Celine Roque

  • 5 Companies Creating Dynamic Content With Their Own Data

    Plenty of publishers and brand publishers use data to create unique pieces of content—that’s nothing new. Often this data comes from outside sources: research firms, public institutions, big data companies, etc. But what about all the fascinating data you have within your own company? Brands can now track and collect data to answer all sorts of questions, but most of the time ...

    Celine Roque/ The Content Strategistin EMail Content- 30 readers -
  • Can a 61-Episode Documentary Series Save Ericsson?

    In the remote villages of Bhutan, students have access to high-quality education through video conferencing. In Sweden, a DJ collaborates with fans from all over the globe to produce a platinum single. In Rio de Janeiro, mobile phones connected to police uniforms inspire trust and confidence between citizens and law enforcement. What’s the common link in these three stories? Ericsson.

    Celine Roque/ The Content Strategist- 20 readers -
  • How to Get a Bigger Content Budget in 2015

    This article was written by Celine Roque and Natalie Burg. If there’s a universal New Year’s resolution for marketers, it seems to be securing a bigger budget for content. Contently’s recent survey of 600 marketers showed that with more resources, marketers believe that they can deliver two to five times more brand lift or ROI. This isn’t just wishful thinking.

    Celine Roque/ The Content Strategistin Content How To's- 27 readers -
  • Are Podcasts the Next Big Thing for Content Marketing?

    Imagine what it might be like to listen to the radio and, rather than having your music interrupted by a typical ad spiel, you hear a sponsored rock song. While this doesn’t really happen on your typical FM radio station, it has happened on podcasts like “Back to Work,” which has created original sponsored songs like “Obstacle Race” for Squarespace and a rock opera for MailChimp.

    Celine Roque/ Relevancein Content- 21 readers -
  • Are Podcasts the Next Big Thing for Sponsored Content?

    Imagine what it might be like to listen to the radio and, rather than having your music interrupted by a typical ad spiel, you hear a sponsored rock song. While this doesn’t really happen on your typical FM radio station, it has happened on podcasts like “Back to Work,” which has created original sponsored songs like “Obstacle Race” for Squarespace and a rock opera for MailChimp.

    Celine Roque/ The Content Strategistin Content- 35 readers -
  • Can Content Marketing Save Fannie Mae’s Rep?

    It looks simple enough: hero shots of smiling couples looking over paperwork, tips on how to secure a mortgage, coverage about how homeowners can deal with a changing climate. But you’re not looking a typical home ownership blog. This is The Home Story, and it’s sponsored by Fannie Mae. To say that Fannie Mae’s reputation suffered after the 2008 housing bubble is an understatement.

    Celine Roque/ The Content Strategistin Social Content- 9 readers -
  • How to Scale From a Brand Blog to a Brand Publisher

    Screaming “I want to be a brand publisher!” from the rooftops is the easy part. Figuring out how to become one is much more difficult—after all, no two brand publishers seem to look alike. Just look at these examples we’ve covered lately: Instead of just uploading blog posts on personal finance, American Express went all-out with OPEN Forum, an interactive online community f ...

    Celine Roque/ Relevancein Social Content- 33 readers -
  • How to Grow Up From a Brand Blog to a Brand Publisher

    This article first appeared on the Content Strategist. Screaming, “I want to be a brand publisher!” from the rooftops is the easy part. Figuring out how to become one is much more difficult—after all, no two brand publishers seem to look alike. Just look at these examples: Instead of just uploading blog posts on personal finance, American Express went all-out with OPEN F ...

    Celine Roque/ Visual.lyin Social- 11 readers -