin Paid Search- 10 readers -